partnerships
Worcestershire Signs Multi-year Sponsorship Deal with Dafabet

Worcestershire County Cricket Club has announced that it has signed a multi-year partnership with Dafabet, one of the world’s biggest online betting platforms.
The partnership with Worcestershire sees Dafabet extending their strong commitment to sports sponsorship across the globe, which already includes partnerships with Clubs in the English Premier League, Scottish Premiership and across elite cricket.
As part of Worcestershire’s digital expansion, Asian-based Dafabet will become the headline sponsor of the Club’s live streaming service, which in the last two years alone has received almost 14 million views around the world.
Joe Tromans, Head of Commercial and Partnerships at Worcestershire Cricket, said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family.
“We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our Official Live Stream Partner, is a major boost to our objectives both on and off pitch.”
John Cruces, Head of Sponsorship at Dafabet, added: “We’re very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide.
“As with all our partners, we wish them the best of luck for the forthcoming season.”
The post Worcestershire Signs Multi-year Sponsorship Deal with Dafabet appeared first on European Gaming Industry News.
partnerships
Liftoff Announces Integration of Xiaomi OEM Ad Experience Into the Vungle Exchange

This new partnership opens up on-device advertising across Xiaomi’s system apps and its overseas official app store, GetApps, providing global reach at scale.
Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, today announced a new partnership with Xiaomi’s International Internet Business Department, part of the global technology leader known for its smartphones, smart devices, and IoT products.
Liftoff’s Vungle Exchange ad network now connects brand & performance advertisers to effective, targeted advertising solutions on Xiaomi’s expanded ecosystem, including HyperOS (its Android-based operating system), smart devices, and internet services.
Advertisers on the Vungle Exchange will have access to premium ad placements in Xiaomi’s overseas app store and other system apps. Advertisers running Android user acquisition campaigns can gain a competitive edge by reaching users through new OEM offerings. They include:
-
Direct-to-device advertising: Advertised apps will appear as recommendations through Xiaomi’s native apps and its overseas official app store, GetApps, enabling advertisers to achieve global reach at scale.
-
Exclusive touchpoints such as system-level notifications and lock-screen ads not available through standard, in-app networks
-
Xiaomi’s OS-level data for better ad targeting and lower-cost campaigns (per install)
Liftoff’s Vungle Exchange helps advertisers reach quality users programmatically. Advertisers can tap into users from 150k+ apps across 250 countries, ensuring the delivery of the right ad to the right user.
Tanya Lee, SVP of Global Supply Sales at Liftoff, said: “At Liftoff, we are committed to driving innovation in the mobile advertising ecosystem, and this partnership marks an exciting step forward. By integrating Xiaomi’s OEM native ad experience with the Vungle Exchange, we enable advertisers to reach high-value users seamlessly. Xiaomi’s expansive global reach, combined with Liftoff’s advanced programmatic technology, offer advertisers a unique opportunity to scale their campaigns efficiently and drive real results.”
Qiang Song, General Manager of Xiaomi’s International Internet Business Department, said: “By integrating with Vungle Exchange, we’re bringing programmatic efficiency to Xiaomi’s premium ad inventory, offering advertisers smarter ways to connect with users.”
The post Liftoff Announces Integration of Xiaomi OEM Ad Experience Into the Vungle Exchange appeared first on European Gaming Industry News.
BetMGM
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.
partnerships
Bragg Launches Big Ticket Bonanza Gamification Tool

Bragg Gaming Group announced the launch of the latest gamification-led innovation to its award-winning Fuze marketing and promotional toolset, Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns.
Big Ticket Bonanza rewards players with guaranteed-win scratchcards, triggered randomly during normal gameplay. The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws.
Players collect tickets by wagering on participating casino games. The more they engage with the game, the more tickets they earn—boosting engagement without disrupting the core gaming experience.
The tool supports both weekly and monthly draws, giving operators flexibility in structuring prize pools and maintaining consistent momentum. Ticket counters update dynamically within the game interface or external campaign widgets, reinforcing progress and encouraging continued participation.
Offering a totally branded experience, campaigns are fully customisable to reflect the operator’s branding, including logos, colour schemes and thematic design elements.
At all points Big Ticket Bonanza offers fair and transparent draws, backed by secure RNG-based draw mechanisms that ensure compliance and fairness, with exportable logs for auditing.
Players can access their ticket counts, prize history, via an in-play dedicated display.
The launch comes as part of Bragg’s strategic investment in creating amazing iGaming experiences for players, illustrating how the work of suppliers can create positive experiences for players and ostensibly, deliver meaningful results for its operator partners.
Bragg champions a culture of iGaming excellence and constant innovation, not only to its gamechanging iGaming content portfolio, but also in its full service suite of technology solutions, excellence and innovation which creates a competitive advantage in the iGaming industry.
The Big Ticket Bonanza gamified player engagement campaign aims to boost player engagement and session time, while increasing wagering volume. It also provides a scalable promotion for both short bursts and longer-term brand events.
Bragg is targeting an aggressive roll-out strategy for Big Ticket Bonanza across its operational markets in Europe, the US and the LatAm region, opening up new opportunities for growth globally.
Launched with valued partner Senator Group in Croatia, which operates on the Bragg player account management (PAM) platform, Big Ticket Bonanza is now available to all of Bragg’s casino content, aggregation and PAM partners and presents a huge opportunity to engage with players.
Big Ticket Bonanza joins an ever expanding and constantly updated list of player engagement tools accessible through the Fuze player engagement toolset. Unlike static promotions, Fuze engagement mechanics adapted dynamically to player behaviour, ensuring continuous participation.
Other tools available within Fuze include tournaments with real-time leaderboards, quests, flash jackpots, sophisticated bonusing, free rounds and a games recommendation system powered by cutting-edge AI technology.
Matevž Mazij, Chief Executive Officer at Bragg Gaming Group said: “Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players.”
“Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally.”
Croatian online operator Senator Group, a long-standing turnkey solutions partner of Bragg is among the first of Bragg’s operator partners to utilise Big Ticket Bonanza in their marketing strategy.
Vedran Maric, Head of iGaming at Senator Group, said: “Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process.”
“We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market.”
The post Bragg Launches Big Ticket Bonanza Gamification Tool appeared first on European Gaming Industry News.
-
Balkans4 weeks ago
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia
-
Balkans3 weeks ago
SYNOT Games Signs Strategic Partnership with Star Bet
-
Press Releases4 weeks ago
Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!
-
Giorgia Kasat3 weeks ago
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
-
Press Releases3 weeks ago
PG Soft unleashes Knockout Riches title
-
Compliance Updates2 weeks ago
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market
-
Press Releases4 weeks ago
Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths
-
Asia4 weeks ago
IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025