payabl. Partners with Lithuania’s Legendary Basketball Club Zalgiris

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payabl., a leading European financial technology provider offering payments and business accounts, has partnered with Zalgiris Kaunas and Zalgirio Arena for the 2025–2026 season, marking a new chapter of support for Lithuania’s national sport.

For payabl., the sponsorship is about more than brand presence – it is a commitment to investing in the local community and supporting a true Lithuanian legend. Basketball is more than a game in Lithuania; it is the country’s most beloved sport, a source of identity and pride. Zalgiris, with its rich history and passionate fan base, is a national institution that has united generations of fans, inspired young athletes, and carried Lithuania’s name onto the European stage. By standing alongside Zalgiris and Zalgirio Arena, payabl. is proud to contribute to a tradition that reaches far beyond the court, into culture, community, and national spirit.

Commenting on the partnership, Esfira Zaka, General Manager, Lithuania at payabl., said: “This partnership underscores payabl.’s growing presence in Lithuania. For us, it’s not only about supporting the country’s most iconic team, but also about taking a first step in deepening our long-term commitment here. Lithuania has become a hub for fintech innovation, and we’re proud to build our regional base in Lithuania alongside Zalgiris, a symbol of resilience and ambition that resonates far beyond basketball.”

Donatas Norkevicius, Head of Partnership Sales at Zalgiris Kaunas, said: “We’re proud to welcome payabl. as a partner. Their support strengthens not only our club, but also our wider community. Together, we share the same spirit – to aim high, to stay resilient, and to inspire people both on the court and beyond.”

For fans, the partnership will be visible both on and off the court throughout the season. The payabl. brand will feature prominently during Zalgiris’ EuroLeague and LKL home games at Zalgirio Arena, including in-arena activations, digital channels, and the newly named “payabl. VIP hall.” Beyond visibility, fans can expect new experiences and community-focused initiatives designed to bring supporters closer to the club, while showcasing the shared values of passion, perseverance, and teamwork that define both Zalgiris and payabl.

Investing in Lithuania’s future

The partnership underscores payabl.’s growing presence in Lithuania. The company recently established a local entity in Vilnius, positioning the country as a hub for operations across the Baltics and Nordics. Strong demand from businesses, fuelled by recent launches such as point-of-sale solutions (2023), multi-currency business accounts (2024), and virtual card issuing (2025), coupled with the company’s long-standing expertise in online acquiring, has made Lithuania a natural base for expansion.

With its thriving fintech ecosystem, skilled workforce, and culture of innovation, Lithuania offers the right environment for payabl. to support merchants in fast-growing sectors, including technology, mobility, healthcare, and ecommerce.

“Zalgiris is more than a basketball club – it’s part of Lithuania’s identity. For me, as someone who grew up here, this is a deeply personal partnership. We’re proud to support the team and the arena that inspire millions of people across the country and beyond. At the same time, it underlines our long-term commitment to Lithuania as a hub for our operations in the Baltics and Nordics. Just like Zalgiris, we believe in resilience, teamwork, and aiming higher with every step,” added Ugne Buraciene, Group CEO of payabl.

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