partnerships
Playtech Partners with Rush Street Interactive
Playtech announced its games supplier partnership with Rush Street Interactive, one of North America’s top five largest online casinos and sports betting operators.
This strategic collaboration has proven successful with the launch of a variety of slots and live dealer games, on RSI platforms across New Jersey, Michigan, Pennsylvania, Ontario, and Mexico under the multi-state agreement, underscoring the strong demand and performance of Playtech’s products in these markets.
As part of this partnership, Playtech is now offering a variety of table games, slots and game shows streamed from Playtech’s state-of-the-art Live studios in New Jersey, Michigan, and Pennsylvania, via BetRivers platform.
Richard Schwartz, CEO at RSI, said: “We are very pleased to be announcing this exciting game supplier relationship with Playtech. At RSI, we are proud to deliver innovative industry leading online entertainment experiences to our players. The addition of this casino content from Playtech will further our efforts to become a leading online operator across the Americas.”
Shimon Akad, COO at Playtech, said: “The launch of Playtech’s game content partnership with RSI is a great moment as we build our presence across North America with new content. Our ability to collaborate and distribute content to RSI, an industry-leading operator, is essential to Playtech’s success. Our partnership with RSI, one of the most respected casino operators across the Americas, is going from strength to strength, and we’re delighted to be working alongside their team to bring our market-leading content to BetRivers players in North America.”
INTRALOT S.A. is pleased to announce that its U.S. subsidiary INTRALOT, Inc. has extended its gaming systems contract with the New Hampshire Lottery Commission for an additional seven years, ensuring continued cutting-edge technology and high-quality services support through September 2033.
This extension marks the continuation of a win-win partnership between INTRALOT and New Hampshire Lottery that began in 2010 and the first deployment of INTRALOT’s cutting-edge LotosX Omni gaming platform in the US. The platform will be deployed on Cloud infrastructure, ensuring New Hampshire’s lottery benefits from enhanced resilience, scalability, and top-tier security. As part of the agreement, New Hampshire’s lottery technology infrastructure will be upgraded with new INTRALOT terminals, the award-winning PhotonX (1700 units), as well as Gamestation self-service terminals and Dream Touch Flex vending machines (900 total).
“For more than 15 years, INTRALOT has been a critical partner of the New Hampshire Lottery, providing innovative solutions supporting our record growth,” said Charlie McIntyre, Executive Director, New Hampshire Lottery. “As part of this renewed partnership with INTRALOT, we are looking forward to offering our retail network new lottery terminals, and we are pleased to be offering our players two new self-service machines, including the touch screen Dream Touch Flex vending machines. Our mission in New Hampshire is to maximize net profit, all of which is earmarked for public education. Since 1964, we have raised nearly $3 billion for the students, teachers and schools in our state. We look forward to continuing our relationship with INTRALOT, whose advanced technology will assist in responsibly increasing both sales and our contributions to education.”
“We are delighted to be rolling out our LotosX technology with our second NASPL lottery”, said Richard Bateson, CEO of INTRALOT, Inc. “In New Hampshire we have a great partner, and we are a vendor to one of the most successful lotteries in the US. We look forward to working with Executive Director McIntyre and his team to support the next chapter of the New Hampshire Lottery Commission’s success”.
INTRALOT’s LotosX Omni platform integrates the most advanced technologies and operational features in the gaming industry and is already installed and operating at the British Columbia Lottery Corporation (BCLC) in Canada and in other countries such as Greece, the Netherlands, Germany, and Taiwan.
The post INTRALOT extends contract with New Hampshire Lottery through 2033 appeared first on Gaming and Gambling Industry in the Americas.
Booming Games is proud to announce the full launch of its game portfolio on BetCity, one of the Netherlands’ top online casinos.
With this new partnership, Dutch players now have access to Booming Games’ premium titles, including The Wild Wings of Phoenix, Cash Pig, TNT Bonanza, and Gold Gold Gold, all available directly on BetCity.nl.
This collaboration represents a strategic move for both companies. For Booming Games, it means greater exposure in a key regulated market, while BetCity continues to expand its content library with high-quality, engaging slot experiences.
“We’re excited to officially go live with our portfolio on BetCity,” said Simona Lanzoni, Commercial Director at Booming Games. “This launch is the result of great collaboration and marks an important step in our growth strategy for the Dutch market. We are confident that Dutch players will respond positively to our diverse and engaging titles.”
The post Booming Games Goes Live on BetCity.nl, Strengthening Presence in the Netherlands appeared first on European Gaming Industry News.
Ivan Montik Founder of SOFTSWISS
SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America
SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.
This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISS’ positioning across Latin America and beyond based on shared values of partnership and cultural connection.
Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.
Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISS’ growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the company’s response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access – a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.
In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the company’s global team.
“Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does,” says Ivan Montik, Founder of SOFTSWISS. “Over time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region.”
“I’m proud to continue this journey with SOFTSWISS,” says Rubens Barrichello. “Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities. I look forward to helping take this partnership even further.”
As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in São Paulo – one of the most important iGaming events in the region.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America appeared first on Gaming and Gambling Industry in the Americas.
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