Veikkaus Appoints Andreas Reimblad as VP of Sports Betting

Veikkaus has appointed Andreas Reimblad as its new vice president of sports betting. Reimblad was previously director of sportsbook at Sweden’s Kindred Group, where he spent 12 years.

Reimblad spent three-and-a-half years as director of sportsbook at Kindred and previously served in several sports betting development roles at the company. He also worked for a time as a product manager for betting and bingo at IGT.

“I’m excited to be part of Veikkaus’ journey. The opportunity that Veikkaus may have to enter the global stage fits well with my experience of operating in several markets. I’m eager to contribute my knowledge to this exciting journey. Veikkaus has a respected reputation in the industry among both operators and suppliers. So, the timing of my transition feels perfect,” Reimblad said.

“Reimblad will bring excellent international expertise in betting business, operation, development and continuous improvement of the player experience to Veikkaus. It’s great to have an international professional to strengthen Veikkaus’ business,” Jarkko Nordlund, executive vice president of sports betting and online gaming, said.