Scandinavia
Svenska Spel Strengthens Management Team

Svenska Spel has announced changes to its group management.
Current IT director Mikael Franzén will become head of the new group function Gaming responsibility & data-driven transformation. The new Head of IT will be Lovisa Ekman, who most recently came from the role of Head of Corporate IT at Svenska Spel. They will take up their new positions in group management on April 1.
Since autumn, Svenska Spel has been carrying out work to future-proof the group. This takes place through a review of organisation, working methods and costs to create room for growth. Svenska Spel has now decided on a new organisation which applies from April 1 and which includes, among other things, a new group function.
It also means two changes in the group management, which aim to strengthen Svenska Spel’s leading position in gambling responsibility, increase the ability to make data-driven decisions throughout the group and continued investments in IT and Tech.
Head of the new group function Gaming responsibility & data-driven transformation will be Mikael Franzén, who has been IT director at Svenska Spel since 2019. The new Head of IT will be Lovisa Ekman, who has worked at Svenska Spel since 2018, most recently as head of Corporate IT.
“I am very happy to welcome Mikael Franzén and Lovisa Ekman in their new roles. They are responsible for important areas in our work to ensure that Svenska Spel enters the future as a continued strong and competitive group. Mikael and Lovisa are also experienced leaders who are appreciated by both employees and group management,” Erik Strand, president and CEO of Svenska Spel, said.
The post Svenska Spel Strengthens Management Team appeared first on European Gaming Industry News.
partnerships
Kimi Räikkönen and Paf will begin Partnership

Paf, the Åland-based gaming company and pioneer in responsible gaming, has signed a multi-year partnership with Formula 1 World Champion Kimi Räikkönen.
The agreement is conditional upon Paf obtaining a license in Finland and will take effect once Finland’s gambling market is opened to competition and the current system transitions to a licensing model. At present, the authorities goal is to implement the licensing system at the beginning of 2027.
Thomas Näsman, Manager, Paf: “We’re proud to welcome Kimi to the Paf team. He’s a true Finnish icon, and we value his honesty and no-nonsense approach, qualities that align perfectly with our brand. At Paf, we have bold ambitions to be the most responsible gaming company in the world while continuing to generate funds for the public good. As Finland moves into a licensed market, we’re excited to have Kimi with us on this journey.”
Kimi Räikkönen said: ”To be honest, we were contacted by a few gaming companies that did not arouse our interest, but Paf’s contact did. Paf’s history, openness, responsibility and Finnishness were the most important factors for me, not forgetting the directness, determination and fast working method of the people with whom the agreement was quickly concluded. As new opportunities are opening up for Paf in mainland Finland as well, I hope that our cooperation will be beneficial for Paf.”
Paf – For the benefit of society, Since 1966
Founded by charities in 1966 on the Åland Islands, Paf was built with a clear mission: to generate funds for the benefit of society. Today, Paf continues to lead by example, combining world-class gaming experiences with a bold commitment to social responsibility and transparency. As pioneers in responsible gaming, Paf were the first international gaming company to set annual loss limits for all players in 2018 — We believe great entertainment should be delivered responsibly and sustainably.
Paf stands for no-nonsense honesty, doing what’s right, and setting the standard in everything we do. We’re not here to follow the industry — we’re here to change it.
The post Kimi Räikkönen and Paf will begin Partnership appeared first on European Gaming Industry News.
partnerships
ELA Games Expands Its Presence in Denmark With Casino House Partnership

ELA Games, an innovative iGaming software developer, has signed a strategic partnership with Casino House to increase its presence in the Danish market.
Casino House is a Danish casino operation based in Copenhagen. It has 33 retail shops in the capital city and a comprehensive online platform. The website hosts thousands of slots, casino games, and live casino services for a premium gaming experience.
ELA Games’ partnership with the Danish brand demonstrates the studio’s growing influence in the region as it seeks to become a leading and recognisable presence in Denmark. As part of this collaboration, Casino House will host trademark ELA Games content, such as Cash of Gods, It’s Shark Time, and Lucky Dwarfs on its platform.
Marharyta Yerina, ELA Games’ Managing Director, commented, “This partnership with Casino House is an exciting prospect, as the ELA Games team has made a concerted effort to expand in the Danish region. Having our games on the Casino House platform can increase our presence and reach new audiences. We look forward to working with the company and growing together.”
Thomas Vandsted, Casino House, added, “We are always looking for new innovative game providers to strengthen our offering. Had a good talk with David and felt that ELA Games wanted to show their presence in Denmark with a strong product. We look forward to the cooperation.”
The post ELA Games Expands Its Presence in Denmark With Casino House Partnership appeared first on European Gaming Industry News.
partnerships
Thunderkick partners with Veikkaus for Finnish market entry

Latest agreement enhances provider’s presence in the Nordic region
Independent slots studio Thunderkick has launched its content in Finland through a deal with state-owned gambling company, Veikkaus.
The partnership – facilitated by leading aggregator EveryMatrix – will bolster the Swedish studio’s standing in Europe as it continues to deliver first-class gaming experiences to players worldwide.
The collaboration will see a range of Thunderkick’s most popular titles made available to Finnish players for the first time, including Esqueleto Explosivo 2, Hot Potato, and Midas Golden Touch.
Following the granting of its updated Danish B2B licence in December 2024, the Finnish market entry further consolidates Thunderkick’s position as a leading supplier of entertaining content in Europe.
Thunderkick has outlined its drive to reinforce its presence on its home continent in 2025, highlighted by a catalogue of new commercial deals in Italy and the Netherlands.
Svante Sahlström, CCO at Thunderkick, said: “Europe remains an integral part of our growth strategy as we continue to develop our global footprint.
“Finland has been a long-standing target, and by partnering with the renowned operator Veikkaus, we can tap into the potential of an entirely new audience. We look forward to debuting our portfolio in the jurisdiction and have no doubt our content will be a success.”
The post Thunderkick partners with Veikkaus for Finnish market entry appeared first on European Gaming Industry News.
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