Lottomart has added a new TV advertisement to its armoury, partnering with Blueprint Gaming to showcase a collection of their market leading slot titles.

The advert, which transports viewers from the jungle to the deep sea, promotes the popular King Kong Cash, Fishin’ Frenzy and Eye of Horus slots, as well as the progressive Jackpot King feature available across Blueprint’s network of games.

Lottomart has increased its investment in traditional TV advertising in 2025 as it continues to grow its UK presence, having first hit the screens in September of last year.

Their activity also includes a dedicated responsible gambling creative which highlights the importance of players setting limits, staying in control and using playing time reminders available through its Play Sense tools.

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The campaign with Blueprint is part of a series of initiatives to strengthen the partnership, which will include the integration of their Rapid Jackpot feature, regular releases of new content and further collaboration through marketing.

Chris Ruddock, Commercial Director at Lottomart says:

“We’re delighted to have partnered with Blueprint to deliver our latest advertising campaign which showcases the world of games available at Lottomart. 

“With their leading content, and our focus of providing a safe and fun gaming experience for our players, we look forward to seeing the campaign come to life!”

Elliott Kyne, Account Manager at Blueprint Gaming says:

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“We’re thrilled to expand our existing partnership with Lottomart through this exciting new TV collaboration. 

“Building on our strong foundation, this next chapter will see the launch of a dedicated advert showcasing some of our best and most innovative content currently leading the way for Blueprint in 2025. 

“We look forward to strengthening our relationship and achieving even greater success together.” 

Paige Spencer, Group G-Force Director at Goodstuff Communications says:

“We’re excited to partner with Lottomart at a pivot stage of their growth journey, with our dedicated buying specialists focused on balancing quality reach and business performance, to bring a safe and fun gambling experience to new players.”

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UK’s leading slot studio dazzles with latest addition to its iconic portfolio of multi-genre IP titles

Blueprint Gaming™ flexes its branded game heritage with its latest release, Dumb and Dumber™ Route to Riches, where the beloved Harry and Lloyd are on hand to guide players to victory via an exciting, revamped game trail.

Boasting hilarious antics and cash-filled surprises, the cash collect system during base play is complemented by a ‘Pull Over Harry!’ feature, which can be randomly triggered during any spin. Two modifiers are then awarded, offering one of three bonus symbols or additional wilds to boost the chance of winning combinations.

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When initially entering the goofy adventure, the cash collect feature is active, with players able to benefit by landing a cash collect icon on reels one or five alongside a money prize icon. Fortunate road trip seekers who navigate the entire trail will benefit from the coveted Route to Riches feature.

The concluding feature of the trail will see the iconic Mutt Cuts in action with Harry and Lloyd collecting a vast amount of cash prizes before driving into the sunset.

Three scatter symbols hold the key to the Road Trip Bonus with Road Open, Golden Mutt and Route to Riches icons awarding an array of modifiers, including access to Route to Riches and increased free spins.

Blueprint Gaming’s latest title showcases its boundless capacity for developing first-class content based on a multi-genre IP that crosses cinema and multimedia platforms.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming™, said: “As well as meticulously crafting additions to our iconic series, innovating with brand new titles is just as imperative, and we are thrilled to release this feature-filled adventure courtesy of Harry and Lloyd.

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“We know how strongly mechanics and features such as cash collect and money trails work with our global player bases. By elevating them with a universal IP, we are confident we have a road trip players will be eager to return to. Plenty of eye-catching releases await from our jam-packed summer roadmap!”

Click here for more on Dumb and Dumber™ Route to Riches

Award-winning game studio Peter & Sons’ sequel to its gloriously spooky smash hit Ghostfather is about to drop. Ghostfather – Awakened will be available across multiple platforms and jurisdictions from May 22.

Restless spirits whisper through cracked walls and faded portraits, while the ghost of Igor Vasilievich rises again in search of long-lost fortunes in this 5×3-reel, 20-payline video slot that boasts a maximum win potential of 10,000x the bet.

The game has all the cartoonish, off-kilter freakiness and humour of the original but with a host of cool new features, and it’s a game that’s bursting with weird and wonderful ideas.

Features include cash-paying ghost symbols, Collect Wilds with multipliers, Free Spins, Super Free Spins, Mega Free Spins, collectible boosters, and the thrilling Ghost Rain feature.

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For an additional 0.5x per spin, players can activate the Golden Bet, enabling Wilds and ghost symbols in the base game, unlocking instant collection potential and bigger base game wins. Wilds also apply their multipliers to both paylines and collected ghost wins.

Ghosts may carry boosters that charge up special meters: 3 Spades award +3 Free Spins, 3 Hearts increase the Wild multiplier (up to x5), and 3 Diamonds trigger the Ghost Rain feature. When all three boosters are collected at once, their effects activate in sequence—granting extra spins, summoning Ghost Rain, and applying enhanced multipliers to all collected ghosts.

When activated, Ghost Rain fills the reels with random ghosts that are instantly collected for substantial wins.

Do you have what it takes to enter a haunted underworld of cash-hungry ghosts, powerful Wilds, and supernatural features where every spin brings you closer to the riches of the afterlife?

Evgeny Viitman, Art Director at Peter & Sons said: “Ghostfather – Awakened is more than a sequel – it’s a full-blown resurrection of one of our most iconic titles. The original was a fan favorite, but with Awakened, we’ve taken things to a new level. From the hand-crafted visuals to the eerie, cinematic soundtrack, every element has been reimagined to push the boundaries of what a slot game can be. Players aren’t just spinning reels – they’re stepping into a ghost story filled with cool features and quirky characters.”

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