Parimatch’s new era sees record interest at Lisbon summit

Reading Time: < 1 minute

Company ramps up new hiring and seals major sports deals

Parimatch, the global entertainment brand, had its most successful appearance ever at the SBC Summit in Lisbon this month, as it continues to ramp up hiring activities for a major strategic push into Asia, while boosting its global presence with a series of high-profile sport sponsorship deals.

Parimatch’s stand at the Lisbon summit (Sept. 16-18), that electrified the event with an NYC Times Square vibe over 234 sqm, was visited by 400 people each day. The record engagement offered great networking opportunities, allowing the brand to engage with partners, recruitment prospects, and affiliates.

The company’s presence at the event comes right after major sports sponsorship deals, including Manchester United, who Parimatch is joining in Asia as the Premier League club’s official sports betting partner; a sleeve sponsorship deal with Leeds United; and a tie up as the Official Asia Partner with the hugely popular UFC.

Sergey Portnov, CEO of Parimatch, said: “Our record-breaking summit sets the tone for a new era at Parimatch as we expand in exciting and growing Asian markets and embark on a series of sports sponsorship deals that lift our visibility globally.”

The post Parimatch’s new era sees record interest at Lisbon summit appeared first on European Gaming Industry News.