Connect with us

Sports Betting

Paris Olympic Games Expected to Propel Betting App Market to Even Greater Heights

Published

on

paris-olympic-games-expected-to-propel-betting-app-market-to-even-greater-heights
Reading Time: 2 minutes

 

A new analysis of sports betting apps on the Google Play Store by app growth solutions company, SplitMetrics, has revealed that the UK betting market has experienced unprecedented growth during the Euro 2024 and Royal Ascot competitions.

Betting apps added 395k new Android users during the Euro 2024 competition, 7% more than the last major football competition, the World Cup 2022, which saw 367k new users.

The Paris Olympic Games is expected to propel the betting app market to even greater heights. The gambling industry has seen a strong start to the year with downloads up by approximately 30% compared to 2023. New users for the UK’s top 17 betting apps in 2024 currently stand at 2.3 million with over 20 million total lifetime downloads. With 66.7 million adults in the UK, it means that nearly one in three people now bet on Android apps.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

If these trends continue the sector could add over 4 million for 2024 compared to the estimated 3 million in both 2023 and 2022. This would be a record-breaking year for the industry helped by major sporting and horse racing events. A previous survey found that The Grand National and Cheltenham led to download numbers increasing by an average of 64% in the week leading to the races. On average new download numbers in 2024 for the UK’s top 17 gambling apps on Android are 81k per week, however, the Grand National saw 124k, Royal Ascot 124k and Cheltenham 143k – the highest download weeks of the year by a considerable margin.

The top five sports gambling apps that added the most Android users as analysed through the App Radar by SplitMetrics platform are bet365, Paddy Power, Sky Bet, Betfair and William Hill.

The top five apps in terms of lifetime downloads are bet365, Sky Bet, Paddy Power, William Hill and Ladbrokes.

Thomas Kriebernegg, General Manager of SplitMetrics Agency, said: “The unprecedented growth of the betting app market is a clear indicator of the industry’s dynamic evolution. With major sporting events such as Euro 2024 and Royal Ascot driving significant user acquisition, we’ve witnessed a surge in app downloads and engagement that surpasses previous records. The fact that nearly one in three adults in the UK now bet on Android apps is a testament to the industry’s widespread appeal.

“Looking ahead to the Paris Olympics, we anticipate an even more explosive period of growth. The combination of global attention, competitive spirit, and the convenience of mobile betting creates a perfect storm for the industry.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“App marketers have a unique opportunity to capitalise on this momentum by developing highly targeted campaigns that resonate with sports fans and casual bettors alike. By leveraging data insights and innovative marketing strategies, betting apps can not only attract new users but also cultivate long-lasting customer loyalty.”

The post Paris Olympic Games Expected to Propel Betting App Market to Even Greater Heights appeared first on European Gaming Industry News.

Press Releases

ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

Published

on

ultim8-sportsbook-iframe:-ultimate-solution-for-operators-who-have-seen-it-all
Reading Time: 2 minutes

 

GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.

We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.

ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.

With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.

Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.

Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.

The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Continue Reading

Press Releases

GR8 Tech Powers Smarter Betting with New Match Trackers

Published

on

gr8-tech-powers-smarter-betting-with-new-match-trackers
Reading Time: < 1 minute

 

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

Continue Reading

partnerships

Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Published

on

midnite-creates-free-limited-edition-beer-for-fans-to-enjoy-at-world-snooker-championship
Reading Time: < 1 minute

 

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Continue Reading

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania