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partnerships

Betinvest Expands its Partnership with EveryMatrix

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Betinvest has expanded its partnership with EveryMatrix to boost the latter’s OddsMatrix offering.

The deal will focus on expanding OddsMatrix’s options with the addition of two esports leagues, CyberLive!Arena and Esport Pro Club, as well as two four fast sports leagues – WINCUP, TT EURO.CUP, Winners, and Winners Goal Pro Cup.

Tor Skeie, CEO at OddsMatrix, said: “We’re always pleased to extend our relationships with valued partners such as Betinvest.

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“Today’s announcement means that our Data Feeds clients will be able to immediately access a series of new and exciting esports and fast sports events and leagues without any further integration, giving them an instant gateway to providing next generation content to their audiences.”

Combined, the added events total 28,000 matches each month, with 24/7 coverage across eFootball, eBasketball, eBasketball Euroleague, eHockey, eFutsal, eCricket, table tennis, beach volleyball, and short football.

Daria Petrus, Business Development Team Lead, added: “We’re thrilled to see our collaboration with partners expanding into new categories — this extended partnership marks a notable step-forward for both companies.

“OddsMatrix’s profound impact on the iGaming market cannot be overstated. Their wealth of experience, expertise, and unwavering dedication have solidified their position as a trusted and reliable partner for sports betting businesses worldwide.

“We’re honoured to deepen our partnership: with a shared commitment to excellence, we’re confident that this collaboration will propel us to new heights, fostering innovation and empowering our clients to thrive in the fiercely competitive iGaming landscape.”

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The post Betinvest Expands its Partnership with EveryMatrix appeared first on European Gaming Industry News.

BooRay

SCCG Management Announces Joint Venture with KSN Gaming to Launch “BooRay!”, The Biggest Gambling Card Game in Sports and Entertainment

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SCCG Management is excited to announce a first-of-its-kind strategic joint venture with KSN Gaming to bring “BooRay!” to a global audience. This card game, with its deep-rooted history, has evolved into a cultural sensation embraced by athletes, celebrities, and elite circles. With SCCG’s extensive expertise in the gaming and entertainment sectors, they will work closely with KSN Gaming, guiding BooRay! through regulatory processes and developing comprehensive market entry strategies for global expansion. SCCG will also support BooRay! with global distribution, business development, and brand exposure in the gaming, sports, and entertainment industries. Their joint efforts include distributing BooRay! across retail, social, and online casinos, launching exclusive merchandise, and building a luxury lifestyle brand around BooRay!.

Led by Kahari Nash, known as “The BooRay! King,” and supported by former NBA stars Kendrick Perkins and Mario Chalmers, who actively serve as board members, BooRay is set to transcend its status as a game to become a lifestyle movement.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are incredibly excited about our joint venture to support BooRay! on its journey to becoming a major player in the global gaming industry. With its unique blend of strategy and social engagement, BooRay! has the potential to revolutionize how people play and experience card games. Our extensive network and expertise will help bring BooRay! to digital platforms, brick-and-mortar casinos, and beyond, ensuring its global exposure and success.”

Kahari Nash, “The BooRay! King” and Founder and CEO, KSN Gaming, added: “BooRay’s immense potential became evident during high-stakes matches with icons like Rajon Rondo, John Wall, and Draymond Green. The idea began after we had run up the tab to $9.2 million between them, and I knew we had a great problem on our hands. The excitement from industry legends like Phil Ivey confirmed our vision, as the world will now see the biggest names in pop culture playing BooRay!. We’re turning BooRay! from a locker room favorite into a household name. With SCCG Management’s support, we are ready to take BooRay! to a global audience.”

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Kendrick “Big Perk” Perkins, NBA Champion & ESPN Analyst, commented: “For 14 seasons, I was one of the biggest “BooRay!” players in the NBA. Kahari was always a towering figure among players and entertainers. When he told me he was going to commercialize “BooRay!” with the first regulated gaming app and casino table game, I knew he was about to change the game. I’m proud to be Team BooRay!”

Mario Chalmers, NCAA & 2X NBA Champion, shared: “When I got the call from Kahari ‘The BooRay! King’ to join Team BooRay!, it was a no-brainer. It took me back to my time at Kansas, hitting the ‘Big Shot’ against Memphis and going on to win the NCAA Championship, and in Miami, winning back-to-back championships with ‘The Big 3’—Dwyane Wade, Chris Bosh, and LeBron ‘King’ James. During that time, we played some of the highest stakes BooRay! games in the NBA. I knew I had to be a part of the future of BooRay!”

BooRay! has become a nationwide sensation, captivating both casual players and high-stakes enthusiasts. Its unique blend of strategy, chance, and social interaction is loved by celebrities like Michael Jordan, Tom Brady, Kevin Hart, and James Harden. This engaging game offers a dynamic experience that appeals to a wide and diverse audience.

BooRay, also known as Bourré, is a trick-taking gambling card game that originated in the Acadiana region of Louisiana and is also popular on the Greek island of Psara, where it is known as Boureki. The game aims to win the most tricks (rounds) in each hand to claim the pot. Players who can’t win the most tricks must avoid getting “Boo’ed,” which means taking no tricks at all and incurring a severe penalty, typically matching the total money in the pot.

SCCG Management, the leading advisory firm in the gambling industry, will provide global support to bring BooRay! to the masses. This includes integrating the game into both digital platforms and brick-and-mortar casinos, raising investment, and establishing partnerships with globally recognized brands and influencers. By integrating SCCG’s ecosystem of best-in-class gaming partners and brands, the aim is to maximize revenue streams and solidify BooRay’s place within gaming and entertainment.

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David Hasselhoff Makes Green Tuesday Moves with PlanetPlay and Ten Square Games to Help Fight Climate Change

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Ten Square Games S.A., one of the founding partners of the Make Green Tuesday Moves (MGTM) initiative, is proud to announce that our collaborative action, initiated by PlanetPlay, has attracted the attention of Hollywood icon David Hasselhoff. His involvement will further enhance the campaign, promoting our commitment to sustainability and environmental consciousness.

Join Us on July 2nd!

David ‘The Hoff’ Hasselhoff, known globally for his roles in “Knight Rider” and “Baywatch,” has teamed up with PlanetPlay’s MGTM initiative. His involvement will help inspire gamers worldwide to make a tangible impact in the fight against climate change. On July 2nd, Fishing Clash players will be encouraged to participate in the event and purchase exclusive green items supporting certified sustainability projects through PlanetPlay’s eco-donate platform.

To celebrate this special event, Fishing Clash will introduce a unique fishing challenge themed around David Hasselhoff’s iconic films. Players at lower levels of the game will have the opportunity to catch a special fish inspired by his famous roles. For advanced players, the Fishing Clash team has prepared additional challenges. Catching this high-point fish will unlock a VIP event where players can compete for the highest scores.

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Participants in the VIP event will vie for grand prizes, including an exclusive set of vanity items. This exciting competition promises significant rewards for top players and a chance to make a positive impact on the environment. Fishing Clash will offer two exclusive packages for players to choose from – for 5 EUR and 15 EUR, as even the smallest contribution counts.

In addition to David Hasselhoff’s involvement, the MGTM initiative will be prominently featured on the Google Play Store from July 2-15, 2024. This promotion will include an overview of the mission, showcases of Hasselhoff’s video messages, and all participating games, ensuring wide visibility and engagement across all English-speaking territories.

We invite all gamers and environmental enthusiasts to join us in this impactful initiative. By playing Fishing Clash and purchasing exclusive green items, you can contribute to a legacy of sustainability and help combat climate change. Visit the PlanetPlay platform to learn more, purchase the package, and support ecological initiatives.

Ongoing Monthly Events for Sustainability

Since April, on the first Tuesday of each month, Ten Square Games and other participating studios have launched dedicated events and exclusive in-game offers as part of the MGTM movement. These special items, available on the PlanetPlay platform, allow players to support various ecological initiatives simply by continuing to enjoy the games they love. Fishing Clash players can participate in these events and purchase exclusive offers, with all proceeds going towards environmental causes. This July event marks the third MGTM event. The inaugural event, announced on Earth Day (April 23, 2024), featured a week-long challenge where players cleaned the waters of Lake Constance. The second event, held on June 4, 2024, took place at the newly introduced Dubai fishing spot, offering players new challenges and rewards. For more details, read our press release.

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Ten Square Games’ Commitment to Sustainability

As a founding partner of MGTM, Ten Square Games has been at the forefront of integrating environmental consciousness into the gaming industry. Our involvement underscores our dedication to using the power of gaming to foster positive environmental change. This year marks the third consecutive year of our cooperation with PlanetPlay, highlighting our ongoing commitment to sustainability.

Andrzej Ilczuk, CEO of Ten Square Games, remarked:

“This collaboration is particularly close to our hearts as it ties directly into the themes of nature and conservation found in our Fishing Clash and Hunting Clash games. As one of the first studios participating in Make Green Tuesday Moves, we firmly believe we can leverage the passion of our players and our creativity to combat climate change. This is a powerful example of how games can go beyond entertainment and foster a positive impact on the environment.”

The post David Hasselhoff Makes Green Tuesday Moves with PlanetPlay and Ten Square Games to Help Fight Climate Change appeared first on European Gaming Industry News.

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ComeOn Group launches betting game “MILLEN” in collaboration with Splash Tech

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Tier 1 operator ComeOn Group is thrilled to announce the launch of ‘MILLEN’, a groundbreaking betting game, where players can win a million SEK by making nine correct betting selections on the most popular games of the week. ‘MILLEN’, launched in Sweden on the group’s flagship brand ComeOn!, is supported by a renewed agreement with technology partner Splash Tech. The successful collaboration that began in 2022 is now being extended to include the Swedish market and further strengthens ComeOn Group’s focus on leveraging innovative technologies to continually improve and expand its sports offering.

ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and the new exciting betting game ‘MILLEN’.

‘MILLEN’ invites players to win up to 1 million SEK by answering nine questions related to goals, cards, and corners in upcoming football matches, promising to captivate a vast audience of football enthusiasts.

Sherwin Jarvand, Chief Data Officer at ComeOn Group said: “The introduction of ‘MILLEN’ will enhance our product portfolio and will strengthen our commitment to providing secure and first class gaming experiences to our players. Our partnership with Splash Tech goes from strength-to-strength and we are excited to engage with the football community and offer a fun, dynamic way to enjoy sports betting.

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Adam Wilson, CEO of Splash Tech said: “We are delighted to partner once again with ComeOn Group for the launch of ‘MILLEN’. Our collaboration underscores our shared commitment to innovation and delivering cutting-edge experiences for sports fans. ComeOn Group has been a pleasure to partner with since our initial launch in 2022 and we look forward to many years of continued success.”

The post ComeOn Group launches betting game “MILLEN” in collaboration with Splash Tech appeared first on European Gaming Industry News.

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