Alberta Gaming

NeoGames’ BtoBet Marks North American Market Entry with PlayAlberta Sportsbook Agreement

Published

2 years ago

August 11, 2023

neogames’-btobet-marks-north-american-market-entry-with-playalberta-sportsbook-agreement

NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary BtoBet, a sports betting provider, has entered into a long-term sportsbook partnership with Alberta Gaming, Liquor & Cannabis (AGLC and PlayAlberta.ca), the only legal online gambling website for the Canadian province of Alberta. This agreement also marks BtoBet’s entry into the North American market.

This partnership follows the agreement that AGLC already has in place with NeoPollard Interactive to build and maintain PlayAlberta’s gambling platform.

Through this agreement BtoBet will assist in the growth and improvement of PlayAlberta’s online sportsbook, providing its fully managed sportsbook solution, ensuring unparalleled online sports betting entertainment for PlayAlberta’s players. PlayAlberta plans to complete its online sportsbook migration to BtoBet’s cutting-edge sportsbook technology during Q3 2023.

BtoBet’s quick integration, compliant technology, and speed-to-market capabilities will enable the partnership to expand rapidly.

Prague Gaming & TECH Summit 2025 (25-26 March)

Tsachi Maimon, President and Head of iGaming at NeoGames said: “We are delighted to enter into this long-term partnership with PlayAlberta, allowing us to enhance and expand their sports betting platform and services. As a proven leader in sportsbook provision, BtoBet is confident that this collaboration with PlayAlberta will provide their players with the optimal betting entertainment they demand – be it a strong offering related to hockey, player props, or same game parlays. We are excited to usher in the next generation of betting experiences through localised betting offers, including offers for the Canadian Football League, the Premier Lacrosse League, and unique special bets for a variety of sports focused on Canadian athletes.”

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

Published

1 week ago

May 21, 2025

GamingAmericas.com

edmonton-elks,-play-alberta-connect-on-new-partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

AGLC

AGLC Expanding Access to Self-exclusion Sign-ups

Published

3 years ago

January 20, 2022

GamingAmericas.com

Alberta Gaming, Liquor & Cannabis (AGLC) is improving access to its Self-Exclusion Program. As of January 10, patrons who wish to enroll or renew their agreements within AGLC’s Self-Exclusion Program can do so through a virtual process instead of the previous requirement of going through an in-venue gaming facility or AGLC office.

AGLC’s Self-Exclusion Program can be an important first step in helping people gain control of their gambling behaviors. Players can exclude themselves from casinos, racing entertainment centers, and PlayAlberta.ca for a period between six months up to three years.

“AGLC is pleased to be one of the few jurisdictions in North America to now be offering virtual sign-ups for our Self-Exclusion Program. Allowing players to sign-up online creates greater access to AGLC’s social responsibility tools and resources while supporting patrons that wish to control their gambling should they need to stay away from physical venues,” Kandice Machado, President and CEO of AGLC, said.

To complete the virtual sign-up process, patrons will need to have a valid, government issued identification, email address, and phone number. The process will continue through virtual meetings with AGLC’s Self-Exclusion administration team members.