Mike Cardell
Scientific Games Rolls Out Advanced Self-Service Terminals at Iowa Lottery Retailers

Scientific Games has completed the rollout of PlayCentral Powered by SCiQ self-service terminals at select Iowa Lottery retailers. With more than 79% of U.S. consumers regularly using self-service in stores last year, the global lottery company has advanced the award-winning PlayCentral terminals with its SCiQ retail ecosystem to streamline instant game inventory management and sales reports and provide real-time data analytics to retailers and the Lottery.
PlayCentral Powered by SCiQ is helping enhance Iowa Lottery sales as part of an overall plan to modernize the lottery product category in stores for players and retailers. More than 14,000 PlayCentral terminals are currently deployed in 13 North American jurisdictions, and 8,000+ of those terminals feature SCiQ technology. Additional rollouts are planned domestically and internationally in 2025.
In addition to providing a convenient, engaging in-store experience for players, the advanced self-service terminals simplify retailers’ management of Iowa Lottery products and provide critical data that helps the Lottery serve its players more effectively and meet revenue goals.
“SCiQ is revolutionizing how lottery products are managed at retail by delivering both tactical and strategic analytics. We’ve incorporated all of SCiQ’s benefits within our industry-leading PlayCentral self-service machines. It’s not only a win-win for the entire retail ecosystem, but for the player experience as well. And we commend the Iowa Lottery for its innovative approach to continually modernize with new technology,” Mike Cardell, Senior VP, Americas Systems for Scientific Games, said.
The post Scientific Games Rolls Out Advanced Self-Service Terminals at Iowa Lottery Retailers appeared first on Gaming and Gambling Industry in the Americas.
Industry News
Scientific Games Announces Mike Cardell as Senior Vice President, Americas Systems

Scientific Games announces the appointment of Mike Cardell as the company’s Senior Vice President of Americas Systems. As the industry’s fastest-growing lottery systems supplier globally, Cardell’s appointment is another example of the company’s continued investments in people and products to innovate for its customers.
Mike Cardell.jpgCardell is an accomplished business technology leader with more than 17 years of experience and a proven track record in innovating technology-based products and services, including enterprise and consumer-facing applications, transaction processing platforms, large-scale IT conversions, strategic growth and impactful results.
He will lead all aspects of the company’s Americas lottery system business, driving incremental revenue and expanding product offerings while nurturing existing client relationships to grow lottery profits responsibly. Cardell will also be executing product and business development strategies as well as overseeing central and regional operations, service and contract management.
John Schulz, President, Americas & Global Instant Products, said, “With a keen understanding of developing strategies for sustainable growth, Mike will be instrumental in growing our systems business and ensuring innovation and operational excellence in our existing system operations. His strategic mindset and leadership experience make him a valuable addition to Scientific Games. We are excited to welcome him to our team.”
Before joining Scientific Games, Cardell spent more than 11 years at Fiserv where he most recently served as the global fintech and payments company’s Vice President and General Manager of Next Gen Solutions: Signature and Cloud Solutions. In this role, he managed the modernization of legacy enterprise account processing software solutions and cloud transformation solutions for large financial institutions and financial technology companies. He also spent five years managing business development and marketing for Hewlett-Packard.
Cardell holds a B.A. in Public Relations from Texas Tech University.
Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.
-
Asia3 weeks ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Balkans4 weeks ago
EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated
-
Latest News2 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Balkans4 weeks ago
SYNOT Enters the Bulgarian Market
-
Press Releases3 weeks ago
Discover ELA Games’ New Magical World With Rabbit Winpot Deluxe!
-
Latest News2 weeks ago
That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Brazil4 weeks ago
Playson eyes extended Brazil reach through Cactus Gaming integration
-
Africa3 weeks ago
SOFTSWISS Steps Onto The South African Tech Stage