Sports Betting
Biometric Payment Technologies in Sports Betting: Balancing Innovation with Security
In an era where convenience and security are paramount when it comes to payment technologies, the emergence of biometric payment methods like palm payments at Whole Foods has ignited a fervent discussion among consumers and industry experts alike.
As a leading figure in the field, Kenneth Larsen from KT Group offers a comprehensive analysis of the implications of these advancements, specifically in the context of sports betting, advocating for a careful balance between innovation and security to ensure the integrity of the payment ecosystem.
Understanding Biometric Payment Technologies:
Biometric payment technologies, such as palm payments, leverage unique physiological characteristics—like palm prints—to authenticate users and facilitate transactions. These touch-free methods promise a seamless and secure payment experience, eliminating the need for physical cards or cash. While the convenience of biometric payments is undeniable, they also raise important questions about data privacy and security.
Kenneth from KT Group explains that the success of biometric payment technologies hinges on their ability to protect sensitive biometric data from unauthorised access and exploitation. Robust encryption protocols and stringent authentication processes are essential to safeguard against potential threats, such as identity theft and data breaches. Moreover, ensuring transparency and accountability in how companies handle biometric data is crucial to maintaining consumer trust and confidence.
The Promise and Perils of Palm Payments:
Palm payments represent the latest frontier in biometric payment technologies, offering consumers a novel and convenient way to conduct transactions. By analysing a person’s unique palm signature, these systems aim to enhance security and streamline the payment process. However, the rapid proliferation of palm payments raises concerns about the long-term implications for consumer privacy and autonomy.
Kenneth believes that while palm payments hold great promise, they must be implemented responsibly to mitigate potential risks. As industry leaders, it is imperative to prioritise consumer privacy and security above all else, ensuring that biometric data is handled ethically and transparently. By maintaining a vigilant stance on data security and adhering to best practices, companies can build trust with their customers and foster widespread adoption of palm payments.
The Path Forward:
As biometric payment technologies continue to evolve and gain traction, Kenneth urges industry stakeholders to approach them with caution and foresight. While the allure of innovation is strong, it must not come at the expense of consumer trust and confidence. By heeding the insights of experts like Kenneth from KT Group and prioritising security and privacy in the design and implementation of these technologies, we can navigate the biometric payment revolution with confidence and integrity.
To surmise Kenneth remarked, “The emergence of biometric payment technologies represents a significant milestone in the evolution of payment ecosystems. As we embrace these innovations, it is essential to remain vigilant and proactive in addressing the challenges they present. By fostering collaboration among industry stakeholders, advocating for robust security measures, and prioritising consumer privacy, we can ensure that biometric payment technologies serve as a force for good, enhancing the payment experience while safeguarding the trust and confidence of consumers worldwide.”
Credit: Kioskterminals.com
The company opens a new chapter
DATA.BET, the sportsbook solution supplier, strengthened its portfolio capabilities by adding sports betting.
The new sportsbook covers over 50,000 sporting events per month, featuring over 63 pre-match and 38 live sports, along with 1000+ available markets. From the most popular leagues to niche categories, the company delivers comprehensive sports coverage backed by trusted official data providers. DATA.BET’s 24/7 in-house trading team ensures over 93% market uptime, dynamic odds adjustments, and automated settlements.
Combined with Player Props, operators can deliver a broader, player-centric betting experience. Cashout functionality is also available, allowing players to settle bets early on single and multiple bets. User engagement is further increased through integrated Video Streaming of events for football, American football, tennis, and basketball as well as interactive Widgets across key sports — keeping users engaged within the platform and eliminating the need to seek information elsewhere. This seamless access to match insights, player data, and betting markets enhances the overall experience and supports higher retention, deeper engagement, and increased betting volumes.
Today, DATA.BET’s portfolio includes esports, sports, and virtual sports, providing a complete solution for betting operators. Integration is available via an upgraded SPA or through a direct Odds Feed. Depending on operator needs and market focus, each vertical can be connected individually or as a combined solution.
“With the expansion of our sports betting solution, we are entering a new phase in supporting our partners,” commented Otto Bonning, Head of Sales at DATA.BET. “This update equips operators with a complete betting solution, while ensuring continued access to DATA.BET’s trusted tools for flexibility, control, and fast content delivery.”
The post DATA.BET Rolls out Full-Service Sportsbook Solution appeared first on European Gaming Industry News.
Playtech PLC has struck an agreement to exit its Happybet online gambling and retail betting unit in Germany.
The gambling software company had closed the Austrian Happybet business in the second half of 2024 and in March of this year, said it kicked off a process to sell the remainder of the unit in Germany.
The move was in line with its aim to sharpen its focus as a “predominantly pure-play business-to-business operator”.
It has now struck a deal with NetX Betting Ltd, a subsidiary of Frankfurt-listed betting group pferdewetten.de AG.
Dusseldorf-based pferdewetten.de will have the chance to contact franchise partners of Happybet shops in Germany.
“As part of this agreement, pferdewetten.de will also assume ownership of certain associated hardware,” Playtech said.
“There will now be a transition period to allow pferdewetten.de to negotiate with the relevant franchise partners and for the relevant regulatory approvals to be sought from the competent authorities in Germany. It is intended that any remaining Happybet assets not transferred to, or assumed by, pferdewetten.de will cease operations and, where relevant, will be wound up.”
Playtech shares fell 0.8% to 319.85 pence each in London on Wednesday morning.
At the end of last month, Playtech completed the sale of Snaitech Spa to Flutter Entertainment PLC for EUR2.30 billion.
The Isle of Man-based firm said the completion of the deal allowed it to focus on its technology-led offering in high-growth business-to-business gambling markets.
The post Playtech Agrees Deal to Exit Happybet German Betting Operating appeared first on European Gaming Industry News.
Bet Builder bets are taking the global football betting world by storm, with Entain’s Global Sportsbook reporting record-breaking growth in 2024 and 2025. Thanks to major tournaments like EURO 2024 and Copa América, Bet Builder stakes more than doubled last year, and the momentum shows no signs of slowing.
In September 2024, all Entain digital brands completed the transition to an in-house built Bet Builder product. It is being improved and developed by the product and technology teams constantly to great effect with Bet Builder share of bets doubling in the first half of 2025. This Saturday’s Champions League Final between Inter Milan and PSG is on track to become the most popular club match ever for this type of bet.
“Bet Builders have quickly become one of the most influential innovations in modern sports betting. In an otherwise low-scoring sport, customers can create bets that align with their predictions for the flow or story of a game. They offer fans customisation, interactivity, and the chance to leverage niche insights in a strategic way,” said Tom Ritzema, Group Trading Director at Entain.
Highlights:
• The Argentina vs. Brazil World Cup qualifier in March was the biggest Bet Builder event of 2025 so far.
• England vs. Spain in the EURO 2024 Final remains the largest Bet Builder match ever recorded.
• Spanish football leads globally, with around 20% of all football bets now being Bet Builders, while it is also hugely popular in the Brazilian market.
• Shots on target has surged as a top market, especially in South America, alongside match result and total goals.
The trend is especially strong among recreational bettors who prefer frequent, lower-stake bets with higher returns. In Brazil, nearly 40% of all wagers on key domestic fixtures like Corinthians vs. Palmeiras were Bet Builders, as well as Brazil’s major international fixtures.
With increasing global adoption, especially in Europe and South America, Bet Builders are reshaping how fans engage with football betting, offering unprecedented personalisation and control. The next step will be to offer the bet builder product In-Play across all Entain labels.
Top Bet Builder Markets (2025):
Spain
Brazil
Canada
Belgium
Greece
Most Popular Bet Builder Selections:
Match Result
Total Goals
Player Shots on Target
Total Corners
Both Teams to Score.
The post Bet Builders Boom: Entain Reports Record Growth in Customised Football Betting appeared first on European Gaming Industry News.
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