Press Releases
Team Vitality launches RushBee: Creative media agency dedicated to helping brands shape the future of entertainment
Team Vitality, one of the world’s leading esports clubs, is excited to announce the launch of RushBee, a new marketing agency designed to deliver high-impact, culturally relevant campaigns. Built to meet the evolving expectations of Gen Z and Alpha, RushBee helps brands craft authentic narratives that drive engagement across gaming, entertainment, and pop culture.
Building on over a decade of Team Vitality’s expertise in building online communities and partnering with top content creators, RushBee offers brands a unique gateway into emerging digital behaviours and trends. The agency specializes in immersive, social-first brand experiences that connect meaningfully with digital-native audiences.
While rooted in the gaming culture, RushBee’s ambitions go beyond the esports sector, aiming to help brands engage with next-gen audiences across traditional and media industries, creating immersive,social-first brand experiences, designed for Gen Z and Alpha.
RUSHBEE: THE AGENCY SERVING BRANDS IN TODAY’S FAST-MOVING DIGITAL WORLD
With over 3.3 billion gamers worldwide, younger generations are shifting their attention from traditional media to new platforms such as Twitch, TikTok, and YouTube. Video games and social media are now the pillars of contemporary pop culture and the brands looking to connect meaningfully with Gen Z and Alpha, must embrace this cultural phenomenon to be successful.
RushBee has been launched to help brands navigate this cultural phenomenon with authenticity, speed, and creative edge. With a team of experts in strategy, production and creation, RushBee will deliver standout brand stories that resonate across platforms and generations to help brands cut through the noise, offering complete support on four major key pillars including:
- Brand strategy: Connect brands with the new generation of consumers who shape trends and spark cultural conversations – turning attention into long-term affinity.
- Creative factory: From idea to execution, crafting bold, original campaigns that cut through the noise and come to life across every channel.
- Growth media: Design data-led, tailor-made media strategies that reach the right audience, spark engagement, and drive measurable results.
- Experiential: Building immersive, innovative brand experiences that captivate all types of audiences and create lasting emotional impact.
Under the leadership of François-Xavier Roux – an expert in creative industries and artistic production with a background at M6 Music, Paramount Media Networks, and Endemol – RushBee is positioning itself as a new force in cultural marketing. “Through RushBee, we want to channel the expertise we’ve developed in esports to service more traditional brands,” explains François-Xavier. “The high expectations of gaming and esports communities have pushed us to move faster, think sharper, and execute with greater precision than traditional agencies, especially when it comes to creativity and data. RushBee is uniquely equipped to tell powerful stories and help brands create bold, engaging campaigns that resonate.”
Drawing on his deep experience in brand strategy and the production of high-impact content, François-Xavier will guide brands across the entire value chain, from strategic consulting and creative campaigns to immersive activations, talent partnerships, and the production of innovative formats.
TEAM VITALITY PROVIDES PREMIUM SUPPORT TO BRANDS
Leveraging a network of partners including ALDI, NESCAFÉ LATTE, UNILEVER, hummel, and EVNIA by Philips, RushBee draws on Team Vitality’s proven expertise in brand collaboration. Rooted in a global footprint including 12 esports teams across Europe, Asia, and the Americas, over 13 million social media followers, and offices in Paris and Berlin, RushBee builds on a strong foundation of influence and credibility.
This new business unit represents a powerful growth engine, enhancing Team Vitality’s premium services and marking a new chapter where cultural relevance, sporting ambition, and long-term value creation converge.
Team Vitality continues its expansion with a clear objective: to become the go-to partner for brands shaping the future of gaming, entertainment, and digital culture.
Amélie Canet, Director of Strategy and Brand Development at Team Vitality, shares:
“The creation of RushBee aligns perfectly with our 2025–2027 roadmap and marks a strategic turning point for Team Vitality. It reflects our ambition to build a sustainable business model that supports our global development beyond pure competitive performance. RushBee embodies our commitment to innovation, diversification, and delivering tangible value, both for our long-standing partners and new brands seeking to connect with the digital generation. It also reinforces our positioning as a premium international brand.”
The post Team Vitality launches RushBee: Creative media agency dedicated to helping brands shape the future of entertainment appeared first on European Gaming Industry News.
Aimin Cong
Rising Digital chooses Continent 8 as strategic cybersecurity partner for US iGaming operations
Global games developer deploys Continent 8’s Compliance Audit, Vulnerability Assessment and Penetration Testing (VAPT) and Vulnerability Scan (V-Scan) services to swiftly meet multi-state regulatory compliance requirements
Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce an expanded partnership with global leading Asian game developer, Rising Digital Corporation. Through this enhanced collaboration, Rising Digital has selected Continent 8 as its dedicated cybersecurity services provider.
Rising Digital, a current infrastructure partner leveraging Continent 8’s cloud solution for high-performance connectivity, high availability and uninterrupted uptime of gaming platforms, has established a strategic alliance with Continent 8 to enhance its cybersecurity program and standards. This initiative allows Rising Digital to utilize Continent 8’s complete suite of regulatory cybersecurity services, ensuring full compliance within each US state it operates in.
Rising Digital has successfully launched its cybersecurity program across multiple states, including Connecticut, Delaware, Michigan, New Jersey, Pennsylvania and West Virginia, as well as the Canadian province of Ontario, to comply with the specific regulatory requirements of each jurisdiction. In collaboration with Continent 8 and its cybersecurity specialist division, C8 Secure, Rising Digital has successfully completed Compliance Audit, Vulnerability Assessment and Penetration Testing (VAPT) and Vulnerability Scan (V-Scan) services. These comprehensive regulatory cybersecurity services ensure compliance with local regulatory standards and identify potential vulnerabilities, providing actionable insights to strengthen the organization’s overall cybersecurity posture.
Aimin Cong, CEO of Rising Digital, said: “We are delighted to formalize our relationship with Continent 8 for our growing iGaming operations business. With the utmost importance being placed upon compliance, performance and security, we believe Continent 8 is an excellent infrastructure and cybersecurity services partner.”
Patrick Gardner, Chief Security Officer at Continent 8, said: “We are honored that Rising Digital has placed its trust in Continent 8 as its infrastructure and cybersecurity partner as they expand their operations across the United States.
“At Continent 8, we pride ourselves as being a one-stop-shop provider of infrastructure, cloud, regulatory and cybersecurity solutions. Our services enable iGaming companies like Rising Digital to swiftly meet multi-state regulatory requirements, safeguarding their operations while providing peace of mind. We stand committed to setting the highest standards and value for cybersecurity and compliance services within the ever-growing iGaming and online sports betting sector.”
Continent 8 will be at SBC Summit Americas, from May 13-15 at Booth D750. Schedule a show meeting to learn more about the best practices and strategies for your organization’s regulatory cybersecurity requirements.
The post Rising Digital chooses Continent 8 as strategic cybersecurity partner for US iGaming operations appeared first on Gaming and Gambling Industry in the Americas.
Mindway AI, the award-winning safer gambling software company, has enlisted the skill set of BetComply, iGaming’s most trusted technical and regulatory compliance firm, as it looks to further develop its product offering and support more operators.
The partnership will see BetComply’s Safer Gambling & Sustainability Specialist Jez White and his team advising Mindway AI on how its solutions can be best incorporated into operators’ safer gambling functions.
BetComply will also provide support on Mindway AI’s product roadmap and new business opportunities, with a focus on GameScanner, an advanced software solution that helps gambling operators boost player protection and intervene early to prevent at-risk gambling behaviour.
BetComply’s Safer Gambling & Sustainability Specialist Jez White said: “Mindway AI is at the cutting edge of safer gambling technology, and we’re excited to support their mission to raise the industry standard. Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”
Mindway AI’s CEO Rasmus Kjaergaard added: “We’re thrilled to be working with BetComply, where Jez and his team’s vast operational experience will be a huge asset as we continue delivering our award-winning software to more clients. We’re excited about what we can achieve together.”
In March, White joined BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics.
The post Mindway AI partners with BetComply to scale safer gambling support appeared first on European Gaming Industry News.
EveryMatrix has kicked off 2025 with powerful momentum, reporting a standout first quarter of exceptional revenue growth and profitability.
The tier-1 iGaming technology platform supplier delivered a very strong first quarter performance, with net revenue reaching €54 million, up 39% Year-on-Year (YoY), and EBITDA increasing to €28m, up 27% YoY, driven by strong growth from existing clients and innovative product launches.
EBITDA margin reached 52%, making it the eighth consecutive quarter above 50%, as the company continues to scale its platform and casino content technologies while maintaining strong financial discipline.
The last twelve months’ EBITDA reached €107m, up 50% YoY, building on 2024’s milestone achievement of surpassing €100 million in annual EBITDA.
Q1 MILESTONES SIGNAL POWERHOUSE YEAR AHEAD
A highlight of the first quarter was the successful migration of Bet600 – the first full turnkey FSB Technologies customer in the UK – to the EveryMatrix platform. The company aim remains to have all clients fully migrated in 2025 thereby realizing large cost synergies from this key acquisition.
EveryMatrix launched its cutting-edge proprietary Horse Racing solution by combining FSB’s proven knowledge and experience in Horse Racing with the innovation of OddsMatrix development teams. It provides global horse racing coverage with 10k+ monthly events, full system bets offering with bonusing capabilities and configurations and a purpose-built Horse Racing front end with rich Racecard content & live streaming integrations among some of the features.
A landmark deal was signed to deliver a full casino turnkey platform solution to SkyCity Entertainment Group. SkyCity is one of New Zealand’s largest entertainment companies owning five land-based casinos across both NZ and Australia and the online casino brand SkyCitycasino.com. SkyCity migrates from their current provider to EveryMatrix later this year.
SPORTS SURGE AND STRONG CASINO & PLATFORM GROWTH
Q1 2025 saw the company’s sports division deliver exceptional growth, with quarterly sports turnover rising 30% YoY to €1.7b, while GGR climbing 60% YoY to €154m on the back of continued strong trading margins. The last twelve months (LTM) turnover hit €6.3b, reflecting a 48% YoY increase, with GGR rising by 92% YoY to €505m. Part of the growth came from reaching a record number of nearly 600,000 live events, a 24% YoY increase.
Casino experienced the strongest quarterly financial results to date, with net revenue climbing to €28.6m, up 44% YoY, while EBITDA reached €16.8m, up 29% YoY. Casino GGR reached €753m, a 22% YoY increase, with the LTM reaching €2.9b, a 38% YoY increase.
GamMatrix, the company’s Gaming and Player Account Management Platform, experienced a net revenue increase of €8.6m, up 18% YoY, while EBITDA landed at €2.4m, a 23% decrease YoY. The decrease in EBITDA margin is related to a change in internal revenue allocation.
Ebbe Groes, Group CEO of EveryMatrix, said: “I’m very excited for 2025. Q1 was a solid quarter, a great start, and the rest of the year looks just as promising. We had a phenomenal year in 2024, which will be hard to beat, but thanks to the momentum we’ve set in motion during the last few years, I’m sure we’ll be able to do it.
“Our sports division never ceases to amaze me, breaking record after record. This quarter, we managed to reach 600,000 live events, all thanks to our ability to expand our coverage and add new products and features even while experiencing this much continuous growth.”
Q1 2025 HIGHLIGHTS
- Reached net revenue of €54m, up 39% YoY, with EBITDA at €28m, up 27% YoY, driven primarily by strong growth from existing clients.
- EBITDA margin reached 52%. Last twelve months’ EBITDA reached €107m, up 50% YoY.
- Migrated Bet600 from FSB to EveryMatrix platform, the company’s first such migration.
- OddsMatrix’s brand new Horse Racing product went live with this launch.
- Signed New Zealand’s SkyCity Entertainment Group to deliver a full casino turnkey platform solution.
- First three dedicated blackjack tables went live, another step up for the business’ PlayMatrix live dealer product.
- Launched OddsMatrix feeds for LeoVegas Group to enhance their global sportsbook offering.
- Won Norsk Tipping’s Casino and eInstant RFP, the largest-ever SlotMatrix deal, delivering aggregation, in-house and bespoke content.
- Launched SlotMatrix casino content with Caesars Entertainment across five U.S. states, expanding U.S. presence (post-quarter).
- Introduced New Odds Models for Football and Handball and enhanced retail Self Service Betting Terminals (SSBTs).
- Introduced real-time Rakeback through LoyalityEngine, the company’s Newly Launched Cross-Vertical Loyalty Program.
- Integrated 14 new casino vendors, now totalling 185+ and 345+ content providers.
- Signed 20 new PartnerMatrix clients.
The post EveryMatrix set for another standout year with strong Q1 performance appeared first on European Gaming Industry News.
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