Amelco debuts newly upgraded horse racing product

Industry-leading provider to elevate horse racing for a new generation of bettors

Amelco, one of the world’s leading providers in sportsbook and platform solutions, has today announced the launch of its newly upgraded, end-to-end horse racing product.

Designed to meet the needs of modern sportsbooks and elevate the racing experience for operators and bettors alike, Amelco’s horse racing product will deliver a modular, API-first platform built for speed, scale and seamless integration with world-class racing content providers.

This new product underscores Amelco’s ongoing commitment to delivering exceptional experiences within the racing and betting landscape, bridging the gap between the sport’s rich traditions and the demands of a modern, ‘always-on’ digital world.

It offers operators a comprehensive and fully managed service, encompassing dynamic odds, best-in-class global racing content, integrated live video streaming and real-time racing data – all expertly packaged to provide a premium and engaging user experience.

The API-first, fully integrated platform boasts customisable front ends and robust back-office tools, empowering operators to deliver a faster, more responsive, more engaging racing experience to their customers.

The rollout comes at a pivotal time, with a packed calendar of racing fixtures including the Epsom Derby, Royal Ascot and York’s Ebor Festival.

Commenting on the launch, Amelco’s Head of Horse Racing Matt Parr said: “Racing remains one of the few truly global, around-the-clock betting opportunities, offering events from tracks in the UK, Ireland, US, Australia, South Africa and beyond. It’s a foundational product for any sportsbook that wants to provide continuous engagement. Amelco’s new product ensures our partners can meet this demand and consistently deliver the best possible experience.

“Our platform equips operators with ‘always-on’ racing coverage, coupled with dynamic odds, live streams and best-in-class content. Racing is a fundamental component of any successful sportsbook, and we are proud to introduce a world-class solution that brings horse racing to a whole new level.”