BlueBottle Launches League Broadcast: Streamlined Live Production for Esports Creators and Stakeholders

BlueBottle today announced the official B2C release of “League Broadcast”, delivered through a Software-as-a-Service (SaaS) subscription platform. This launch makes BlueBottle’s professional esports broadcast technology directly accessible to leagues, organizers, and individual creators worldwide.

The release introduces a transparent subscription model with clearly defined tiers and feature sets, designed to scale from grassroots productions to professional league broadcasts.

A Major Milestone for League Broadcast

This release marks a significant evolution of League Broadcast, transitioning the product from selective and partner-based deployments — alongside the previously available beta version — into a fully public B2C subscription model.

Supported in part by funding from Creative Europe Media, the European Union’s program for innovation in the creative industries, BlueBottle has expanded the platform’s stability, usability, and support infrastructure to meet the needs of a broader market. The new subscription tiers provide clear entry points for new users while enabling advanced production capabilities for established broadcast operations.

Subscription Tiers Overview

The Free, Basic, and Pro tiers of League Broadcast are designed to support organizations at every stage of growth:

• Free Tier

  • Core broadcast overlays

  • Essential team, player, and game data

  • Accessible entry point for creators and grassroots productions

• Basic Tier

  • Commercial usage

  • Customizable pre-game elements

  • Professional draft and statistics features

  • Ideal for smaller leagues and events

• Pro Tier (to be released at a later date)

  • Advanced analytics

  • Event-driven overlays

  • Automation and professional production tools

  • Designed for established leagues and regular live operations

At the time of release, only the Free and Basic tiers are available, with the Pro tier and its features planned for a future release.

For detailed feature lists and updates, visit: www.bluebottle.gg

Executive Commentary

“This launch represents more than a new pricing model — it’s the moment League Broadcast becomes accessible to the wider esports community,” said Lars Eble, CTO at BlueBottle.

“With the support of Creative Europe Media, we were able to invest in long-term product quality, faster development cycles, and improved support, ensuring that our B2C customers receive the same level of reliability previously reserved for large partners.”

What’s Next

With League Broadcast now publicly available, BlueBottle will continue to enhance the platform with:

• Regular feature updates

• Deeper automation

• Improved analytics across all subscription tiers

Customers can instantly subscribe, onboard, and integrate the software into their existing workflows, with tier-dependent access to documentation, customer support, and advanced functionality.

Long-Term Vision

As part of its long-term vision, BlueBottle remains committed to strengthening Europe’s esports and digital media ecosystem by making high-quality broadcast tools accessible to creators and organizations of all sizes.