ComeOn Group’s AI Strategy takes shape with the announcement of partnership with Dixa to elevate player experience through AI

ComeOn Group is excited to announce a strategic partnership with Dixa, a leading AI-powered platform for conversational customer service.

This collaboration marks a significant milestone in ComeOn Group’s continued AI investment strategy in cutting-edge technology to deliver fast, efficient, and personalised support experiences for its global player base.

As part of this integration, Dixa’s platform will serve as a central hub for customer support across multiple channels, empowering ComeOn Group’s teams with intelligent routing, real-time agent insights, and automated workflows. These advanced AI capabilities will allow the business to respond to player inquiries with greater speed, consistency, and accuracy, while optimizing internal operations and support scalability.

Daniela Vella, Chief Operating Officer at ComeOn Group, said: “This partnership is a strong reflection of our commitment to innovation and operational excellence. This reflects a key milestone of ComeOn’s wider AI strategy. By harnessing AI to enhance both efficiency and personalisation in player support, we’re able to scale our service operations without compromising the high-quality experience our players know and value. It’s a strategic step forward in strengthening our position as a customer-first organisation.”

Christian Friis, Chief Revenue Officer at Dixa, said: “ComeOn Group is a fantastic example of a company putting customer experience at the center of their growth strategy. By unifying support channels and using AI to empower their teams, they’re not just improving service speed – they’re creating more connected, more human experiences – at scale. The rollout of Dixa across ComeOn Group’s brands will enable customer-facing teams to engage in more meaningful, context-rich conversations, leading to quicker resolutions and improved satisfaction. Additionally, AI-driven insights will provide better visibility into support trends, helping to proactively identify and resolve friction points in the customer journey.”