GeoLocs Unveils New Brand Identity

GeoLocs, the pioneering geolocation solution tailored for the iGaming, Lottery, and Sports Betting industries, has unveiled a bold new brand identity to mark the next chapter in its journey: “The Future of GeoLocation.” 

The rebrand reflects GeoLocs’ position as the industry’s first dedicated geolocation provider and its ongoing commitment to shaping the future of compliance and player experience in regulated markets worldwide. 

A Future-Focused Identity

The refreshed brand embodies GeoLocs’ values as a trusted partner to operators: innovative, reliable, and always evolving. The new identity highlights the company’s focus on next-generation technology, deep industry expertise, and a partnership-first approach. 

“GeoLocation in iGaming has often been viewed as just a compliance checkbox, but we see it as so much more,” said Will Whitehead, Commercial Director at GeoLocs. “Our new identity, ‘The Future of GeoLocation,’ reflects not only the technology we deliver today but the way we are shaping how operators engage with players tomorrow. For us, retention is just as important as acquisition — and that means putting our partners and their players first.”

Proven, Trusted, Future-Ready

GeoLocs has been trusted by leading global operators for more than 14 years, delivering accurate, secure, and seamless geolocation services that satisfy the strictest regulatory requirements. As the industry’s first geolocation provider, GeoLocs has continuously innovated to stay ahead of evolving compliance standards while ensuring the player experience remains reliable and frictionless. 

Stuart Godfree, Managing Director at GeoLocs, added: “Our rebrand isn’t just about a new look. It’s about reaffirming our commitment to being the most reliable, forward-thinking partner in the market. We’re combining proven expertise with next-gen technology to help operators thrive in newly regulated markets, from Brazil to North America, and beyond.”

Partner-First Approach

GeoLocs emphasises collaboration and long-term partnerships, working hand-in-hand with operators to adapt to local regulations, mitigate risk, and unlock new growth opportunities. This philosophy continues to underpin the company’s strategy as it expands globally. 

Looking Ahead

With its new identity, GeoLocs signals its ambition to continue leading the way in geolocation technology and compliance for iGaming. The company’s focus on innovation, trust, and partnership positions it as the go-to provider for operators entering new regulated markets and looking to optimise their player experience.