Sports Betting
Betcha Enters New Zealand Wagering Industry

An exciting new player has entered the New Zealand wagering industry, with the launch of betcha.
The arrival of betcha is the first time since the TAB was established back in 1950 that there’s a new betting brand based in New Zealand.
Entain Australia and New Zealand’s Managing Director – New Zealand, Cameron Rodger, said betcha was a direct response to the increasing threat to New Zealand sports and racing caused by offshore betting operators.
“In the three months to the end of June 2024, New Zealanders’ spending with offshore betting operators grew by 30%, continuing a trend over the last three or more years,” Rodger said.
“Offshore spending is now estimated to be over $180m per annum, and this is led by the growth in offshore spending doubling in the 18-29-year-old age band in the last five years.
“Their betting activity provides little to no benefit for the New Zealand racing and sports industries, and these offshore operators are under no obligation to provide the same level of harm minimisation support and account management tools that betcha will make available for Kiwis.”
While the launch of the new TAB betting platform at the end of April has shown some growth in the 18-29 demographic, it’s clear that some Kiwis are seeking a point of difference from a brand like TAB, which has a long history in New Zealand.
Entain’s Chief Marketing Officer, Mel Kenneday, said betcha – a digital-only brand – would bring a social vibe to the wagering sector. The brand is launching with the ability to create syndicates and bet with mates, making it a true social experience.
“This new brand will emphasise the social and competitive value of sports and racing and introduce New Zealanders to the next generation of betting,” Kenneday said.
“This means we’ll be focusing on some of those events and sports that the newer generation have really shown interest in, like football, basketball, and UFC, with betcha confirmed as New Zealand’s official wagering partner for UFC.”
betcha’s innovative social & generosity products create new ways for people to engage. With betcha’s Toolbox, the power is in the punters’ hands. They have the freedom to choose which race, track or sport to apply their exclusive tool.
The post Betcha Enters New Zealand Wagering Industry appeared first on European Gaming Industry News.
Press Releases
GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration

GR8 Tech has released a 5-step guide for its ULTIM8 Sportsbook iFrame, giving a clearer look at what it takes to integrate one of the market’s most customizable and secure iFrame sportsbooks.
ULTIM8 Sportsbook iFrame delivers what matters most: content for different target geos and player preferences, customization tools that adapt to any brand, and full CRM control for targeted engagement. These capabilities translate directly into higher revenue and sustained growth within a safe environment rich with risk and anti-fraud features. And it all starts with fast, frictionless integration.
“Our onboarding approach is the foundation of a lasting relationship. We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.
The guide walks through all major phases of ULTIM8 Sportsbook iFrame’s integration:
- Planning and requirement gathering, including technical scope, branding needs, and licensing details
- Contracting and onboarding, with a dedicated project team, Slack channel setup, and live training sessions
- Customization options, covering UI branding, gamification tools, CRM, bonus orchestration, risk tools, and more
- Integration and go-live, detailing APIs, authentication, staging, and testing procedures
- Post-launch support, including 24/7 access to support, risk & anti-fraud teams, and change request workflows
GR8 Tech’s Client Success team is central in the integration process, supporting clients from initial planning through post-launch growth. With tailored training, always-on support, and real-time risk management, the team ensures every partner can confidently scale and evolve their sportsbook offering.
“Clients want to differ from other sportsbooks and have more control,” added Pozdnysheva. “So, client success means anticipating needs, not just answering questions. We combine tools with a personalized, proactive mindset, which continues after go-live.”
Whether operators are new to sports betting or expanding existing platforms, the ULTIM8 onboarding guide looks at the proven steps to launch fast, stay agile, and unlock long-term value in partnership with GR8 Tech.
Explore the guide on ULTIM8 Sportsbook iFrame integration and learn how to follow the seven-day go-live path.
The post GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration appeared first on European Gaming Industry News.
Press Releases
RG24seven collaborates with industry experts to expand landmark Sports Betting training for gaming employees
RG24seven Virtual Training, the industry-leading, free video-based virtual training system for casino and gaming employees and a BMM Innovation Group (BIG) company, is pleased to expand training offerings to include new sports betting courses. The new courses highlight the fundamentals of sports betting, the legal landscape, ethics and marketing, and responsible gaming practices.
Wendy Anderson, CEO of RG24seven Virtual Training, said, “We all play a part in upholding the reputation and credibility of our industry. We brought together top experts in the industry to create these courses and ensure that gaming employees are fully informed about all aspects of working in and around sports betting.”
Victoria Reed, CEO of Better Change and Strategic Advisor for RG24seven, added, “We also want to provide gaming employees with as much information as possible about the variables that influence the sports betting industry, such as the laws, its reputation, and why it’s important that we remain as ethical as possible. We hope learners will gain a strong working knowledge of sports betting, as well as understand the significance of the regulations, integrity in sports, and responsible gaming.”
Anderson concluded, “Sports betting is meant to be fun, and it’s even more so when you fully understand not only the terminology but also how you can protect both yourself and your customers from gambling harm. We welcome gaming company executives, managers, and other representatives to request organization-wide access to our new training.”
The post RG24seven collaborates with industry experts to expand landmark Sports Betting training for gaming employees appeared first on Gaming and Gambling Industry in the Americas.
partnerships
BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION

BETBY, an industry-leading sports betting supplier, has announced a new long-term partnership with Elantil, an emerging and innovative B2B iGaming platform that acts as a marketplace for casino and sportsbook content providers. This collaboration aligns with BETBY’s strategy to broaden its global distribution network, making its sportsbook solution more accessible to a wider range of operators.
As part of the agreement, BETBY’s award-winning sportsbook solution — including its proprietary esports feed Betby.Games, advanced trading, and risk management services — will be integrated into Elantil’s platform. Operators on Elantil’s marketplace will be able to seamlessly integrate BETBY’s offering, while also benefiting from its AI-powered sportsbook tools developed by BETBY’s AI Labs, enabling a highly flexible, personalised, and data-driven betting experience.
Known for its modular, customisable, and scalable infrastructure, Elantil will now enhance its marketplace portfolio with over 400,000 events, 8,000+ markets, 125+ sports, and 50+ esports titles powered by BETBY, providing operators with a robust, turnkey sports betting solution.
BETBY’s sportsbook content is now live and available to all operators on Elantil’s platform via a streamlined one-click integration. Each operator can contract directly with BETBY to manage commercial terms and gain direct access to its technology, increasing efficiency.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are thrilled to join forces with Elantil, a forward-thinking platform that opens new doors for us to reach a broader set of operators. This collaboration ensures that more brands can tap into our powerful sportsbook solution and deliver a best-in-class betting experience to their audiences.”
John Debono, Chief Technical Officer at Elantil, added: “Having BETBY join our marketplace significantly strengthens our sports betting offer. Their depth of content, technological reliability, and focus on innovation perfectly match our vision to build a flexible and high-quality ecosystem for iGaming operators. This collaboration not only enhances our platform’s capabilities but also exemplifies our commitment to integrating top-tier solutions that empower operators to deliver exceptional experiences to their users. By aligning with partners who share our dedication to innovation and excellence, we continue to redefine what’s possible in the iGaming industry.”
The post BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION appeared first on European Gaming Industry News.
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