Cherry Play and Starcasino expand partnership into the Netherlands

Content provider with unique subscription-based commercial model adds yet another operator to its line-up of partners in the thriving Dutch market

Cherry Play, the in-demand content provider with a unique subscription-based commercial model that’s taking the market by storm, has added Starcasino to its growing roster of operator partners in the Netherlands.

The partnership builds on the existing relationship between Cherry Play and Starcasino, with the provider’s games already available to the operator’s players in Belgium.

Under the extended deal, Starcasino players in the Netherlands can now access the provider’s proven classic slot content, including Chef Super Bet, Super Coin and its Golden Cherry Jackpot System, plus its latest releases, Shark Casher and Pirates Player, which launched at the end of April.

Cherry Play builds its slots on cutting-edge technology to provide unrivalled quality for players and a smooth and seamless integration for operators, who can also take advantage of the provider’s unique commercial model.

Instead of the industry-standard revenue share, operators such as Starcasino pay a monthly licence fee to access the provider’s games.

This allows operators to give Cherry Play’s titles much better lobby positioning and increased promotional spend as the operator gets to keep the vast majority of the revenue each title generates.

Cherry Play only made its debut in January last year but has already built huge momentum behind the studio, launching its first run titles and integrating with big-name operators

Daniela Fricchione, Commercial Account Director at Cherry Play, said: “We are thrilled to have strengthened our relationship with Starcasino beyond Belgium and into the thriving Dutch market, where the operator has built a large and loyal player base seeking the best online slots in the business.

“Cherry Play is here to provide just that, and we are delighted to see our portfolio of games, including our most recent titles, go live to Starcasino players in the Netherlands for the first time.

“It’s also great that the operator can continue to take advantage of our unique subscription-based commercial model, which has worked really well in Belgium, and we expect it to be just as successful for Starcasino in the Netherlands.”

Pieter van den Bos, Director at Starcasino, added: “Cherry Play has proved to be a highly valuable content provider for Starcasino, not just because of its portfolio of great games but also because of its subscription-based commercial model.

“Adding its games to our Dutch casino offering was a no-brainer – they have proved a hit the mark with our players in Belgium, who are just as discerning as our Netherlands player base, so expect them to perform just as well.”