Rooter Launches ‘rStream’ to help Brands connect with Gen Z

Introduces In-Stream Ad Viewership Tracking Technology and AI-Led Media Creation & Distribution

India, 2nd September, 2025. Rooter, India’s largest game streaming and commerce platform, has launched rStream, a breakthrough native Adtech solution that helps brands drive stronger impact from their campaigns while enabling creators to monetize their content efficiently. Built around a non-intrusive, high-engagement format, rStream allows brands to seamlessly integrate into live game streams without interrupting the viewer experience. At the same time, it pushes the envelope on the industry’s campaign quality measurement practices, delivering actual, real-time, in-stream Ad views data.

rStream transforms how brands engage with live-streaming audiences through AI-powered, context-aware Ad creation. By tailoring messaging to game genre, stream context, creator voice, and viewer segments, brands can achieve higher relevance and CTR uplift by nearly 2X the industry average with this solution. In application, branded content gets smoothly baked into creator content in the form of pop-ups, audio-triggered ads, in-chat promotions, and more. With access to over 500 verified creators, rStream campaigns can reach up to 100 million users across Rooter and YouTube – setting the stage for effective outreach to the Gen Z community at scale. 

Going beyond the standard industry practice of equating Stream views with embedded Ad views, this new solution delivers real-time, precise data on ‘actual ad watch behaviour’. Brand partners can access this granular tracking of in-stream ad views through an easily accessible live dashboard, which is additionally verified by a leading third-party research agency.

Speaking about rStream’s potential, Piyush, Founder and CEO, Rooter said “Gaming environments are known to generate high viewability and attention rates. For brands, it’s a matter of keeping that attention and not jolting gamers out of it. Whether entering gaming for the first time or scaling existing campaigns, rStream ensures seamless campaign delivery and transparent ROAS evaluation, keeping gamers engaged and brands impactful.”