Parimatch kicks off World Cup year with enhanced presence in Barcelona

Parimatch will kick off 2026 with two major industry conferences as the global entertainment brand expands its offering in new and existing markets, develops exciting sports sponsorships, and works with partners to prepare for this year’s World Cup finals.

The brand’s presence at ICE Barcelona and iGB Affiliate Barcelona in January will feature enhanced participation across the business, including sales, affiliate relations, BD & partnerships, talent acquisition, payments, brand & marketing, compliance, and the C-suite and executive team.

The brand’s booth at iGB Affiliate will feature an art gallery vibe, with a custom Parimatch World Cup art trophy as a centrepiece.

The booth will feature discussions around preparations for the World Cup, covering effective ways to work with Parimatch during the tournament and updates on offers and exclusive partner conditions.

As usual, Parimatch will be offering the accustomed range of activities and giveaways such as VIP tickets to matches of top football clubs sponsored by Parimatch, including Manchester United and Leeds United, as well as tech goodies such as iPhones, a MacBook, AirPod Max earbuds, and more.

This is a defining year for Parimatch. The company is kicking things into high gear with a powerhouse presence at two major Barcelona conferences, setting a relentless pace for the months ahead. ​​By injecting high energy into every move, the company is scaling rapidly, redefining industry success, and having a blast doing it.

Visit us at:

ICE Barcelona: Fira Barcelona Gran Via, Jan. 19-21, stand 1C51

iGB Afíliate Barcelona: Fira Barcelona Gran Via, Jan. 20-21, stand 81-K80