Soft2Bet Launches Swiper – Sweden’s First Social-Media-Style Casino

Soft2Bet has launched Swiper, Sweden’s first online casino built around the swipe-driven navigation popularised by social media apps. Specifically designed for mobile users, Swiper enables players to effortlessly discover, select, and play games using just their thumb. Operating under a licence from the Swedish Gambling Authority, Swiper offers players a secure, responsible, and fully compliant gaming environment.

Soft2Bet, a leading turnkey provider of highly localised and engagement-driven iGaming solutions, has introduced Swiper, a new brand explicitly developed with Swedish players in mind. Many elements of Swiper have been carefully localised, including onboarding, payment methods, and game certification, to ensure they resonate fully with Swedish preferences and comply seamlessly with Spelinspektionen standards. By integrating BankID verification and instant transactions via Swish, players can quickly register, deposit, and withdraw, while remaining securely connected to Spelpaus, Sweden’s national self-exclusion system.

At the heart of Swiper is a personalised, endless feed of short-form video clips highlighting new releases, jackpots, and live-dealer action, similar to browsing stories on TikTok. Every swipe is enhanced by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine, which delivers tailored missions, quests, and rewards designed to increase player engagement, session duration, and lifetime value.

Here’s a video showing how the Swiper works: https://youtu.be/_a3DvwX60bc

This launch builds on Soft2Bet’s proven success with localised brands, such as Betinia and CampoBet, and its recent partnerships, which have created dedicated local divisions and leagues. With Swiper, Soft2Bet takes localisation even further by introducing SEK wallets, dedicated Swedish-speaking dealers, and fully customised mobile apps, demonstrating a clear commitment to adapting each brand to local culture, regulatory standards, and player preferences.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we’ve intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience.”

Swiper introduces several key features tailored specifically to Swedish players:

• One-handed swipe navigation for rapid game discovery
• Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
• Localised promotions tied directly to Swedish events and holidays
• The design is adapted to local player preferences and cultural context

In 2025, Soft2Bet successfully launched multiple brands and deployed several innovative MEGA engines across Europe, significantly redefining the local player experience. The Swiper launch further demonstrates Soft2Bet’s capability in converting its advanced B2B technology into engaging, highly localised, market-leading B2C products across 11 regulated markets.