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Jay Snowden

PENN Entertainment Signs Agreement with Wynn Interactive Holdings

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PENN Entertainment has announced that it has reached an agreement with Wynn Interactive Holdings to acquire its New York mobile sports wagering licenses, providing PENN with market access to the jurisdiction. Pending regulatory approvals, PENN will launch its online sports wagering product, ESPN BET, in New York in 2024.

As part of the transaction, PENN is acquiring WSI US LLC, from Wynn Interactive Holdings for $25 million. WSI US LLC is the entity that holds the mobile sports wagering licenses that were previously issued by the New York State Gaming Commission in 2021. Wynn Interactive is a subsidiary of Wynn Resorts Limited.

“This is an important development that will bring ESPN BET to the largest regulated online sports wagering market in North America. Together with ESPN, we’re building a brand that is synonymous with sports betting, and operating in the New York market is key as we grow ESPN BET across the US,” Jay Snowden, CEO and President of PENN Entertainment, said.

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PENN Entertainment Announces Interactive Leadership Transition Scheduled for April 2024

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PENN Entertainment announced that the founding family behind theScore – John Levy, Benjie Levy, Aubrey Levy, and Noah Levy – will be stepping down from their roles at PENN Interactive, with John departing in mid-February and with Benjie, Aubrey and Noah departing in April 2024. In conjunction with this planned leadership transition, the Company is in the final stages of its search for a new Head of Interactive.

“This transition plan comes at a natural inflection point, with the migration to our proprietary technology platform complete, theScore’s media and betting business delivering record results, and ESPN BET off to a strong start. The Levys are a family of successful entrepreneurs and are truly pioneers in the sports media and gaming industry. I am very proud of what we’ve been able to accomplish with them, including the development of an extremely deep and talented bench at PENN Interactive. With this experienced, best-in-class team firmly in place, we are well prepared for this to be a seamless transition and to continue growing our position as a leader in online gaming and sports media,” Jay Snowden, CEO and President of PENN Entertainment, said.

“Working at PENN has been extremely rewarding and we want to thank Jay, Todd George and the entire PENN team for their partnership and support as we brought these two organizations together to execute on our uniquely integrated media and betting strategy. Our focus on creating industry leading technology and products has been second only to our efforts in building a world class team and fostering a special place to work. We could not be more proud of this team and what we have accomplished together, and we look forward to watching as they continue to build upon the successful foundation we established at theScore,” Benjie Levy, Head of PENN Interactive and President and Chief Operating Officer of theScore, said.

PENN acquired Score Media and Gaming Inc. (theScore) in October 2021 and integrated theScore with its PENN Interactive unit under the leadership of Benjie Levy as Head of Interactive with John Levy assuming the role of Executive Chairman of theScore. The integrated interactive team further established PENN as an online gaming leader across North America, including launching and sustaining a leading position in Ontario with theScore Bet, completing the successful migration onto a proprietary, cutting-edge technology stack, and most recently executing the highly anticipated and successful launch of ESPN BET.

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“The enduring success of theScore is due to the passionate and committed team that helped launch, develop and innovate our products to provide the best possible fan experience. Empowering fans with a seamlessly integrated media and betting experience has been core to our mission since day one. That strategy has led to the success of theScore and theScore Bet in Ontario and ESPN BET in the US and will continue to differentiate this online gaming business going forward,” John Levy, Executive Chairman of theScore, said.

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ESPN Bet

ESPN BET Now Live in 17 States

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PENN Entertainment Inc. announced that ESPN BET successfully launched in the 17 states across the US where it offers online sports betting. The newly branded online sportsbook from PENN and ESPN is available for mobile wagering on iOS and Android, and via web at www.ESPNBET.com.

In addition, PENN’s online casino offering is now accessible within ESPN BET via mobile and web under the Hollywood Casino brand in Michigan, New Jersey, Pennsylvania, and West Virginia.

“We’re extremely proud to introduce ESPN BET and look forward to delivering an exceptional customer experience to fans across the US. Our successful launch is the culmination of months of hard work across both teams and we could not be more excited to roll out ESPN BET in partnership with ESPN. PENN’s operational excellence paired with ESPN’s unmatched brand and reach is a powerful combination that will drive this compelling new sportsbook,” Jay Snowden, CEO & President of PENN Entertainment, said.

ESPN BET operates on the Penn Interactive Gaming Platform, a state-of-the-art, proprietary technology stack built by PENN’s in-house product and engineering teams. In August 2023, PENN entered into a transformative, exclusive long-term strategic alliance with ESPN Inc. and ESPN Enterprises Inc. (together, ESPN) relating to online sports betting within the US.

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Barstool Sportsbook & Casino

PENN Entertainment Completes Migration of Barstool Sportsbook & Casino to Proprietary Technology Platform

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PENN Entertainment Inc. announced that it has released a new and improved Barstool Sportsbook & Casino following the successful full-scale migration to the Company’s proprietary online gaming technology platform (PENN Interactive Gaming Platform). The migration to PENN’s custom technology stack in the US is a major achievement that brings all components of its online gaming operation in-house and significantly enhances the Barstool Sportsbook product offering.

The migration to the state-of-the-art technology platform was completed simultaneously across all 16 jurisdictions where Barstool Sportsbook operates during the MLB All-Star Break. The platform deployment and product upgrade completes PENN’s long-term strategic objective to achieve technology independence, which includes the acquisition of Score Media and Gaming Inc. (theScore) and launch of Penn Game Studios in 2021.

Custom built for the North American market, the vertically integrated technology stack increases platform stability and is designed to be easily scalable to expand into new markets and meet evolving regulatory requirements. The Company has also fully upgraded the Barstool Sportsbook product with numerous enhancements, including:

  • Streamlined navigation and search across sportsbook markets and casino games
  • More wagering markets, including expanded player props and in-game betting
  • Greater personalization capabilities, enhanced promotions and more Barstool exclusive offers
  • Faster load times, deposits and withdrawals
  • Improved cash out availability
  • Deeper integrations with theScore media app, allowing users to build and track their betslips within theScore.

“Migrating onto our proprietary technology platform and introducing a fully upgraded Barstool Sportsbook is a milestone achievement. Having full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new features, bespoke promotions and wagering markets. I want to congratulate our Interactive team members who worked tirelessly to ensure a successful on schedule migration, which better positions us to compete in the online gaming space,” Jay Snowden, CEO and President of PENN Entertainment, said.

“A technology migration of this scale requires an enormous amount of coordination and planning, and I’m extremely proud of our Interactive team who stepped up to the challenge to execute this complex project on time and with minimal disruption to customers. Deploying our technology infrastructure puts our experienced in-house team, who built the platform from the ground up, in full control of the end-to-end customer journey and all product development. With this proven technology powering a significantly enhanced Barstool Sportsbook, we are primed to deliver a world class online sportsbook and casino experience to customers in the US,” Benjie Levy, Head of Penn Interactive and President and COO of theScore, said.

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