Scandinavia
Norsk Tipping and Norsk Rikstoto Cut Marketing Spend
Norsk Tipping and Norsk Rikstoto have reported that they have completed a reduction in their marketing spend that was ordered by Norway’s gambling regulator. Lottstift had ordered the two state-controlled monopoly operators to reduce their spending in August last year.
Lottstift ordered Norsk Tipping to reduce advertising spend by 20% or NOK45m (€3.8m). The horse racing betting operator Norsk Rikstoto was ordered to cut spending by 5%, or NOK3.4m. The regulator said that spending could be reduced because unlicensed gambling operators had been banned from advertising on television, reducing the competition from offshore gambling.
Atle Hamar, director of Lottstift, said: “According to Norwegian law, gambling can only be marketed as far as is necessary to inform about the gambling offer and lead society’s desire to gamble to responsible and safe gambling. The Norwegian Lottery Authority is satisfied that both gambling providers have completed the process of reducing marketing pressure. Advertising and marketing for gambling is harmful for those who have problems with gambling.”
partnerships
Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence
Octoplay continues its rapid European expansion by partnering with Danske Spil, Denmark’s state-owned gambling operator. This strategic partnership brings Octoplay’s entire premium portfolio to another major Danish operator, significantly expanding the company’s footprint in the country and further strengthening its position across the Nordic region.
This partnership with Danske Spil reinforces Octoplay’s growing reputation in Europe’s regulated markets, as tier-one operators continue to seek out the company’s premium content with its proven performance metrics.
The collaboration follows recent notable launches with state-owned Svenska Spel in Sweden, Dutch market leader JACKS.NL, and Rank Group in the UK. It also adds another key Nordic market leader into Octoplay’s expanding list of partnerships.
Ralitsa Georgieva, Director of Business Development at Octoplay, states: “Partnering with Danske Spil, Denmark’s most established and trusted gaming brand, represents a significant milestone in our European expansion. This aligns perfectly with our approach of securing direct partnerships with leading operators in each market we enter. With their deep roots and nationwide recognition, Danske Spil provides an exceptional platform to showcase our premium content to Danish players.”
Simon Hoffmann Riis, Senior Games & Analytics Manager at Danske Spil, comments: “We are delighted to welcome Octoplay as a trusted partner whose premium portfolio has consistently proven itself across European markets. Their data-driven approach to creating quality content aligns perfectly with our commitment to offering Danish players the most engaging and responsible entertainment experience possible.”
With active licenses in 10 regulated markets across Europe, the integration adds to Octoplay’s impressive commercial growth, which saw the company complete an average of five integrations per month throughout 2024 and agree commercial deals with over 80 operators. This European expansion runs parallel to the company’s North American growth, where Octoplay recently secured provisional licenses in Michigan and New Jersey, building on its approach of rapid market entry, strategic partnerships with market leaders, and consistent game innovation.
The post Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence appeared first on European Gaming Industry News.
It was a strong year
The Nordic gaming company Paf performed well in 2024, despite a slight decline in earnings. Paf’s open customer segment demonstrates that it is possible to be a sustainable entertainment company with decisive loss limits to prevent excessive gambling.
The Paf Group’s turnover increased from €177.1 million to €183.0 million in 2024, a rise of 3%. However, earnings decreased from €55.1 million to €54.3 million.
“We had a strong 2024, and we can be really pleased with the year. The trend of increased gambling taxes is bringing down earnings, but this was something we were prepared for,” said Christer Fahlstedt, CEO.
Paf’s profit decreased by 1%, primarily due to increased gaming taxes. Paf paid €11.8 million more in taxes in 2024 than in 2023. In particular, the lottery tax increased in Finland from 5% to 12%, and in Sweden from 18% to 22%.
“Paf is well equipped to handle tax increases thanks to our customer base, which generates long-term income from a large number of players who play for smaller amounts. Taxes on gaming companies are necessary, so that other gaming companies also can contribute back to society,” says Christer Fahlstedt.
21.5 million euros in Paf funds
The annual distribution of Paf funds will be €21.5 million. These funds are used for the benefit of society, including social activities, culture, youth work, sports, environmental activities, and more.
“The level of Paf funds that can be maintained year after year, combined with the voluntary measures taken in relation to responsible gaming towards customers, is impressive. There is no other company in the industry that is currently achieving anything similar,” says Jan-Mikael von Schantz, Chairman of the Paf Board.
Entertainment on sustainable terms
In 2024, Paf lowered the loss limit for young customers aged 20–24. Then, in March 2025, the loss limit for young customers was reduced again, and at the same time, the general loss limit for all age groups was lowered to €16,000.
“We want to be a sustainable entertainment company, and our results show that it is possible to achieve strong results without compromising on responsible gaming. I am genuinely surprised and a little disappointed that our state-owned counterpart Veikkaus in Finland has chosen to raise its loss limit this spring. But we are going our own way and they are going in a different direction,” says Christer Fahlstedt.
Open customer segments 2017–2024
The table below shows the development of gaming in different customer segments from 2017 to 2024. The red segment has been at zero in recent years, as Paf’s loss limits have prevented larger losses. The white segment shows the percentage of winning players who ended the year in profit.
“We are increasing revenue from the green segment by 12.3%, which benefits our development towards more sustainable revenue. We would like to see more operators be as open and transparent with their numbers as we are,” says Christer Fahlstedt.
All the numbers in Paf’s customer segments have been reviewed by auditors as part of the financial statement audit.
Read Paf’s full Annual Report for 2024 on aboutpaf.com/corporate/annual-reports.
The post Paf’s results for 2024 appeared first on European Gaming Industry News.
A streamer has accepted a fine of DKK 10,000 for using Twitch to distribute games to game providers without a license to offer games in Denmark.
Twitch is a platform where users share live content, such as gaming, unboxing and gambling.
The streamer has in several cases advertised game providers without a Danish license through his Twitch channels.
The Danish Gambling Authority discovered the violation in 2023 and reported the streamer to the police.
The police have assessed that the streamer has violated the law, and the streamer has been fined DKK 10,000, which was the amount recommended by the Danish Gambling Authority.
This is the second time that the Danish Gambling Authority has reported a streamer for distributing illegal games and has been successful in the case.
Source: spillemyndigheden.dk
The post Spillemyndigheden: Streamer fined DKK 10,000 for illegally distributing games appeared first on European Gaming Industry News.
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