partnerships
Serbian language market now catered for by BetBlocker’s support service

UK and US charity organisation, BetBlocker, synonymous with free and anonymous gambling management support services, in collaboration with Gamblers Connect, is delighted to announce the rollout of the Serbian language version of its app.
In the past 12 months, BetBlocker’s targeted language provision program has rapidly expanded. Understanding the need for friction free use of gambling management tools, the team at BetBlocker is working hard to give users the tools they need to manage their gambling habits, in their native languages. Launching the Serbian language version of the BetBlocker app is another key stepping stone on the pathway to catering for every user in their first language. With over 7 million Serbian speakers in Serbia alone, and an estimated 3 million elsewhere, this a vast number of individuals now able to access gambling support services in their own language. In 2018, the journal International Gambling Studies, published the results of a study into problem gambling figures in Serbia and noted that 0.5% of the study participants fell into the problem gambling category. Sports betting participants in particular met the markers to gain this classification. BetBlocker is very keen to make sure that Serbian speakers can easily access the support services that will help them gamble responsibly.
The team at BetBlocker are delighted that an affiliate website such as Gamblers Connect has shown the philanthropic spirit to work with them to offer services that can help protect the most vulnerable players out there. Without the translation services offered pro bono by Gamblers Connect, BetBlocker would not have been able to launch their Serbian language version, and they would like to extend their thanks to the group for their help and support.
Speaking for Gamblers Connect, Gjorgje Ristikj, the Founder offered the following quote: “I’m glad to see our collaboration with BetBlocker continuing in such a positive and impactful way. Launching the Serbian version is a meaningful step forward, and we’re proud to support responsible gambling initiatives that truly make a difference.”
Duncan Garvie, Founder and Trustee of BetBlocker was thrilled when asked about the most recent language addition: “For me, this project is a win for everyone! Obviously it’s great news for Serbian gamblers that BetBlocker is now available in their language. Servia doesn’t currently have the range of support options for people looking to stop or manage their gambling, so this is a substantial step forwards in terms of harm minimisation.
But alongside this, Gamblers Connect supporting us to deliver this new service to Serbia is a clear statement of intent. The affiliate sector has been substantially under-engaged when it comes to messaging around safer gambling. And affiliates are expert communicators. No-one knows how to communicate a message to players better than affiliates. To have Gamblers Connect work with us on this project sets a fantastic example for the entire affiliate sector. One we hope will foster greater cooperation between charities and affiliates in future.”
The post Serbian language market now catered for by BetBlocker’s support service appeared first on European Gaming Industry News.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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