Land Colourful Cluster Wins in BGaming’s Merge Up™ 2

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Rapidly expanding content provider delivers data-driven sequel to improve on popular hit

Popular iGaming content provider BGaming is proud to announce the release of Merge Up 2, the long-awaited sequel to the hugely popular cluster-pay title, Merge Up. The new release elevates the original’s gameplay mechanics and design, using data-driven insights and research to give players exactly what they want.

The company has collaborated with Strmlytics, which provided factual streaming data and direct feedback from the streaming community playing Merge Up. These insights have enabled BGaming to enhance gameplay without losing the charm and appeal of the original title.

This data-first approach has resulted in a visually modernised and polished slot experience. Merge Up 2 features an eye-pleasing pastel theme, with simplified visuals and mechanics that are now even easier for players to read.

Gameplay has seen the most significant enhancements. Cell Multipliers are now a central part of the base game, while consecutive clusters can trigger the all-new Bomb symbols, an idea inspired by a more rewarding experience compared to the original title.

Bonus features have also been made more accessible. The Free Spins bonus is triggered with three Scatters, as opposed to four, while three Bonus Buy options now offer different entry levels for players with a brand new bonus with maximum potential.

Merge Up 2 also boasts an explosive math model, offering a 10,000x maximum win and an impressive 98% RTP, enhancing the overall entertainment experience.

Yana Drabianok, Game Designer at BGaming, said, “We aimed to keep the merging mechanic as dynamic as before and make it even more engaging, but in the end, we knew the game must also have a heart. Merge Up 2 is more than a set of soulless features – it’s a game made with love for detail. We want the feeling of it to be precisely that of a game with a soul: with a smooth flow, understandable rhythm, instant readability, and pleasant “micro-rewards” at every step.

Sebastian Khalighy, CEO at Strmlytics, said, “We are delighted to work alongside BGaming again, and we are excited to see how players react to Merge Up 2. Our data, expertise and research identified key areas improvements of the original gaming experience focusing on improving the overall player experience, and we believe the final product addresses all of them, both for the fans of the original and also new players.

Data-driven insights and player research are going to play a key role in gaming development in the coming years, and titles like Merge Up 2 are an excellent example of what they are capable of helping to produce.”

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