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Brazilian market

Pragmatic Play Brings Localized Roulette Table to Brazilian Market

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Pragmatic Play, a leading content provider to the iGaming industry, has launched a localized Roulette table for operators in Brazil.

Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.

As with all of its Roulette tables, it also features interactive game statistics, the ability to save favorite bets and chat with a dealer as well as special bets: Final en Plain, Finales a Cheval, and Full Complete.

Joining a number of region-targeted Roulette tables such as Turkish Roulette, Korean Roulette, Swedish Roulette, and Flemish Roulette in its portfolio, the supplier continues to focus on delivering localized content in its Live Casino offerings.

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The new table serves as a further testament to Pragmatic Play’s dedication to being the leading supplier in the Brazilian market.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Customised region-focused content has proven pivotal to the continued success of our Live Casino portfolio, and we’re delighted to now offer this to Brazilian operators with our latest Roulette table.

“Providing a table in the player’s native tongue will further immerse them into the game and increase the enjoyment of the experience, boosting engagement for our partners.”

Bet7.com

Bet7.com Hires Control F5 to Expand in Brazil

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Bet7.com, a platform full of attractions and with a large sportsbook that now focuses on the Brazilian market, has just hired Control F5 to develop the operation and branding. bet7.com is represented by a big name in the sports world. Former player and presenter Neto is the ambassador of the brand, which offers various promotions and benefits to bettors.

The hiring of Control F5 by bet7.com aims to increase brand recognition in Brazil and both are jointly preparing a strategic plan for the development of the operation and branding, according to the CEO of the bookmaker:

“bet7.com is here to stay. We know that given the lack of regulation in the Brazilian market, in order to succeed, we would have to make twice as much effort. Fortunately, everything is running smoothly and we believe that we are already a respected and reference brand.”

“We managed to gain great credibility in the eyes of the Brazilian player. Although we are a recent brand and have been operating in the country’s market for a short time. The goal is to grow even more and become the number 1 brand in Brazil and throughout Latin America. We are just at the beginning. Many things will happen in the second half of 2023 that will take bet7.com to another level,” added the company’s director.

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According to the CEO, the company chose to work with Control F5 for “always looking for valued partners and the best in the various areas of the iGaming market. In this way, we believe that the Control F5 perfectly fits the profile we are looking for.”

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BetBastet

Pragmatic Play Partners with BetBastet

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Pragmatic Play has further expanded its footprint in the Brazilian market by signing an agreement with experienced operator BetBastet. The deal sees Pragmatic Play continue its expansion plans in Latin America, bringing its Slot, Live Casino, and Virtual Sports content to BetBastet’s customers, delivering a variety of player-favorite titles that are proven to boost engagement.

Recently released Slot titles such as Candy Stars and Sword of Ares, as well as the multi-award-winning Gates of Olympus are included in the deal, alongside a healthy collection of Live Casino titles, including staples like Sweet Bonanza CandyLand and Mega Wheel.

Virtual Sports products such as Force 1, as well as football, horse and greyhound racing can enjoy by BetBastet’s customers, providing engaging 3D renderings of popular sports events.

Victor Arias, VP of Latin American Operations at Pragmatic Play, said: “Brazil continues to exert itself as an extremely promising region for us, and the addition BetBastet to our ever-growing partner network serves as evidence of this. We’re thrilled to be given the opportunity to elevate yet another brand with content from three of our most promising verticals and expect the products to resonate strongly with Brazilian players.”

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BetBastet representative said: “The variety of Pragmatic Play’s multi-product offering places it in a league of its own, and we are so excited to share this new content with our Brazilian players. We expect our engagement metrics and revenues to receive a real boost from this major addition and we couldn’t be happier with the terms of the agreement.”

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Brazilian market

Pragmatic Play Partners with NGX Platform in Brazil

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Pragmatic Play, a leading content provider to the iGaming industry, has signed a deal to integrate its content with NGX platform in the growing Brazilian market.

Continuing Pragmatic Play’s spread across Brazil, Slots, Live Casino and Virtual Sports content will be available to NGX benefiting powerful online casino solution providing player favorite titles.

Slot titles including recent releases Happy Hooves and Striking Hot 5 as well as the multi-award-winning Gates of Olympus will soon be live, with a full complement of Live Casino hits like Sweet Bonanza CandyLand and Mega Wheel. Virtual Sports products such as Fantastic League along with horse and greyhound racing will also be supplied, offering a comprehensive multi-vertical content package.

Brazil continues to be the source of vibrant commercial opportunity for Pragmatic Play and is one of the key territories in its wider Latin American growth strategy.

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“NGX platform offers the prospect of significant new operator and players for us so we’re delighted to see this deal signed. Putting our quality range of products in front of as many players in regulated markets as we can is key to our growth aims and NGX offers us just that,” Victor Arias, VP of Latin American Operations at Pragmatic Play, said.

“The breadth of entertainment that Pragmatic Play’s portfolio provides is second to none, so agreeing this partnership is a major step forward for us. Having a powerful platform requires the right content to complement it and were satisfied that this deal will give us exactly what we need,” NGX representative said.

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