It was a strong year

The Nordic gaming company Paf performed well in 2024, despite a slight decline in earnings. Paf’s open customer segment demonstrates that it is possible to be a sustainable entertainment company with decisive loss limits to prevent excessive gambling.

The Paf Group’s turnover increased from €177.1 million to €183.0 million in 2024, a rise of 3%. However, earnings decreased from €55.1 million to €54.3 million.

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“We had a strong 2024, and we can be really pleased with the year. The trend of increased gambling taxes is bringing down earnings, but this was something we were prepared for,” said Christer Fahlstedt, CEO.

Paf’s profit decreased by 1%, primarily due to increased gaming taxes. Paf paid €11.8 million more in taxes in 2024 than in 2023. In particular, the lottery tax increased in Finland from 5% to 12%, and in Sweden from 18% to 22%.

“Paf is well equipped to handle tax increases thanks to our customer base, which generates long-term income from a large number of players who play for smaller amounts. Taxes on gaming companies are necessary, so that other gaming companies also can contribute back to society,” says Christer Fahlstedt.

21.5 million euros in Paf funds

The annual distribution of Paf funds will be €21.5 million. These funds are used for the benefit of society, including social activities, culture, youth work, sports, environmental activities, and more.

“The level of Paf funds that can be maintained year after year, combined with the voluntary measures taken in relation to responsible gaming towards customers, is impressive. There is no other company in the industry that is currently achieving anything similar,” says Jan-Mikael von Schantz, Chairman of the Paf Board.

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Entertainment on sustainable terms

In 2024, Paf lowered the loss limit for young customers aged 20–24. Then, in March 2025, the loss limit for young customers was reduced again, and at the same time, the general loss limit for all age groups was lowered to €16,000.

“We want to be a sustainable entertainment company, and our results show that it is possible to achieve strong results without compromising on responsible gaming. I am genuinely surprised and a little disappointed that our state-owned counterpart Veikkaus in Finland has chosen to raise its loss limit this spring. But we are going our own way and they are going in a different direction,” says Christer Fahlstedt.

Open customer segments 2017–2024

The table below shows the development of gaming in different customer segments from 2017 to 2024. The red segment has been at zero in recent years, as Paf’s loss limits have prevented larger losses. The white segment shows the percentage of winning players who ended the year in profit.

“We are increasing revenue from the green segment by 12.3%, which benefits our development towards more sustainable revenue. We would like to see more operators be as open and transparent with their numbers as we are,” says Christer Fahlstedt.

All the numbers in Paf’s customer segments have been reviewed by auditors as part of the financial statement audit.

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Read Paf’s full Annual Report for 2024 on aboutpaf.com/corporate/annual-reports.