Press Box PR named PR Agency of the Year at the European iGaming Awards 2026

Press Box PR has been named PR Agency of the Year at the 2026 European iGaming Awards, marking the first major industry honour in the agency’s history

Held during the prestigious ICE event in Barcelona, this industry honour reflects the company’s growth and reputation in the betting and gaming sector.

With offices in London and Manchester, Press Box PR is a digital and traditional PR agency specialising in earning coverage in iGaming, sports, consumer, finance, hospitality and catering – as well as helping brands appear in AI citations and LLM recommendations. In 2025, the agency celebrated a milestone, surpassing £5m in revenue and growing the team to more than 50.

Sarah Williams, B2B Account Manager at Press Box, said: “The best part of being a PR is bigging up our clients – telling their stories and shouting about their achievements. But as an agency, we often forget to celebrate our own achievements. When I started telling Press Box PR’s ‘story’ two years ago, hearing from the team about their wins big and small, I was so impressed with the authenticity and integrity of each Press Box PR employee.

“From there, it was really easy to write an entry detailing why our team deserves to win a ‘PR Agency of the Year’ award! My colleagues are incredibly fun, hard-working people and it was such a pleasure to tell their story in such a compelling way.”

Alex Donohue, managing director and founder of Press Box PR, said: “This award is credit to the entire Press Box PR team. The work we do is always collaborative, and it is the consistency, care and creativity across the business that helps us deliver meaningful results for our clients time and time again.

“We are incredibly proud to see that effort recognised by the industry, especially in a sector as competitive and fast-moving as iGaming. It is a brilliant moment for the agency and a reflection of the standards our team sets every day.”

January has been a busy month for the leading PR for AI and LLM agency with the appointment of former Playtech chief commercial officer, John Pettit, who has been appointed executive chairman. Pettit will work closely with the senior leadership team to guide strategic direction, support client growth in regulated industries such as finance/fintech, technology and of course, iGaming.

The company also has a number of new campaigns for clients in progress for the Six Nations Championship, Cheltenham Festival and the FIFA World Cup 2026.