Relax Gaming expands European reach with bet365 launch in Italy

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has strengthened its presence in one of Europe’s most competitive regulated markets through a new partnership with bet365 in Italy.

The integration sees Relax Gaming’s full suite of proprietary content go live on bet365.it, including flagship titles like Money Train 3, Book of Power and Net Gains alongside a curated selection of third-party games via its award-winning aggregation platform.

As one of the industry’s most influential global operators, bet365 offers a substantial player base and robust market presence to the partnership.

The launch marks a strategic move for Relax Gaming as it keeps expanding its growth in key regulated markets with high-quality, localised content.

Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said: “Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us, and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.

“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”

Spokesperson at Bet365 added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.

“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”

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