Canada
Getting ready for Ontario! Exclusive Canada interview with Evoplay
As one of the industry’s most innovative gaming studios gets ready for North America, we sat down with Evoplay’s superstar CCO, Vladimir Malakchi to talk through their exciting plans for the continent, and why Ontario can be one of the industry’s most exciting new opportunities for 2022 and beyond.
With Ontario set to be one of 2022’s biggest opportunities in North America – what is Evoplay looking to bring to the table in Canada?
Canada’s gambling industry is currently developing at a faster rate than Europe’s various regulated markets, with player preferences also changing at a rapid rate. We communicate with operators who are already live in the country, and they confirm that Canadians are in search of innovation and engaging forms of entertainment, which aligns with our direction in terms of product development.
It is well known that Canadians are enthusiastic gamblers, with around 75% of all Canadians happy to give casual gaming a try as entertainment. These activities tend to be associated mainly with scratch cards and sports betting, as they tend to deliver the maximum level of anticipation and built excitement around each win. For this reason, roughly 36% of Canada’s gaming demographic prefers scratch cards, while only 22% choose casino entertainment.
This is where our pioneering portfolio comes into play, meeting the interests of a vast selection of Canadian players with our sports-themed titles and instant games. We have already prepared a superb football pack that will undoubtedly hit the spot, while our team has continued to work on eye-catching betting mechanics to fulfil the requirements of even the most seasoned bettors.
Talk us through Evoplay’s take on the Canadian slot scene – how much does it differ to the land-based heritage of the US?
At its root, the land-based scene stands at odds with the majority of markets. Canada’s iGaming industry originated from a rich culture of brick-and-mortar casinos, but its notably high-tech-oriented population has influenced the development of online gaming in the region considerably.
With Canadian players interested in cutting-edge technologies, they are more demanding of high-quality gamification, graphics, and entertainment than the average player. Since Evoplay has always been known for its innovative approach to game design in all types of games, we know where we stand with the audience and are aware of where we need to be to keep them engaged.
How do you see Evoplay’s extensive experience entertaining players in Europe and LatAm adapting to the Canadian market?
We always align with data when entering any new market, following the same protocol with Canada as we would going live in any other region. We are aware of its most common trends, though a deeper insight into players’ preferences will only be possible through partnering with operators that serve the Canadian market. Such insight will allow us to see a clearer picture of how we can adapt our products to make them even more attractive to Canadian audiences.
How fast do you see the Ontario market liberalising itself for players and operators? How can games studios differentiate themselves in what will be a highly competitive market?
With around 40% of the country’s population situated in the city, Ontario is a market with fantastic potential. According to the surveys, its GGR will be approximately $1.25 billion this year, with the tendency to rise to $1.84 billion in 2023 and $2.54 billion in 2026.
Like many other countries, Canada has various restrictions surrounding advertising and responsible gambling which are unlikely to be lifted anytime soon, but it still leaves a lot of capacity for industry development.
The launch of Canada’s iGaming market in April unleashed the floodgates, with many providers flapping to be one of the first to cast the line in this highly advantageous province. However, speaking from experience, less than half of them will have long-term stints in the market. In the meantime, we will continue to deliver state-of-the-art products that resonate strongly with players of all demographics.
Last but not least – vision 2024: what’s Evoplay’s plans for going live in both the US and Canada within the next two years?
Both markets arrive with their list of challenges surrounding legal issues, but we are now at the stage of active dialogue and laying the groundwork, and if one thing is for sure, it is that our products are extremely attractive to players in region.
As game developers go, we are very unique. The vast majority of providers can’t deliver the same level of quality and entertainment as us, and certainly not in the same timeframe that we are able to, which is extremely important for such a demanding demographic of player. I’m sure they’ll be a big part of our plans for many years ahead!
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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