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SCCG Announces the Launch of SCCG NextGen: Redefining Possibilities in Gaming with Brand Influence and IP

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SCCG Management, a leading global advisory firm in the gaming industry, announced the official launch of SCCG NextGen, marking its expansion into the talent agency sector. Designed to meet the evolving needs of the gaming landscape, SCCG NextGen brings together talent, intellectual property (IP), and strategic brand partnerships to drive growth and innovation across the real money gaming industry.

SCCG NextGen provides a comprehensive suite of services aimed at supporting partner growth. From celebrity-branded games and influencer integration to IP integration and content development, NextGen helps gaming brands navigate an increasingly competitive market. The company specializes in incorporating brand elements into gaming products and developing effective monetization strategies. By focusing on brand optimisation and real money gaming opportunities, SCCG NextGen leverages its understanding of global and local markets to help partners achieve sustainable growth.

Stephen A. Crystal, Founder & CEO of SCCG Management, said: “NextGen represents the next frontier of growth for our partners. By bridging talent and technology, we are providing an unparalleled opportunity for brands to harness the power of celebrity influence, create engaging gaming experiences, and expand their global footprint. This launch solidifies SCCG’s commitment to innovation and leadership in the gaming industry.”

The new talent agency focuses on gamifying intellectual property (IP) and developing monetization opportunities. SCCG works closely with partners to create engaging, interactive content that enhances brand value while driving new revenue streams. Through strategic partnerships, innovative game development, and brand integration, NextGen helps gaming companies build marketing strategies that resonate with players while unlocking new opportunities for growth.

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SCCG NextGen specializes in identifying gaming opportunities that leverage valuable intellectual property (IP) and talent. The agency works with platforms, studios, developers, brands, and operators to integrate both talent and IP into real money and casual gaming experiences, across both retail and online environments. Focusing on sustainable commercial models, SCCG NextGen helps brands and operators create engaging experiences that drive fan engagement and player loyalty, supporting long-term growth. With expertise in bridging the gap between talent and the gaming industry, the agency ensures that each collaboration is strategically aligned and maximizes value.

Latin America

SCCG Becomes Sponsor of SFT Combat

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SCCG Management has become the sponsor of SFT Combat, one of Brazil’s premier MMA promotions. As a long-time client partner, SFT Combat continues to push boundaries in the world of professional fighting, delivering high-quality events that captivate both local and global audiences. The sponsorship reflects a strategic investment in Brazil’s sports and gaming ecosystem, where MMA plays a central role in both cultural identity and entertainment value.

“At SCCG, we recognize the cultural and commercial significance of MMA in Brazil—a country with a deep-rooted history in combat sports and a passionate community of fans, athletes, and operators. Our support of events like this goes beyond sponsorship; it reflects our commitment to fueling the growth of sports and gaming ecosystems across LATAM. By helping bridge new sports concepts with established combat platforms, we continue to create strategic opportunities for innovation,” the Company said.

The post SCCG Becomes Sponsor of SFT Combat appeared first on Gaming and Gambling Industry in the Americas.

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Belize Marriott

SCCG Announces Partnership with Belize Marriott

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SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Belize Marriott, focused on conducting a comprehensive market study to assess potential opportunities in the sports betting and gaming sectors.

While the specifics of the engagement remain confidential, the collaboration will leverage SCCG’s global gaming expertise and deep understanding of regulatory, operational, and market dynamics. This initiative marks another milestone in SCCG’s ongoing work with hospitality leaders, building on their previous partnership with Marriott Puerto Rico.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions. With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and we’re excited to help chart the course.”

The post SCCG Announces Partnership with Belize Marriott appeared first on Gaming and Gambling Industry in the Americas.

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Jim Berger

SCCG Announces Expansion of Strategic Partnership with XTENDGAME

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SCCG Management, a global leader in gaming consultancy, has announced the extension and expansion of its strategic partnership with XTENDGAME, the newly rebranded technology company formerly known as Multilot Corporation. This expanded collaboration underscores SCCG’s commitment to supporting the rollout and scaling of XTENDGAME’s data-first, AI-driven platform technologies across global gaming markets.

The enhanced partnership builds on the joint venture announced earlier this year, leveraging SCCG’s 30+ years of gaming industry experience to drive market entry, client acquisition, and adoption of XTENDGAME’s innovative platform across B2C operators, CRM providers, and regulated gaming environments.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re excited to deepen our collaboration with XTENDGAME at a time when AI and real-time engagement tools are transforming how gaming companies connect with players. XTENDGAME’s platform empowers operators with actionable data and personalized player experiences at scale—capabilities that are no longer optional in today’s highly competitive environment.”

XTENDGAME’s platform brings two core technologies to market:

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• XTENDai – Delivers near real-time behavioral analytics to help operators make faster, data-informed decisions during player registration and gameplay.

• XTENDPLAY – Offers live engagement solutions, such as AI-personalized games, targeted incentives, SnapChance photo sweepstakes, AR-based gamification, and social features like LuckySeatz.

Jim Berger, CEO of XTENDGAME, said: “Our vision is to make gaming smarter and more personal. Expanding our strategic partnership with SCCG allows us to fast-track global growth and ensure operators around the world can tap into our secure, compliant, and highly adaptive platform technologies. Together, we’re building the future of gaming—where insight meets interaction in real time.”

The post SCCG Announces Expansion of Strategic Partnership with XTENDGAME appeared first on Gaming and Gambling Industry in the Americas.

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