Altenar partners with Onerush for Swedish sportsbook launch

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Altenar has extended its longstanding partnership with Nordplay Group to support the launch of the Onerush brand in Sweden with its award-winning sportsbook technology.

Nordplay Group’s legal entity Buccone Trading Limited recently acquired a licence to operate in Sweden and has quickly gone live with Onerush, powered by Altenar’s sportsbook module. Through Altenar’s fully-managed sportsbook solution, including a vast number of customisable features, 24/7 customer support and advanced reporting tools, the operator is now in a strong position to succeed in the market from launch.

The deal is an extension of an existing partnership which has seen Altenar’s sportsbook being used to great success by the Frank & Fred and Jubla brands in Sweden.

The agreement demonstrates Altenar’s strength as a long-term partner with expertise to help new entrants localise and stay a step ahead when attracting new audiences.

Sam Hill, Sales Director at Altenar, said: “We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands.

“Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers.”

Nicolas Lund, COO at Nordplay Group, said: “In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden.

“We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”

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