UFC flyweight champion to promote the world’s number one crash game to his fans in Brazil and beyond

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SPRIBE, the studio behind Aviator, the number one crash game in the world, has signed UFC fighter and current flyweight champion, Alexandre “Cannibal” Pantoja, as its latest brand ambassador.

Pantoja is one of the most successful flyweight fighters in UFC history with the most wins, finishes and submissions in the division. The Brazilian fighter is known for his explosive style and controlled aggression, making him one of the most celebrated athletes in the UFC.

As an Aviator brand ambassador, Pantoja will promote the game to his fans in Brazil and beyond by taking part in a number of high-profile campaigns over the coming 12 months.

The deal with Pantoja forms part of SPRIBE’s wider marketing partnership with UFC, which sees Aviator branding appear inside the famous Octagon® on Fight Night and PPV Events. It also includes a brand ambassador fund for collaborations such as this.

Pantoja joins a growing roster of UFC superstars who are promoting Aviator to their fans, including the likes of Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Johnny Walker and Merab Dvalishvili.

Since entering into its multi-year partnership with UFC, Aviator has seen its monthly active players increase from 10 million to 60 million, with those players placing more than 400,000 bets per minute across 5,000+ online casino and sportsbook brands.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Alexandre Pantoja is considered one of the greatest flyweight fighters in UFC history, so to have him promoting Aviator to his fans is a major coup for us. 

“Aviator is quickly becoming one of the most popular casino games in Brazil, a place where Alexandre is considered something of a hero. This makes the partnership hugely powerful for the Brazilian market. 

“But his fanbase is truly global, and we are excited to be making more people aware of the thrill ride Aviator provides via some great campaigns we have planned with Alexandre.” 

Alexandre “Cannibal” Pantoja, UFC Flyweight Champion and Aviator brand ambassador, added: “Aviator is all about high risk and high reward, and provides a thrilling experience from the moment you strap in and take flight.

“It really is a white-knuckle ride, and I’m excited about making my fans aware of Aviator and why it’s the number one crash game in the world.” 

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