SCCG Management
SCCG Announces the Launch of SCCG NextGen: Redefining Possibilities in Gaming with Brand Influence and IP
SCCG Management, a leading global advisory firm in the gaming industry, announced the official launch of SCCG NextGen, marking its expansion into the talent agency sector. Designed to meet the evolving needs of the gaming landscape, SCCG NextGen brings together talent, intellectual property (IP), and strategic brand partnerships to drive growth and innovation across the real money gaming industry.
SCCG NextGen provides a comprehensive suite of services aimed at supporting partner growth. From celebrity-branded games and influencer integration to IP integration and content development, NextGen helps gaming brands navigate an increasingly competitive market. The company specializes in incorporating brand elements into gaming products and developing effective monetization strategies. By focusing on brand optimisation and real money gaming opportunities, SCCG NextGen leverages its understanding of global and local markets to help partners achieve sustainable growth.
Stephen A. Crystal, Founder & CEO of SCCG Management, said: “NextGen represents the next frontier of growth for our partners. By bridging talent and technology, we are providing an unparalleled opportunity for brands to harness the power of celebrity influence, create engaging gaming experiences, and expand their global footprint. This launch solidifies SCCG’s commitment to innovation and leadership in the gaming industry.”
The new talent agency focuses on gamifying intellectual property (IP) and developing monetization opportunities. SCCG works closely with partners to create engaging, interactive content that enhances brand value while driving new revenue streams. Through strategic partnerships, innovative game development, and brand integration, NextGen helps gaming companies build marketing strategies that resonate with players while unlocking new opportunities for growth.
SCCG NextGen specializes in identifying gaming opportunities that leverage valuable intellectual property (IP) and talent. The agency works with platforms, studios, developers, brands, and operators to integrate both talent and IP into real money and casual gaming experiences, across both retail and online environments. Focusing on sustainable commercial models, SCCG NextGen helps brands and operators create engaging experiences that drive fan engagement and player loyalty, supporting long-term growth. With expertise in bridging the gap between talent and the gaming industry, the agency ensures that each collaboration is strategically aligned and maximizes value.
Andrew Panza
SCCG Announces Partnership with FLI Golf

SCCG Management, a global leader in advisory services for the gaming and sports industries, has announced a strategic partnership with FLI Golf, the groundbreaking professional disc golf league redefining the sport for a new generation of fans, athletes, and bettors.
FLI Golf has quickly established itself as the most innovative and dynamic force in disc golf. By transforming traditional gameplay into a high-energy, broadcast-ready format—with structured halves, halftime analysis, and thrilling par-3 courses—the league has created a product that captivates spectators and resonates with modern sports culture. With a global roster of elite talent from the US, Estonia, Finland, and Laos, FLI Golf delivers competitive intensity, record-breaking prize pools, and a clear vision for what disc golf can become on the world stage.
The league currently owns all its teams and boasts the most talented athlete lineup in the sport. With events hosted at premier venues across the country and a rapidly growing fan base, FLI Golf is poised to franchise the league and scale globally. At the heart of its future expansion is a robust database of player statistics—designed not only to drive fan engagement but also to power highly accurate, competitive betting lines that elevate the sport’s betting potential.
To support this next phase of growth, SCCG Management will provide full-spectrum advisory services, including business development, capital raising, and the sourcing of strategic sponsors and brand partnerships across the US. SCCG will also lead efforts to activate sports wagering around the league, facilitating introductions to leading technology providers and sportsbook operators while guiding regulatory readiness.
One of the most exciting elements of this partnership is SCCG’s work to integrate FLI Golf into the Tribal gaming ecosystem. With decades of deep relationships in Tribal markets and across brick-and-mortar casino properties, SCCG will work to bring live FLI Golf experiences to casinos across the US—unlocking a powerful new category of in-person entertainment and sports betting activation.
“We couldn’t be more excited to welcome SCCG as our strategic partner. Their deep expertise in sports and gaming, along with their global network of partners and investors, gives FGL the backing it needs to change the game for professional disc golf and bring a bold new vision to life,” said Andrew Panza, CEO and Tour Director of the FLI Golf League.
“FLI Golf has created something truly special—a disruptive, fan-first league that’s built for the modern sports landscape. We see massive potential in their model, not only as a sport, but as an entertainment platform that aligns perfectly with the future of wagering, data, and tribal casino partnerships. This is just the beginning,” said Stephen Crystal, Founder and CEO of SCCG Management.
The post SCCG Announces Partnership with FLI Golf appeared first on Gaming and Gambling Industry in the Americas.
AWARE Inc
SCCG Expands Partnership with AWARE

SCCG Management has announced an expanded partnership with AWARE Inc., a global leader in biometric verification software. Under this new agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry.
AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud, and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.
Stephen Crystal, Founder & CEO of SCCG Management, said: “This partnership allows us to give gaming operators access to the most advanced identity technology available. AWARE’s biometrics are not only powerful and compliant—they’re designed for real-world implementation across global gaming platforms. It’s a game-changer for operators focused on long-term success.”
AWARE’s technology supports a range of mission-critical functions including age and ID verification, multi-factor authentication, and ongoing fraud prevention. Operators can deploy these tools to streamline KYC processes while maintaining rigorous regulatory standards across jurisdictions.
In addition to biometric verification, AWARE’s full suite includes complementary solutions such as document authentication and geolocation—further strengthening the integrity of gaming platforms operating in a diverse and evolving compliance landscape.
Through this preferred reseller agreement, SCCG will work closely with operators to implement AWARE’s tools across sports betting, iGaming, social casino, sweepstakes, tribal, and regulated gaming markets—bridging technology and compliance with a player-first approach.
The post SCCG Expands Partnership with AWARE appeared first on Gaming and Gambling Industry in the Americas.
Latin America
SCCG Becomes Sponsor of SFT Combat

SCCG Management has become the sponsor of SFT Combat, one of Brazil’s premier MMA promotions. As a long-time client partner, SFT Combat continues to push boundaries in the world of professional fighting, delivering high-quality events that captivate both local and global audiences. The sponsorship reflects a strategic investment in Brazil’s sports and gaming ecosystem, where MMA plays a central role in both cultural identity and entertainment value.
“At SCCG, we recognize the cultural and commercial significance of MMA in Brazil—a country with a deep-rooted history in combat sports and a passionate community of fans, athletes, and operators. Our support of events like this goes beyond sponsorship; it reflects our commitment to fueling the growth of sports and gaming ecosystems across LATAM. By helping bridge new sports concepts with established combat platforms, we continue to create strategic opportunities for innovation,” the Company said.
The post SCCG Becomes Sponsor of SFT Combat appeared first on Gaming and Gambling Industry in the Americas.
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