bingo
Elys Game Technology Bets Big on U.S. Market with Third Location

Elys Game Technology Corp. is a growing sports betting and iGaming platform globally in regulated B2B and B2C markets. In particular, the online gaming platform has achieved success in the robust Italian market in part by bringing sports betting to small business venues, and it is now aggressively expanding across North America and setting up new trends in the evolving U.S. sports betting landscape.
The small business sportsbook model could provide Elys with the leverage to be a significant challenger to more established players like DraftKings, FanDuel, and BetMGM.
Whenever a new company enters a market, it’s important for investors to look at its competitive advantages. These advantages are what will attract customers and help the company win market share away from its competitors. In Elys’ case, it has two key advantages.
Advantage 1: Small Business Sportsbooks
Elys Game Technology offers a convenient way for small businesses to offer cost-effective sports gambling to their most loyal customers.
This model has already proved successful at Elys’ first U.S. location – Grand Central Sportsbook in Washington D.C. The company reports that the location has been a significant revenue driver for the company, averaging $67,500 per month in Gross Gaming Revenue (GGR) for the operator, which is approximately 700% above initial expectations. Its success has also encouraged Elys to open two more locations in D.C.
While major companies like DraftKings and FanDuel are spending hundreds of millions to dominate the national conversion, Elys is winning customer loyalty by going local.
Advantage 2: The “Best Odds” Model
Elys Game Technology has also won favor among bettors due to its unique “best odds” approach. The “best odds” model is an odds-making strategy aimed at attracting and retaining clients by providing the most competitive odds on various sporting events. This approach prioritizes long-term customer loyalty over short-term market share growth. It is another example of how Elys is going against the grain of the industry.
Most major players in the industry have won market share by spending millions on marketing campaigns and offering steep customer promotions. But, while promos might drive short-term signups, they do not always lead to long-term customer loyalty.
If Elys Game Technology’s “best odds” model proves to offer a better customer experience, then it could help the company dethrone larger competitors as America’s preferred sports betting platform.
Sports Betting in the US
In 2018, the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA). This paved the way for each state to determine its own sports betting laws. Since then, legal sports betting has taken off in the US.
30 states have already legalized sports betting in some capacity. Revenue from legalized online sports betting is projected to hit $7.62 billion this year, according to Statista.
By 2027, this market is expected to reach $31.09 billion, growing at a compounded annual growth rate (CAGR) of 12.89% over 2023-2027.
Statista estimates that just under 50 million Americans will participate in sports gambling by 2027, roughly 19% of the adult population.
To understand the popularity of sports betting in the US, investors should look no further than the success of the National Football League (NFL). The NFL Championship – the Super Bowl – routinely draws in around 100 million viewers. And, of the 50 most valuable sports franchises in the world, 30 are NFL teams.
Sports betting will likely continue to grow in America, thanks in large part to the popularity of the NFL. As sports betting becomes more mainstream, providers like Elys, with their extensive experience in the industry, appear well positioned to join in the success.
Elys Game Technology U.S. Expansion Plans
Elys Game Technology recently announced plans to expand its footprint in Washington D.C. by adding a third location on H Street. This new location will build on the success of Elys’ other two D.C. locations: Grand Central Sportsbook and the Cloakroom Gentlemen’s Club Over Under Sportsbook Lounge.
Elys plans to use this D.C. base to expand sequentially into the following states:
New Jersey
Louisiana
Kentucky
Colorado
Indiana
Illinois
Michigan
Once it has established a foothold in local bars/restaurants, Elys will have plenty of room to expand its offering outside of just sports betting. This is because it offers a full suite of omnichannel leisure gaming products and services including online casino and slot games, poker, bingo, lottery, and more interactive gambling games.
bingo
Buzz Bingo Supports Stroke Association with Fundraising Activities and Charity Games

This May, during Stroke Awareness Month in the UK, Buzz Bingo is supporting the Stroke Association with a number of fundraising activities and charity games. The leading bingo provider in the UK has also reached its fantastic three-year goal of raising £200,000 for the Stroke Association.
Every day in May, 240 people will shockingly wake up to the life-changing impact of a stroke. The Stroke Association, which is the only charity in the UK providing lifelong support for all stroke survivors and families, and Buzz Bingo, the leading bingo UK provider, are aiming to raise awareness about the impact and help more people find strength through support.
For those wanting to get involved with their love of bingo, players can get involved in Buzz Bingo’s charity game played twice every Thursday in May via Live Bingo.
The games take place each afternoon and evening during Buzz Bingo’s Main Event bingo session. The charity game costs £1 to play and is available on both paper and touchscreens. All stakes less prize money and tax is donated to the Stroke Association, with the estimated £30,000 raised over May surpassing Buzz Bingo’s £200,000 3-year target.
Players can also purchase exclusive white and purple bingo dabbers at Buzz Bingo’s venues with 50p of each sale going to the Stroke Association.
In addition to the charity game, Buzz Bingo and local clubs have been involved in numerous fundraising activities to raise money for this important charity. Buzz Bingo’s community across the UK have picked up their mics for the Sing4Stroke initiative to showcase the connection between group singing and stroke recovery, with many colleagues and customers brushing up on their vocals for a good cause.
Local clubs and employees have also taken part in a vast number of activities to help reach this amazing figure. From head shaves, to marathon running, virtual cycle rides, cake sales, Christmas jumper days, quiz nights and even sky dives – the Buzz Bingo team have done it all in the name of this incredible cause.
The post Buzz Bingo Supports Stroke Association with Fundraising Activities and Charity Games appeared first on European Gaming Industry News.
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ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites
The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.
Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.
The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.
The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.
With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”
For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.
This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.
ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.
The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.
Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.
For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.
Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”
The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.
Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”
The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.
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Grace Media partners with IGP bingo brands in the UK

Grace Media, the leading provider of white-label online gaming solutions, has partnered with Inter Group Partner Holding’s (IGP) bingo brands to deliver operational support across their UK portfolio.
The partnership will see Grace Media provide a range of solutions to IGP’s well-known UK-facing bingo brands, UK Bingo, Chitchat Bingo, Bogof Bingo, and Panda Bingo, the fastest-growing Bingo brand in the industry at the moment.
Grace Media will support the brands across CRM, compliance, payments, fraud protection and more, with a focus on enhancing the player experience and driving sustainable growth.
Lars Söderlund, Business Director and Co-Founder of IGP, said: “Partnering with Grace Media gives us access to a proven operational engine with the expertise to elevate our UK bingo portfolio. Their track record speaks for itself, and we’re looking forward to working closely with the Grace Media team to take these brands to the next level.”
Grace Media Head of Revenue and Partnerships Chris Prentice said: “It’s fantastic to be welcoming IGP to the Grace Media network. We’re all about providing the support operators need to thrive in the UK market, and we’re confident our model will help IGP’s brands unlock new opportunities over the coming months and years.”
In February, Grace Media strengthened its leadership team with four senior appointments, including industry veterans James Goodliffe and Frazer McNaughton, and internal promotions for Chris Prentice and Gary Barber.
The post Grace Media partners with IGP bingo brands in the UK appeared first on European Gaming Industry News.
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