Press Releases
Boomerang’s insights: The evolution of sports betting traffic

Sports betting is becoming a key driver of affiliate growth — it’s a global trend, and Boomerang Partners reveals the latest insights behind this evolution.
Sports betting has evolved significantly in recent years. Now, it is a serious separate direction in affiliate traffic, bringing top profits. Boomerang Partners, a rapidly growing global brand and organizer of the tournament for affiliate teams – the Golden Boomerang Awards, has analyzed the evolution of this business direction and shared its insights.
It’s a thing of the past: simple Sportsbook sites, limited payment methods, and basic betting options
Evolution touches every aspect of human activity, and sports betting is no exception. Previously, bookmakers offered their users simple website functionality so they could focus their attention only on betting opportunities. The range of markets was much more modest than it is now.
Payment options for deposits and withdrawals were also quite limited compared to today, often causing inconvenience for users. Users had to choose from a few options for transferring funds, and it was not always convenient for them.
Current trends: focus on dynamics, privacy, and modern technology
Today, the betting industry is booming thanks to live betting, where users place wagers in real time. The rapid development of the mobile app segment makes it possible to place bets wherever one likes. Users also appreciate dynamically changing odds and the ability to watch match streams on betting platforms to adjust their predictions. Artificial intelligence (AI) is increasingly being used to calculate odds, making them more accurate and adaptive.
Modern technologies have expanded the range of payment methods available, with the integration of cryptocurrencies opening new possibilities for fast, secure, and anonymous transactions. Another notable trend is the introduction of social functions into the work of Sportsbooks. For example, holding tournaments with prize pools adds an element of interaction and competition between players.
Golden Boomerang Awards 2025 as an opportunity to succeed through sports traffic
Sports betting is now an important area that can significantly impact traffic growth. Boomerang Partners is currently running its second annual global Golden Boomerang Awards 2025. Its participants compete for monthly prizes and awards in 11 categories, including a Grand Prix. This year, for the first time, organizers have introduced two separate leaderboards: one for sports and one for casino traffic. Registration is open until May 5, and all interested affiliate teams have time to join and compete for awards.
Also, as part of the Golden Boomerang Awards 2025, Boomerang Partners is holding a special raffle with prizes to coincide with the Champions League semifinals. The tournament will run until May 11. If you register now, you can get into the prize draw, which will take place on May 3. The top 30 teams at the end of the tournament will go to Milan to the iconic San Siro stadium.
Join the Golden Boomerang Awards 2025
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang’s insights: The evolution of sports betting traffic appeared first on European Gaming Industry News.
Press Releases
WINPOT TUXTLA: “THE ARRIVAL OF CONCEPT HAS TRANSFORMED OUR GAMING FLOOR”

Zitro continues to expand its presence in southeastern Mexico with the recent installation of its brand-new CONCEPT cabinet and its new games at Winpot Tuxtla. This addition brings a completely renewed gaming experience to the casino, powered by an unprecedented audiovisual proposal and multimedia features, including a spectacular light show — Magic Lighting — that synchronizes with the game, creating a unique immersive atmosphere on the floor. Added to this is the spacious Screen Deck touch screen, which replaces physical buttons to offer greater comfort and adaptability for both players and the operations team.
Players at Winpot Tuxtla are already enjoying Zitro’s hit titles such as Fortune Legacy, Legendary Sword, Fairyland Quest, and Cash Totems, which feature stunning graphics, innovative mechanics, and attractive prizes.
Anuar Haua, Director of Operations at Winpot, stated: “The arrival of CONCEPT and Zitro’s new games has had an immediate impact on our floor. The level of acceptance has been extraordinary, and the atmosphere around these machines is simply spectacular. Betting on Zitro is always a guarantee of results.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We are very pleased to continue strengthening our presence in Mexico, this time in Tuxtla, alongside an operator like Winpot. CONCEPT was designed to transform gaming floors and connect with players from the very first moment. We appreciate their trust in Zitro and look forward to continuing our shared success.”
The post WINPOT TUXTLA: “THE ARRIVAL OF CONCEPT HAS TRANSFORMED OUR GAMING FLOOR” appeared first on European Gaming Industry News.
Press Releases
GR8 Tech and Ready to Fight Made the iGaming Industry Sweat

Push-ups in parks, plank jacks in playgrounds, burpees in boardrooms—with the launch of the #SelfPerformanceChallenge, GR8 Tech and Ready to Fight turned LinkedIn into a high-performance fitness arena, and the iGaming industry rose to the challenge.
Several dozen professionals, from managers to CEOs and founders, joined in from across the world, representing iGaming companies and media groups like SiGMA, HIPTHER, and G3 Media. We saw wall sits with arms raised, skater jumps, overhead walking lunges, mountain climbers, jump rope sessions, and even headstands performed everywhere from stadiums, gyms, and gardens to home offices and city streets.
The challenge was to show what true high performance means: either through a short burst of physical effort or by sharing the story of your most epic professional fail. It all started with a powerful message from Ready to Fight co-founder and undisputed boxing champion Oleksandr Usyk.
“High-performance is about being str8forward. That’s why Ready To Fight and GR8 Tech are launching the Self-Performance Challenge—kicked off by the Undisputed Champion, Oleksandr Usyk. The champion pushes himself every day to stay on top—now he’s calling you to step up,” the initial post by RTF said.
More than just a viral campaign, the challenge reflected what unites GR8 Tech and Ready to Fight: an unwavering commitment to pushing limits and delivering excellence, whether in tech, sport, or business. It offered a glimpse into the shared mindset of GR8 Tech and Ready to Fight—relentless, unapologetic, and built for performance.
Now, with iGB Live! 2025 approaching, the collaboration is moving into a new phase, marked by a distinct heavyweight attitude that will be hard to miss. Stay tuned to GR8 Tech’s website and LinkedIn to be the first to see what happens when a champion’s drive meets GR8 execution.
About GR8 Tech
GR8 Tech is a high-performance Sportsbook and iGaming platform provider.
GR8 Tech’s core strengths lie in its robust technology and focus on a personalized approach based on business needs, geographic focus, or operational verticals. From comprehensive offerings like Hyper Turnkey to specialized solutions such as the ULTIM8 Sportsbook iFrame, Infinite Casino Aggregation, or Platform Acceler8 set, GR8 Tech provides UNbeatable flexibility and performance to drive operators’ growth and success.
Trusted by top operators worldwide, GR8 Tech has over 50 successful cases and earned multiple recognitions for its high-performance sportsbook-driven platform, including accolades from the SiGMA Awards, International Investor Awards, and GamingTECH Awards.
The post GR8 Tech and Ready to Fight Made the iGaming Industry Sweat appeared first on European Gaming Industry News.
partnerships
Elantil expands online marketplace with Sumsub partnership

Game-changing platform solutions provider joins forces with a full-cycle verification platform to improve operators’ customer onboarding and fraud prevention measures
Elantil, the pioneering iGaming platform solutions provider on a mission to redefine how operators and suppliers work together, has announced it has expanded the range of services available via its innovative online marketplace by forming a new partnership with Sumsub, a global full-cycle verification platform.
Offering advanced verification and compliance solutions that support the entire customer journey, Sumsub is a revolutionary product in the iGaming industry that’s capable of verifying users, businesses and transactions while helping manage cases and assisting operators with their fraud prevention.
Built to handle every conceivable ID verification from a single, easy-to-use dashboard, Sumsub offers a true turnkey solution that can be used to orchestrate code-free checks at any stage of the customer lifecycle, resulting in the highest-scoring anti-fraud protection and pass rates globally.
Following the addition of Sumsub’s services to Elantil’s Marketplace, operators will now be able to access the company’s powerful data and document verification platform via a simple one-click integration, with Elantil empowering operators to reach out to the supplier directly to form their own agreements.
Not only does this ensure that Elantil never dictates the length or terms of any contracts, but it also means that clients avoid any additional charges by cutting out the middleman, making it a simple and cost-effective solution that puts complete control back into the hands of the operator.
To benefit from Sumsub’s full-cycle verification platform, operators simply need to submit their request to the supplier and once a deal has been signed, Elantil will take care of all the rest by providing the operator a place where they can configure the credentials they need to enjoy an easy plug-in-and-play integration.
John Debono, Chief Technical Officer at Elantil, said: “Rather than being a run-of-the-mill game aggregation service, Elantil’s Marketplace is an open space where operators can connect with best-in-class content suppliers, no matter what it is they’re seeking. By adding Sumsub’s comprehensive solutions to our growing list of services, we can help improve our clients’ customer onboarding and fraud prevention, and all at a more reasonable price point than our competitors.”
Kris Galloway, Head of iGaming Product at Sumsub, added: “At Sumsub, we’ve always believed there’s a smarter way to tackle iGaming’s trickiest challenges, and just like Elantil, we’re not here to follow the rulebook – we’re here to rewrite it. Unlike clunky, monolithic systems, our full-cycle verification platform is built to safeguard the entire player journey, ensuring robust fraud protection and compliance without compromising user experience and pass rates: it is compliance and fraud protection that actually works for the business, not against it. We’re also very excited to connect with Elantil’s clients and help them scale securely, smoothly, and, just like Elantil, with the freedom to focus on growth.”
The post Elantil expands online marketplace with Sumsub partnership appeared first on European Gaming Industry News.
-
Asia4 weeks ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Africa3 weeks ago
Association of Gaming Operators in Kenya Announces New Regulations
-
Conferences in Europe4 weeks ago
Altenar Steps in as General Sponsor of EEGS 2025
-
Press Releases3 weeks ago
Swintt stacks up a pyramid of wins in Egypt King Pearl Upgrade
-
Press Releases4 weeks ago
Colour the world your way in Supa Crew by Swintt’s Elysium Studios
-
Compliance Updates3 weeks ago
MGCB Targets 11 Illegal Online Casinos Operating Without Licenses
-
Cancún4 weeks ago
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN
-
Africa4 weeks ago
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited