LiveScore Group announces transformational partnership with X and xAI to drive the future of integrated sports media and betting

• Landmark partnership will leverage X’s real-time content and xAI’s technology to advance LiveScore Group’s mission to converge sports media and betting.
• Collaboration will introduce richer media, new fan engagement features and AI-driven personalisation, setting a new benchmark for digital sports content experiences.
• With over 100 million annual users, LiveScore Group continues to lead in global sports media innovation, while driving betting growth across the UK and international markets.

LiveScore Group, a global leader in sports media and betting, has announced a pioneering partnership with X and xAI that promises to transform both the sports media and betting industries. By leveraging the vast real-time content of X and the advanced AI capabilities of xAI, LiveScore Group will accelerate its strategy of converging sports media and betting into a single, seamless experience for millions of fans worldwide.

This collaboration will allow LiveScore Group to tap into the unique scale, speed and interactivity of X to deliver richer, more engaging content experiences across its Livescore and Livescore Bet products. The integration will redefine how fans follow live sport, interact with breaking news and participate in betting, creating a new standard for fan engagement in the digital era.

The collaboration will leverage unprecedented access to X’s various data and content APIs, giving LiveScore Group the ability to capture real-time sports conversations, sentiment and breaking news at scale.

This integration will fuel innovation across LiveScore Group’s media and betting platforms, enabling:

• Richer sports media experiences with instant delivery of news, fan sentiment, and influencer commentary.
• New engagement features such as bet-slip and prediction sharing directly into X, connecting communities of fans and bettors.
• Smarter trading models that react to real-time sports developments and fan conversations, enhancing bettor value and retention.
• Faster, scalable customer support, including automated responses to fan inquiries via X.

The partnership will also leverage the power of xAI’s cutting-edge technology to develop personalised fan experiences, predictive insights and new AI-driven engagement tools across LiveScore and LiveScore Bet. From smarter trading models that adapt to real-time sentiment, to tailored content delivery that anticipates fan preferences, xAI will play a pivotal role in shaping the next generation of products within LiveScore Group’s integrated ecosystem.

Sam Sadi, CEO of LiveScore Group, said: “This is a game-changing moment for LiveScore Group and for the industries we operate in. By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry”.

Christopher Park, Director & Global Lead of Developer Platform at X Corp, commented: “We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation. This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”

With more than 100 million annual users, LiveScore Group has established itself as a leading force in converging sports media and betting. This new partnership with X and xAI cements its position at the forefront of industry innovation and marks a bold step in shaping the next era of fan engagement.