Casimba Gaming partners with Vega Gibraltar to unlock UK growth

Online casino group, Casimba Gaming has appointed Vega Gibraltar to drive its ambitious expansion plans in the UK across Performance Marketing. 

Having previously worked with multiple agencies, Casimba Gaming made the decision to shift much of its strategy in–house but recognised the need for a partner that can bring strategic firepower, speed, and fresh market insight without compromising on quality or control.  

The partnership is designed to integrate tightly with Casimba’s internal teams, offering agency–scale support while operating with the accountability and attention to detail typically only found in–house.  

For Vega Gibraltar, the partnership marks another important milestone for an agency that began trading less than 12 months ago, after being founded by Carl Hallam and Steven Taylor.  

Carl Hallam, Co-Founder at Vega Gibraltar, said: “We’re incredibly proud to be working with Casimba Gaming. From day one, it’s felt like a true collaboration, and that’s exactly the kind of partnership we built Vega Gibraltar for.” 

“Casimba know exactly what great execution looks like and expects nothing less. That’s why this partnership works.”  

“We’ve always said the best work happens when we’re treated as an extension of the team, not an external agency.”  

“We’re not here to replace in–house; we’re here to enhance it, with insight, scale, and speed that unlock growth. That shared mindset is already delivering excellent results.” 

Michael Curran, Head of Marketing at Casimba Gaming, added: “In the past, we found that most agencies couldn’t match the precision or ownership we get from our internal teams. But Vega is different.”  

“They’ve already integrated very quickly, as a result, we’re seeing impressive KPI improvements across the board. Bringing a strategic perspective and genuinely caring about performance.”  

“It feels less like hiring an agency, and more like gaining a high–impact extension of our team. We’re excited to see what we can achieve together!”