Customers of innovative betting operator Novibet will be the first to experience a new level of immersive football betting entertainment this summer, as the sportsbook launches a range of user experiences, all powered by Stats Perform’s trusted Opta data and OptaAI.

The new experiences include:

• A highly prominent “Opta Stats” section on the Novibet website and app, featuring advanced metrics designed to help bettors cut through noise to make quick decisions, like OptaAI-powered expected goals and expected assists;
• Multiple creative new “Opta Points” betting markets within and across matches, to generate higher levels of interest in player performances, for all players;
• Deep, colourful team and player pages packed with statistics and form, to complement Novibet’s already comprehensive range of Opta-powered player stats markets; and
• Quick Opta stats contextually integrated across the Novibet platform, including alongside interactive betting opportunities.

The innovative Opta-powered features are a result of Novibet’s long-term partnership with Stats Perform and are to be rolled out across Novibet’s territories in Europe and South America. They are expected to result in greater bettor education, increased time-on-site and increased share of wallet.

Giannis Paraschos, Novibet Head of Sportsbook Product, said: “We’re delighted to extend our deep relationship with Stats Perform and use its Opta brand prominently to increase our users’ trust in our product. Our team is also really proud of the way we’ve built Opta Points into our front-end UI and back-end pricing. The Euros and Copa América are the ideal competitions to use Opta Points to help our users follow their favourite club players as they represent their countries and find new heroes. We think it’ll make more of the games and more of the players matter to our bettors and be an enormously popular way for them to immerse themselves in the tournaments.”

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“We’re very pleased that Novibet see the value of our trusted Opta brand, and the potential of Opta xGoals, Opta xAssists and our new Opta Points metric. It’s a privilege to partner with clients like Novibet who share our aspiration to make sports betting more entertaining, and fascinating to see the magic they’ve built with our Opta data feeds,” Andrew Ashenden, Chief Betting Officer at Stats Perform, said.

The new Opta experiences are set to launch in time for the 2024 Euros and Copa América and subsequently across major global football leagues.

Stats Perform’s detailed, real-time sports data, OptaAI and Opta brand is at the heart of modern, trusted sports media and betting experiences across the world’s best sports broadcasters, publishers, teams, federations, apps and sportsbooks. Among its multiple awards in recent years include SBC’s Best Sports Data Product in 2022 and 2023.