Golden Matrix Group Inc. has entered into a software license and services agreement with a leading sports betting software and trading services provider to market and distribute a white label sportsbook platform for online betting.

Golden Matrix said it will be authorized to sub-license the sportsbook to GMGI’s existing casino operators and other potential licensed operators in regulated markets. Recurring monthly fees received from sub-licensees will be shared between the platform provider and GMGI.

“Obviously, we are thrilled by this opportunity to enter the burgeoning sports betting market with a superior product offering. This state-of-the-art sports platform has already obtained a gaming license in multiple states in the USA. We believe our company’s expansion into sports betting has been widely anticipated and desired by both operators and players; and our participation in this new vertical market will not only boost overall revenues and profits, but also strengthen GMGI’s ability going forward to introduce sports betting in new geographic markets,” Brian Goodman, CEO of Golden Matrix, said.