partnerships
SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds
SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.
SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.
As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.
This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”
Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”
The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.
Follows multi-state eInstant record jackpot award of $5.8 million
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, congratulates the New Hampshire Lottery on joining the Company’s multi-state eInstant progressive, Mega Money Jackpots.
The New Hampshire Lottery launched Jackpot Spectacular, its first game in the Mega Money Jackpots linked progressive pool, for players in the Granite State on April 24th. New Hampshire joins Pennsylvania and Virginia in offering Mega Money Jackpots linked games.
Additionally, IWG congratulates the Virginia Lottery along with its Mega Money Jackpots player who won a record-setting $5.8 million prize. The win sets another new U.S. iLottery record for the largest eInstant prize.
Mega Money Jackpots launched in July 2023, and over the past nine months the game has created eight millionaires. Since launch, more than 240 players across the participating lotteries have won Mega and Minor jackpots totaling more than $20 million.
The amount and frequency of these prizes showcases the excitement of IWG’s Mega Money Jackpots. To achieve this, select eInstants from participating lotteries each contribute a small percentage of the sales to fund the two progressive prize tiers, with IWG administering the settlement of jackpot prize monies on a turnkey basis.
The multi-state eInstant progressive jackpot is powered by IWG’s InstantJackpots. Since all functionality is contained within IWG’s InstantRGS (remote game server), no development support is required by a lottery’s iLottery platform provider. Additionally, new lotteries can join the system regardless of their iLottery platform provider.
Charlie McIntyre, Executive Director at New Hampshire Lottery, said: “Our industry has a proud track record of collaborating across state lotteries. We’re excited to join Mega Money Jackpots and to bring the excitement of it outsized prizes to our players. We know that our contribution will further enhance the game for everyone involved, and we look forward to creating some new millionaires here in New Hampshire.”
Rhydian Fisher, CEO at IWG, said: “Kudos to the team at New Hampshire Lottery. By joining Mega Money Jackpots, collectively we can award even more million dollar prizes to lottery players. Not only is the game frequently creating new millionaires, but it has also been a leading catalyst for new player signups. Fingers crossed that some new millionaires will be created in New Hampshire very soon.”
partnerships
THE MONEYMAKER TOUR PARTNERS WITH THE CARIBBEAN POKER SERIES TO HOST FIRST INTERNATIONAL MAIN EVENT
The upcoming Moneymaker Main Event will take place at The Casino Aruba, and feature a guaranteed prize pool of $200,000
The Moneymaker Tour has announced a new partnership with The Caribbean Poker Series to host the first international Moneymaker Main Event in Aruba in October 4 – 6, 2024.
Set against the backdrop of Aruba’s stunning beaches and lively culture, The Moneymaker Tour will coincide with the $300,000 guaranteed Caribbean Poker Series, which will take place at The Casino Aruba at Hilton from September 26 to October 6, and offer players of all levels the chance to compete for prestigious prizes.
“A collaboration between Moneymaker Poker Tour and The Caribbean Poker Series will create a synergy that benefits both organizations, as well as poker players and fans around the world,” said Craig Evans, Managing Director of the Caribbean Poker Series.
The Moneymaker Tour Main Event will bring players three days of fun poker action from Friday, October 4 to Sunday, October 6, 2024. The $1,500 buy-in Main Event, will bolster a guaranteed prize pool of $200,000.
Established by 2003 WSOP Champion and ACR Team Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns in 2023, the Moneymaker Tour was conceived as a way to provide poker players with the opportunity to experience their own ordinary to extraordinary moments, mirroring Moneymaker’s journey.
“Chris Moneymaker’s Main Event win in 2003 not only had an impact on poker in the United States, but around the globe. We are excited to partner with the Caribbean Poker Series to host our first international Moneymaker Tour Main Event”, said Tony Burns, Executive Manager.
The Moneymaker Tour, which saw its inaugural stop in May 2023, has been steadily increasing in popularity. Its second series of 2024 at Palm Beach Kennel Club in Florida, drew players from around the globe, where Pavlos Kasselouris seized victory in the $500,000 guaranteed Main Event, claiming $121,485 in prize money and the coveted Moneymaker crystal trophy.
The Tour’s current stop at Daytona Beach, Florida wraps up today, and after paying out over $600,000 in guaranteed prize pools.
Following the event at Daytona Beach, the Moneymaker Tour will return to Palm Beach Kennel Club in Florida from May 2-14, 2024.
PA Betting Services (PABS) has agreed a deal to supply racing data to the Tote for a further four years.
As part of this agreement, PABS will continue to serve as a supplier of United Kingdom (UK) and select international racing data for the Tote. This will enable its valued customers the opportunity to access the wealth of dependable, accurate and real-time data for which PABS is known.
The content offering supplied by PABS includes race cards, premium vector silks, live betting odds, results and access to our Early Price Feed. This partnership showcases the shared commitment of both companies for innovation, excellence and customer satisfaction.
“We are delighted to continue to work with the Tote and to provide it with our best-in-class racing data,” the Account Director for PABS, Niamh Richardson, said. “I look forward to seeing our relationship grow from strength to strength.”
“We are thrilled to partner once again with PABS and to bring our customers the most comprehensive and up-to-date UK and select international horse racing data,” the Head of UK Commercial Partnerships for the Tote, Kev Matthews, said. “By collaborating with PABS, we ensure that our users have access to accurate and reliable information, enhancing their experience with the Tote.”
The post PA Betting Services Solidifies Partnership with the Tote appeared first on European Gaming Industry News.
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