Latest News
From Podcast to Powerhouse: Digital Footprints Launches iGaming Marketing Portal

Following the widespread success of the Footprints in the Market podcast, Digital Footprints is proud to announce the launch of a new dedicated platform aimed specifically at iGaming marketing professionals: www.footprintsinthemarket.com.
The new site is set to become a leading destination for CMOs, marketing directors, brand leads, and digital strategists in the iGaming sector. It will offer exclusive insights, interviews, and industry thought leadership — all with a singular focus on helping marketers stay ahead in this dynamic and highly regulated space.
Footprints in the Market began as a podcast series highlighting the voices behind some of iGaming’s most innovative marketing campaigns. The new website builds on this foundation, featuring original content from key industry figures, best practice guides, and marketing playbooks tailored for iGaming’s unique challenges.
“We’ve had such an overwhelming response to the podcast – marketers wanted more depth, more voices, and a space of their own. This site is our answer to that,” said Sharon McFarlane, Managing Director of Digital Footprints.
“Our goal is to create a living resource — a hub where iGaming marketers can learn from their peers, stay informed, and get inspired by what’s really working in the field.”
The site launches with a host of new interviews, including features with top-level executives from leading sportsbook, casino, and affiliate brands. Visitors can also expect regular content updates, trend analysis, and opportunities for community engagement.
To explore the platform or pitch an idea for collaboration, visit www.footprintsinthemarket.com.
Latest News
DATA.BET Rolls out Full-Service Sportsbook Solution

The company opens a new chapter
DATA.BET, the sportsbook solution supplier, strengthened its portfolio capabilities by adding sports betting.
The new sportsbook covers over 50,000 sporting events per month, featuring over 63 pre-match and 38 live sports, along with 1000+ available markets. From the most popular leagues to niche categories, the company delivers comprehensive sports coverage backed by trusted official data providers. DATA.BET’s 24/7 in-house trading team ensures over 93% market uptime, dynamic odds adjustments, and automated settlements.
Combined with Player Props, operators can deliver a broader, player-centric betting experience. Cashout functionality is also available, allowing players to settle bets early on single and multiple bets. User engagement is further increased through integrated Video Streaming of events for football, American football, tennis, and basketball as well as interactive Widgets across key sports — keeping users engaged within the platform and eliminating the need to seek information elsewhere. This seamless access to match insights, player data, and betting markets enhances the overall experience and supports higher retention, deeper engagement, and increased betting volumes.
Today, DATA.BET’s portfolio includes esports, sports, and virtual sports, providing a complete solution for betting operators. Integration is available via an upgraded SPA or through a direct Odds Feed. Depending on operator needs and market focus, each vertical can be connected individually or as a combined solution.
“With the expansion of our sports betting solution, we are entering a new phase in supporting our partners,” commented Otto Bonning, Head of Sales at DATA.BET. “This update equips operators with a complete betting solution, while ensuring continued access to DATA.BET’s trusted tools for flexibility, control, and fast content delivery.”
The post DATA.BET Rolls out Full-Service Sportsbook Solution appeared first on European Gaming Industry News.
Latest News
That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions

Boomerang Bet held the “AC Milan vs. Bologna Trip” Instagram Giveaway from April 14th to May 1st. All followers of the brand’s Instagram account were eligible to participate. To enter, users had to like the giveaway post, tag a friend they’d like to attend the AC Milan vs. Bologna match with, and repost the message to their Instagram Story. On May 3rd, the winner was announced, and the prize included:
- Two VIP tickets to the AC Milan vs. Bologna match on May 11, 2025;
- Round-trip airfare (within Europe) to Milan and back;
- A two-night hotel stay for two.
The contest was made possible because of Boomerang Bet is an Official Regional Partner of AC Milan. In 2025, the strategic partnership between the parties celebrates its first anniversary.
Winner’s experience
The winner of the competition shared his emotions about winning and attending the match between AC Milan and Bologna (The winner’s story is shared with their consent).
How did you first hear about the giveaway, and what made you decide to enter?
I first saw an Instagram Ad about the giveaway. I decided to enter because visiting San Siro had always been part of my long-term plans and dreams.
What was your reaction when you found out you won?
I immediately called my travel buddy. We were both extremely excited about the trip and couldn’t wait to tell our families and the members of our “football WhatsApp chat” group that we had won.
What was the matchday like? Can you describe the atmosphere at the stadium? Was there a moment that gave you goosebumps?
The matchday was incredible. We made our way from the hotel to the San Siro stadium, and there were already lots of people there, celebrating, having drinks, and enjoying food. When we found our seats and looked around, it was the first time we both got goosebumps at the same time because we couldn’t believe we had actually made it.
What made this trip truly unforgettable for you? Would you do it again? And if so, where would you go next?
What made the trip unforgettable was the incredible atmosphere at the stadium and the celebration of AC Milan’s first goal. The Curva Sud [The AC Milan fan stand] was particularly impressive. After the match, we went out and met some Rossoneri [nickname for AC Milan because of their uniforms with red and black stripes] fans, and we ended up chatting with them in various bars around the stadium for most of the evening.
Of course, we would love to visit another stadium. Our next goal is to go to PAOK Thessaloniki because of their passionate fans, and we also want to explore Greece.
I would like to thank Boomerang Bet for a wonderful experience. Everything was perfectly organized, and I’d love to take part in future giveaways. Good luck to everyone!
Boomerang Bet Creates Memorable Moments for Fans
Contests hosted by Boomerang Bet offer fans unique and exciting opportunities. In this case, the winner was able to attend a match of his favorite team and visit Milan, a city he had never been to before. This win provided him with an experience that money simply cannot buy. His story proves that anyone can be a winner.
Disclaimer: this contest is not associated with gambling activities.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
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