TEAM VITALITY UNVEILS IVY LEAGUE-INSPIRED CAMPAIGN V.UNIVERSITY TO ACCELERATE GROWTH IN THE US MARKET

• To celebrate the launch of V.University, Team Vitality is unveiling a new yellow jersey in partnership with sportswear brand hummel, along with an exclusive lifestyle apparel collection. This collaboration blends classic American collegiate aesthetics with The Bees’ distinctive style.
• Inspired by the prestigious Ivy League institutions and the recognisable culture of American colleges, V.University will look to engage local esports fans during Team Vitality’s participation in upcoming major esports competitions
• The launch reinforces Team Vitality’s commitment to establishing itself as a global, multifaceted presence across all aspects of esports

Leading esports organisation, Team Vitality, is thrilled to unveil its latest international campaign, V.University, aimed at engaging with North American esports fans and audiences by drawing inspiration from the iconic culture and visual identity of Ivy League schools.

Inspired by the iconic American university culture and fashion, the V.University campaign will feature a Vitality University 2025 Jersey created in partnership with Danish sportswear brand hummel, as well as a full lifestyle apparel collection. The campaign blends classic American collegiate style with Team Vitality’s signature yellow and black colours, creating an iconic, bold identity for the esports teams’ U.S. debut.

The new jersey will be worn by Team Vitality players at several major esports competitions across North America this year, starting with the Counter-Strike 2 team at IEM Dallas during DreamHack (May 19 -25th), followed by the Austin Major (June 19 – 22nd). Meanwhile, the Rocket League roster will represent the new jersey at the Raleigh Major (June 26 – 29th).

AN APPAREL COLLECTION EMBODYING AMERICAN STYLE AND AMBITION

Through V.University, Team Vitality celebrates the spirit of North American collegiate sports – competition, pride, and a sense of belonging. Marking a new visual and cultural direction for the esports club, emphasising storytelling and community engagement alongside world-class performance.

The Vitality University 2025 Jersey blends the club’s traditional design values, with the yellow bee, and the timeless style of US university fashion. Worn by Rocket League stars Alexis “zen” Bernier and Evan “M0nkey M00n” Rogez, the jersey is a standout piece in the collection, honouring the club’s competitive legacy while embodying its international ambitions.

Available now for pre-order at €79.99 via the official Team Vitality e-shop, the new jersey is a must-have for fans across the globe.

For the ultimate collector’s experience, fans can also purchase matching sleeves (€29.99) and a Collector’s Box – Vitality University 2025 (€99.99). Limited availability on the Team Vitality e-shop, the box contains a wide range of exclusive club items, including pins, stickers, a pennant and a Stanley Cup – the perfect addition to any esports fan’s collection.

A NEW LIFESTYLE COLLECTION

This new American lifestyle collection is now available on the Team Vitality website, it includes:

• 1 crewneck (€54.99)
• 1 tee shirt (€29.99)
• 1 tee shirt (available exclusively on the club’s Discord for €34.99)
• 1 bomber in collaboration with Bombers Original (€169.99)
• 1 pair of shorts (€39.99)
• 1 cap (€24.99)

STRENGTHENING TEAM VITALITY’S GLOBAL FOOTPRINT

After more than a decade of dominance of the European esports scene, Team Vitality is now accelerating its expansion into the United States. Building on its entry into the region with the acquisition of the US-based TeamFight Tactics (TFT) roster in 2024, the club is now taking a further step forward with the launch of V.University.

Marking a key milestone in the club’s global strategy, V.University campaign strengthens Team Vitality’s presence in the global esports community and reinforces its position among the world’s elite esports organisations. Whilst also showcasing the esports club’s broader ambition to unite a new generation of fans on a global scale through culturally driven storytelling and immersive brand experiences.

V.University campaign will be showcased across Team Vitality’s digital platforms, including social media channels, a new hero video, in-game assets, as well as the lifestyle apparel collection. Offering fans a unique opportunity to engage with the Vitality brand and the team’s identity, blending the competitive spirit and community values of traditional sports with the energy of modern esports.

“The US is home to one of the largest and most passionate esports communities, making it a natural step in Team Vitality’s ongoing international expansion.” said Fabien “Neo” Devide, President and Co-Founder of Team Vitality. “With V.University, we’re not just growing our presence, we’re creating a unique platform that brings fans closer to the Team Vitality experience in a way that no other organisation has done before.”