CreedRoomz disrupts the Casino-to-Sports cross-sell with Kickoff Roulette, a fully customizable sports-show themed multiplier roulette

CreedRoomz, a leading live casino provider, launched Kickoff Roulette, an innovative live game merging the thrill of a multiplier roulette with the electrifying world of sports betting.

Kickoff Roulette redefines what the ultimate tool for player engagement and development is like. Highly recognizable sports-show themes and intuitive multiplier roulette mechanics make it the perfect game to introduce Sports Betting players into the world of Live Casino.

The game is built using a cutting-edge Chroma Key studio, which means the whole studio is immediately customizable to operator’s brand, making it a player’s favourite from the day-1. As the sports preferences change market by market, so does the Kickoff Roulette – themes featuring football and cricket are already live, and more is underway.

The players are already speaking with action – in the first days after the release across 1,000+ Creedroomz’s partners the game is receiving unmatched interest from casino players and generates higher player engagement than classic multiplier roulettes. Immersive sports-show ambience, bespoke and sophisticated branded studios, 700x multipliers together make a game no player can miss.

“Kickoff Roulette is more than just a new game; it’s a strategic tool for operators, especially those running sports betting businesses,” said Sargis Poghosyan, CPO of Creedroomz. “By combining the familiar and popular roulette with a dynamic sports theme, plus offering full customization, we are delivering a really unique live casino experience. This innovation gives our partners a real edge on today’s competitive market.”

Kickoff Roulette is available for immediate integration for all Creedroomz partners.