Jacob Fortinsky
Novig Launches First Prediction Market for Sports Nationally

Novig has launched the first prediction market for sports in 42 states and Washington D.C. under the sweepstakes regulatory framework.
Novig offers two modes: Novig Coins and Novig Cash. Novig Coins are used to play for fun and test new trading strategies, whereas Novig Cash can be played to redeem real cash prizes.
The full platform is available to users in 42 states: Alaska, Arizona, Arkansas, California, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming, as well as Washington D.C. Users must be 21 or older to sign up and play for real money rewards.
“Players are fed up with having to play on apps where the house always wins and the odds are stacked against them. On Novig, 43% of users are profitable — compared to an industry average of 3% — and we’re the first app to offer a commission-free sports prediction market. We were overwhelmed by how well we did in Colorado, and we’re beyond excited to now be able to offer our revolutionary app to sports fans nationwide,” said Jacob Fortinsky, Co-Founder and CEO of Novig.
The company announced last year that they had completed a seed funding round of $6.4 million from prominent investors including Lux Capital, Y Combinator, Paul Graham, Joe Montana, CapitalX, Soma Capital, Palm Drive Capital, Archon Capital, TRAC, Rebel Fund, Maiora Ventures, True Culture Fund, and many others.
Novig is available on iOS. The platform currently offers moneyline, spread, total markets, and player props in NFL, NBA, WNBA, NCAAF, NCAAB, and MLB. In the coming months, it plans to expand its offering to include parlays, SGPs, futures, more sports, and a web-based trading interface.
Canada
Novig Sets Sights On Disrupting US Sports Betting Sector Following Y Combinator Investment
US sports betting exchange startup Novig has been backed by Y Combinator, marking a significant milestone in the company’s bold ambitions to disrupt the US sports betting industry.
Y Combinator is the most renowned startup accelerator in the world and has backed globally recognized companies such as Airbnb, Stripe, Dropbox, Coinbase, and Reddit.
Novig is a commission-free sports betting exchange that guarantees bettors the best lines and eliminates the need for traditional sportsbooks. It does this by enabling users to bet directly against friends or the market, rather than against the house, making the betting experience more efficient, fair, and, most importantly, profitable. As the United States regulatory landscape evolves, Novig is positioned to become a leading innovator in sports betting with its unique focus on quantitative research and high-frequency trading.
The company was co-founded by Jacob Fortinsky and Kelechi Ukah, recent Harvard University graduates who are highly experienced in quantitative trading, financial technology, and sports betting markets.
Commenting on the Y Combinator investment, Novig CEO Jacob Fortinsky said: “We’re thrilled to be joining this incredible community of founders, and we’d particularly like to thank our group partners Dalton Caldwell, Diana Hu, Nicolas Dessaigne, and Richard Aberman. Our platform will revolutionize the sports betting industry and experience as we know it, and it’s great to have YC’s support in realizing that vision.”
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