Asia
Gaming in India – The Rise of a New Billion-dollar Economic Powerhouse

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India is on the brink of witnessing a gaming revolution that is shaping the global industry. With 590 million gamers and industry projections estimating the market to reach INR 66,000 crores at a growth rate of 14.5%, as compared to the global growth of 8% (CAGR). India is now poised to become a billion dollar gaming powerhouse outpacing growth globally.
A large contributor to this sea change is mobile gaming. India has now become the second-largest mobile gaming market by downloads, with figures 3.5 times higher than the US or Brazil. As per a recent Lumikai report, 23 million new gamers from the country joined in FY24, with weekly playtime shooting up by a notable 30%. Backed by $2.8 billion in investments and significant job creation potential, gaming is becoming a key pillar of India’s digital economy.
Nitish Mittersain, CEO & Joint MD at Nazara Technologies, says that the evolution exceeds beyond mere numbers. He underscores, “In a world where gaming is becoming a cultural and economic force, India is no longer just a consumer market, but also becoming a maker. With scale, talent, and strategic capital, Indian companies are rewriting the rules, growing from local leaders to global powerhouses.”
The country’s mobile-first ecosystem, enormous internet penetration, and tech-savvy youth have made it a fertile ground for gaming, while what’s also changing is how games are being made, distributed, and funded.
According to Anuj Tandon, Partner India & UAE at BITKRAFT Ventures, “The Indian gaming industry is experiencing a significant resurgence. A large talent pool and innovative narrative developers are fostering ecosystem expansion, leading to the creation of globally marketable games. Recognizing the emerging prominence of the Indian market, BITKRAFT is looking to make strategic investments to support its development as a vital contributor to the international gaming & entertainment sector.”
With the gaming sector in India empowering the larger community, content, and creators across the country, games are increasingly interactive among larger audiences, and platforms are working to intrigue new-age streamers and influencers from tier 2 & 3 cities in India.
Speaking about the shift in the Indian gaming market, Piyush, Founder & CEO of Rooter, “India has witnessed a significant surge in in-app purchases by gamers over the past three years, driving industry revenue growth at a 40% CAGR. Once a challenging market to monetize, improved micro-transaction behavior and effective pricing strategies are now encouraging gamers to spend more for enhanced experiences. Content creators are leveraging streaming platforms like Rooter to collaborate with publishers and raise awareness about games and their assets. Over the last two years, Rooter has unlocked multiple monetization channels, engaging with over 100 brands, numerous gaming publishers, global platforms, and gift card partners to create scalable revenue opportunities.”
The rise in engagement is paving the way for real business opportunities. Casual games particularly have opened new doors for monetization via in-app purchases, ads, partnerships, and sponsorships especially when game access is embedded seamlessly into daily routine platforms.
Yashash Agarwal, CEO & Co-founder of Gamezop, explains, “The world is waking up to where the real action in gaming lies, and that’s India. A projected revenue CAGR of 14.5% – nearly double the global average, is a clear sign that India is not just part of the global gaming story, we’re writing the next chapter.
Web gaming, in particular, is seeing explosive traction, and India is leading the charge. We’re witnessing a new wave of native users turn to web games for their accessibility, speed, and immersive play – no downloads, no wait time, just instant fun. What’s equally exciting is that India is not just consuming web games at scale; it’s also emerging as a powerhouse for web game development.
From an infrastructure perspective, we find ourselves in a better position than ever before. Devices are becoming smarter and faster, and with 5G technology, smartphones today have more capabilities than ever. As a result, people are spending more time online, leading to a surge of apps and websites across categories. At Gamezop, we’ve seen how seamlessly web games can plug into the everyday digital lives of Indian users across news, entertainment, utility, and fintech platforms. With the right regulatory and infrastructure support, India could very well define the future of web gaming.”
Meanwhile, on the development front, the industry is seeing a shift toward homegrown innovation. Indian studios have evolved from providing services like localizing global titles to creating original games that are performing well on the global stage.
Anurag Choudhary, Founder & CEO of Felicity Games, puts it plainly, “India is not just becoming a billion-player market, it’s emerging as a powerhouse for innovation in mobile gaming. With a young, connected population and a rapidly evolving developer ecosystem, we’re seeing global-quality titles being built and scaled from here. At Felicity Games, we’re proud to be part of this movement by publishing Indian games for global audiences, backed by strong unit economics and technology-led operations.”
With supportive regulation, sustained investment, and a stark rise in talent, India’s gaming sector is reportedly estimated to reach around INR ~500,000 Crores in value by 2034. India with the growth, innovation, and the large user base is set to emerge as a billion-dollar global giant, surpassing the global growth and setting new benchmarks.
The post Gaming in India – The Rise of a New Billion-dollar Economic Powerhouse appeared first on European Gaming Industry News.
Asia
Parimatch renews commitment to Southeast Asia at SiGMA Manilla

Global entertainment company drives talent search and affiliate program across the region
Parimatch, the global entertainment company, will join SiGMA Manilla, the premier regional gaming event, renewing its commitment to Southeast Asia and showcasing its top-level services and partnership opportunities.
Parimatch’s presence at SiGMA Manilla coincides with the launch of the Parimatch employer brand in Southeast Asia in the second quarter of the year and a dedicated Asia careers site on June 1, with over 100 open roles.
The company will also be expanding its highly successful affiliate program Parimatch AFF across the region, offering exclusive terms and full support for solo media buyers and teams with high quality traffic. The program is already operating globally, including in the Middle East, Southeast Asia, and Europe.
The company’s stand (N2145) will feature the exciting events and offers that have come to be expected from the premium global brand. Come and meet the Parimatch team, connect and close deals; join winning premium giveaways and win luxury prizes, grab exclusive merchandize, and relax in our chill bar zone.
Parimatch is also an official sponsor of the Affiliate Retreat by SiGMA, a three-day retreat for affiliates in stunning El Nido.
Parimatch’s presence at SiGMA Manila this year highlights the brand’s renewed focus on expanding its highly successful affiliate program, PM AFF, and attracting top talent across Southeast Asia. The company continues to invest in a people-first, performance-driven culture — something visitors will experience firsthand at the Parimatch stand. The team looks forward to reconnecting with long-term partners and forging new relationships during the event.
The post Parimatch renews commitment to Southeast Asia at SiGMA Manilla appeared first on European Gaming Industry News.
Asia
Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025

Amusnet is set to participate in SiGMA Asia 2025, one of the region’s premier gaming exhibitions, taking place on 4-5 June 2025 at the SMX Convention Center in Manila. The event is expected to welcome over 20,000 delegates, including government officials, senior executives, global operators and providers, as well as prominent industry influencers. Endorsed by PAGCOR (Philippine Amusement and Gaming Corporation), Cagayan Economic Zone Authority (CEZA), and Philippine Tourism Promotions Board (TPB), SiGMA Asia serves as the premier forum for charting the future of gaming in the region.
“Our participation at SiGMA Asia marks an important step in establishing presence across the region. We are focused on expanding our local team and building on our ongoing market research to create a compelling portfolio that resonates with local preferences. We are deeply aware of the region’s diverse cultural and regulatory landscape, and this understanding remains a cornerstone of our long-term strategy,” said Borislav Marinov, Head of Business Development, Land-Based at Amusnet.
At the event, visitors will have the opportunity to experience the premium Type S 32 slot cabinet, powered by the AmuseBox platform. This platform supports a vast variety of games featuring player favorites such as Extra Crown, Virtual Roulettes, 20 Golden Coins and many more, including the signature four-level bonus game, Jackpot Cards Plus – a proven driver of player engagement and revenue growth.
Amusnet will also present a curated selection of its popular slot titles, including 20 Golden Coins, Candy Palace, Cocktail Rush, Cavemen and Dinosaurs, Extra Crown, Hot Deco, 27 Eternal Hot, as well as new releases like Coin Gobbler and the upcoming Asia-inspired theme slot.
The company will also showcase its Live Casino offerings, including Dynamic Roulette 120x and three next-generation Virtual Roulettes. The portfolio also features the newly released Showtime Roulette 500x, offering unparalleled customization options; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which merges slot-style gameplay with the excitement of live-streamed action.
An important product highlight will be Amusnet’s latest bonus system Golden Coins Link Jackpot and the promotional tool Tournaments.
The post Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
12BET Brings the Aviator Craze to Players with Spribe’s Trending Games

12BET, a trusted name in global iGaming since 2007, has announced the addition of Spribe’s hit Crash games to its growing lineup. This new partnership introduces one of today’s fastest-growing and most engaging game formats to 12BET players, blending simple mechanics with high-stakes decision-making for a pulse-pounding experience.
Spribe is widely known for pushing boundaries in casual, skill-based gaming. Its flagship title, Aviator, has quickly become one of the most buzzed-about Crash games worldwide. The format gives players full control as they decide when to cash out while multipliers climb—creating a unique mix of strategy, timing and excitement.
By launching Spribe’s game suite, 12BET continues to expand its offerings to match the evolving interests of modern players. To mark the launch, the platform is rolling out an exclusive Daily Mission Challenge where everyone can win Rupees 488 everyday. However, one needs to have an account and be registered user to avail this exclusive offer.
With Crash-style games surging in popularity, a number of unofficial sites have begun to appear, offering deals that seem too good to be true. Even manipulating the outcomes of the crash games. 12BET encourages players to stay cautious and choose licensed platforms for the best experience.
As a fully regulated operator, 12BET works only with certified providers like Spribe. All games on the platform are thoroughly tested and certified by the regulatory body before they are integrated. Choosing a licensed platform means players can enjoy the action with peace of mind, knowing their data and winnings are protected.
Backed by nearly two decades of industry experience, 12BET remains focused on delivering innovative, secure, and player-first entertainment. The addition of Spribe’s Crash games is just the latest move in the brand’s mission to bring cutting-edge content to players worldwide in a safe and reliable environment.
The post 12BET Brings the Aviator Craze to Players with Spribe’s Trending Games appeared first on European Gaming Industry News.
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