Banijay Asia, a part of Banijay Entertainment, and NODWIN Gaming, a material subsidiary of Nazara Technologies, today announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India. This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem. As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region. The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture.

Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, commented, “This collaboration with NODWIN Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.” He further added, “I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.”

With a diverse portfolio of high-impact IPs including the televised esports tournament – BGMI Masters Series (BGMS), Comic Con India, NH7 Weekender, and more, NODWIN Gaming is a key player in the gaming, esports and youth entertainment ecosystem.

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Talking about the partnership, Akshat Rathee, Co-Founder & MD, NODWIN Gaming, said, “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare’. We’re not just creating content, we’re creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content.”

With gaming emerging as one of the most influential youth-driven industries, this partnership is poised to set new benchmarks in how gaming and entertainment are consumed in India. By leveraging Banijay Asia’s expertise in content creation and NODWIN Gaming’s deep-rooted understanding of gaming communities, the collaboration promises to push creative boundaries and capture the imagination of young audiences nationwide.

Banijay Entertainment has strong expertise in the gaming space, via its global distribution arm Banijay Rights, with successful gaming activations leveraging key brands including Peaky Blinders, Black Mirror, Simon’s Cat and MasterChef.

Wazdan, the leading gain-focused developer, is set to make its mark at the upcoming SiGMA Asia 2025 summit, taking place from 1^st to 4th June at the SMX Convention Center in Manila, Philippines.

The renowned iGaming gathering marks another key milestone in Wazdan’s strategic expansion across the continent, as the company continues to deliver tailored, high-performance gaming solutions under its signature Online gaining™ philosophy.

Visitors to Booth 2136 will be among the first to experience Wazdan’s latest wave of releases, including the eye-catching Sizzling Eggs™: Grand Platinum Edition and 36 Coins™: Grand Gold Edition, all of which showcase the studio’s hallmark blend of immersive gameplay, player-centric mechanics, and mobile-first design, firmly in line with the demands of Asian operators and their audiences.

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A focal point of the event will be the unveiling of Wazdan Multidrop, the studio’s new network promotion. Designed to boost player engagement and drive operator revenues, the seven-phase campaign features a total prize pool of €5,000 and reflects its ongoing commitment to building value-driven promotional tools that resonate across global markets.

To celebrate its presence at SiGMA Asia, Wazdan will also host a series of exclusive giveaways throughout the event. Attendees will have the chance to win coveted prizes, iPhone 16, AirPods, AirTags, and a selection of limited-edition Wazdan merchandise, adding an extra layer of excitement to an already action-packed summit.

Beyond the product showcasing and prizes, Wazdan views the summit as a key opportunity to strengthen regional partnerships and deepen its engagement with Asia’s thriving iGaming sector. The event’s growing prominence on the global calendar makes it a natural fit for Wazdan’s ambitions to lead the way in innovation and customer-focused growth across the continent.

Radka Bacheva, Head of Sales at Wazdan, said: “SiGMA Asia is a standout opportunity for us to engage with key players across the region and demonstrate the adaptability of our Online gaining™ philosophy. Our team is excited to showcase how our tailor-made solutions and proven game mechanics can elevate operator performance and player engagement in Asian markets.

“We look forward to insightful conversations, new connections, and sharing our vision for continued growth across the continent.”

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As a global leader in live gaming solutions, we were delighted to showcase our latest advancements and comprehensive product portfolio to the Asian gaming market at G2E Asia 2025, held from May 7th to 9th. Our booth at the Venetian Macao drew significant attention from attendees eager to experience our state-of-the-art solutions and renowned quality firsthand.

A key highlight for us was the revolutionary Velocity Auto Wheel, which generated considerable attention for its cutting-edge automation and seamless integration with the Wheelmate console. Our demonstrations underscored its potential to establish a new benchmark for speed and efficiency in live roulette, enabling operators to enhance table turnover and revenue through an increased number of games per hour. Attendees noted its innovative brushless DC motors and gearless design, which ensure continuous, reliable operation without the requirement for bulky air compressors, as well as its compact design’s adaptability to diverse casino layouts.

Also prominent in our showcase was the Chipper Champ 3, representing the next generation of chip sorting efficiency. Its unique capability to process clay chips, combined with enhanced speed and accuracy, proved to be a significant draw. Operators recognized the potential of this advanced technology to substantially reduce handling time and optimize overall table operations.

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Our advanced display technologies also attracted considerable attention. The versatile Ora Table Displays were commended for their clarity, customisation options, and reliable presentation of essential game information. Of particular interest was the launch and demonstration of our groundbreaking Ora Blackjack Vue Display Controller. Seamlessly integrated with the Ora Luxe Winning Number Display, this innovative product employs advanced camera technology for automatic card recognition, providing players with real-time data including dealer hand history, live dealer odds, historical statistics, and the last four dealer Blackjacks. This innovation was acknowledged as a significant advancement in player engagement and Blackjack technology.

We also provided compelling demonstrations of our T-Connect casino management system, a critical tool already utilized by numerous casinos across Asia. The system’s capacity to streamline operations, enhance security protocols, and deliver invaluable data insights resonated strongly with operators aiming to optimise their gaming floors.

The popular Blaze Gaming tables, particularly the Sic Bo variant, effectively illustrated how dynamic LED surface technology can enhance the excitement of traditional games, creating a more engaging and visually appealing environment for players.

Beyond these innovations, our commitment to manufacturing excellence was evident through the display of our world-class core product range. From the precision engineering of our Roulette wheels and the detailed craftsmanship of our Gaming Tables to the dependable performance of our Dice Shakers, visitors could readily observe the superior quality that characterises TCSJOHNHUXLEY products.

“The feedback received from the market has been highly encouraging,” stated Rebecca Kingswell, Global Head of Operations and Managing Director APAC, TCSJOHNHUXLEY. “We were pleased to present both our latest innovations and our established product range at G2E Asia, underscoring our continued commitment to supplying the Asian gaming market with the most advanced and reliable live gaming solutions.”

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Our successful participation at G2E Asia 2025 reaffirms TCSJOHNHUXLEY’s position as a leading provider of live gaming solutions, dedicated to supporting the growth and enhancing the player experience for our partners throughout the region.