Make Agency (in conjunction with DXG Group), through its subsidiary, Two Up Investments, Ltd, has announced the acquisition of the assets of digital product agency Two-Up.

Make Agency, a leading London-based digital creative agency, has strategically acquired the assets of Two-Up Agency, a specialist digital product business renowned for its work within the sports, sports betting, and iGaming sectors. This acquisition significantly expands Make Agency’s capabilities and reinforces its commitment to delivering cutting-edge digital solutions to clients within these key industries.

The acquisition brings Two-Up’s established expertise and track record in creating innovative digital products to Make Agency. Based in London and Poland, Two-Up provides technical solutions to prominent online gaming brands, offering best-in-class technology tools and in-depth market knowledge to clients including Stats Perform, At The Races, and NewsUK.

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Two-Up’s proficiency in user experience, user interface, design and development – alongside a deep understanding of the specific demands of the sports-betting and iGaming sector – perfectly complements Make Agency’s existing creative and strategic marketing strengths.

Industry experts join forces

The acquisition unites two industry experts: Robbie Morris, the former CEO of Two-Up, and Eugene Delaney, the COO of Make Agency, who will now also take on the role of Managing Director for Two-Up.(Ex-Podium/PA Media, Spotlight Sports Group and Flutter).

“We are pleased to integrate the valuable assets and expertise of Two-Up into the Make Agency family,” said Eugene Delaney. “Their specialised knowledge and impressive portfolio within the sports, betting, and iGaming sectors will be invaluable as we continue to grow and enhance our offerings in these key verticals. This acquisition allows us to provide our clients with an even more comprehensive suite of digital solutions, specifically tailored to the unique demands of this dynamic market.”

Robbie Morris added, “Joining forces with Make Agency represents an exciting new chapter. We are eager to integrate our expertise and collaborate with their talented team to deliver exceptional digital experiences for clients within the sports and gaming landscape. We believe this union will create significant synergies and allow us to continue to deliver innovative solutions in this specialised area.”

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Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced today that it has signed definitive agreements, subject to closing conditions, to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. These IPs add to the already dominant global position of Absolute Sports in the combat sports publishing industry.

TJRWrestling and ITRWrestling established in 2009 and 2020 respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. Together, they currently attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. They generated $722K (~INR 6.1 crore) in revenue in 2024.

The transaction, valued at $1.25 million (~INR 10.5 crore), will be an all-cash asset purchase via the company’s U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.

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This strategic acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats.

Ajay Pratap Singh, CEO of Absolute Sports, commented: “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”

Tech-driven affiliate and media company Already Media has acquired Live Casino Comparer for an undisclosed sum.

Live Casino Comparer is a well-established review portal focused on the live dealer niche. It was founded in 2014, and its team brings more than 30 years of casino experience to every review it publishes.

The site’s founder, Neil Walker, will stay on both as an advisor and an active part of the content team, helping to scale Live Casino Comparer’s output across both the B2C and B2B verticals.

Already Media will also rebuild the site’s platform and has plans to enter into new geos and content formats.

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The deal was brokered by Corfai, the specialist M&A advisory founded by Ben Robinson.

Alina Famenok, CEO at Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”

Neil Walker, founder at Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”

The acquisition aligns with Already Media’s strategy of acquiring trusted affiliate brands and elevating them through its technology-led approach.

Last year, the company acquired PokerListings, and has since migrated it to a new platform, entered new regions and developed a vibrant community around the brand.

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