partnerships
Octoplay marks fourth bespoke game collaboration with Flutter Entertainment
Octoplay and Flutter Entertainment launch their fourth bespoke game Cod Chaos Golden Catch. The new release will go live across Flutter’s flagship brands PaddyPower, SkyVegas, and Betfair. The world’s largest iGaming operator partners once again with Octoplay, building on their previous three collaborations, the most recent being the bespoke Cod Chaos Net Profit, released less than 6 months ago. Flutter’s continued choice of partnering with Octoplay showcases the deep relationship within their collaboration and marks the success of their bespoke products.
This collaboration further solidifies Octoplay’s position as a go-to partner for tier-one operators seeking premium content that consistently delivers measurable results. The company’s ability to create tailored content has led to a number of successful partnerships with UK industry.
Carl Ejlertsson, CEO at Octoplay, comments: “This fourth bespoke game collaboration with Flutter Entertainment shows the strength of our partnership. It also leverages data-driven insights from previous releases to deliver the best player experience while maintaining the core elements that have proven successful.”
Joseph Williams, Senior Content Innovation Manager at Flutter UK & Ireland, adds: “Octoplay has become our go-to partner for developing bespoke content. Their commitment to quality and data-driven development has made this ongoing partnership particularly valuable as we continue to enhance our gaming portfolio across our brands.”
This fourth bespoke collaboration with Flutter represents a strategic step in Octoplay’s expansion, highlighting the company’s proven ability to build enduring partnerships with tier-one operators. As Octoplay advances its position in regulated markets, the company’s focus on developing innovative content continues to drive mutual growth while establishing its reputation for creating bespoke experiences with the biggest names in the industry.
The post Octoplay marks fourth bespoke game collaboration with Flutter Entertainment appeared first on European Gaming Industry News.
Online casino group, Casimba Gaming has appointed Vega Gibraltar to drive its ambitious expansion plans in the UK across Performance Marketing.
Having previously worked with multiple agencies, Casimba Gaming made the decision to shift much of its strategy in–house but recognised the need for a partner that can bring strategic firepower, speed, and fresh market insight without compromising on quality or control.
The partnership is designed to integrate tightly with Casimba’s internal teams, offering agency–scale support while operating with the accountability and attention to detail typically only found in–house.
For Vega Gibraltar, the partnership marks another important milestone for an agency that began trading less than 12 months ago, after being founded by Carl Hallam and Steven Taylor.
Carl Hallam, Co-Founder at Vega Gibraltar, said: “We’re incredibly proud to be working with Casimba Gaming. From day one, it’s felt like a true collaboration, and that’s exactly the kind of partnership we built Vega Gibraltar for.”
“Casimba know exactly what great execution looks like and expects nothing less. That’s why this partnership works.”
“We’ve always said the best work happens when we’re treated as an extension of the team, not an external agency.”
“We’re not here to replace in–house; we’re here to enhance it, with insight, scale, and speed that unlock growth. That shared mindset is already delivering excellent results.”
Michael Curran, Head of Marketing at Casimba Gaming, added: “In the past, we found that most agencies couldn’t match the precision or ownership we get from our internal teams. But Vega is different.”
“They’ve already integrated very quickly, as a result, we’re seeing impressive KPI improvements across the board. Bringing a strategic perspective and genuinely caring about performance.”
“It feels less like hiring an agency, and more like gaining a high–impact extension of our team. We’re excited to see what we can achieve together!”
The post Casimba Gaming partners with Vega Gibraltar to unlock UK growth appeared first on European Gaming Industry News.
Light & Wonder and ELK Studios’ games to be unleashed on Mexican market
Global entertainment brand SkillOnNet has expanded its existing partnerships with Light & Wonder and ELK Studios by launching their premium gaming content in the burgeoning Mexican market.
This expansion reinforces SkillOnNet’s commitment to delivering top-tier gaming experiences to players in regulated markets across the globe.
Players in Mexico will now have access to a rich portfolio of Light & Wonder and Elk Studios titles on SkillOnNet-powered Spanish-language casino brands, including its flagship, PlayUZU.
Light & Wonder is a global gaming powerhouse that developed some of the world’s most famous slot games, including ‘Dragon Train’, ‘Hot Hot Blazing Locks’, ‘Double Dragon’, ‘Squid Game’ and ‘Stargate Megaways’.
In 2021, the company acquired maverick Swedish game developer, ELK Studios. ELK is known for cutting-edge games that blend unique storytelling and humour with off-the-chart playability, such as ‘Nitropolis’, ‘Tinkerbot’ and ‘Pirot’, as well as for its signature X-iter and CollectR mechanics.
Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to bring Light & Wonder’s and Elk Studios’ superb portfolios to our Mexican customers. Both studios have a strong reputation for developing world-class content, and their games have already proven to be hugely popular in other markets. By strengthening these partnerships, we continue to offer our players in Mexico an unmatched gaming experience with top-tier titles.”
Jack Riley, Commercial Account Director at Light & Wonder said: “It’s great to build on our highly successful partnership with SkillOnNet, enhancing our shared commitment to delivering high-quality, immersive gaming experiences. Through this expansion, we’re ensuring that more players have access to the rich variety of games that have made Light & Wonder and ELK Gaming leaders in the industry.”
The post SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios appeared first on Gaming and Gambling Industry in the Americas.
BetMGM
BetMGM Returns as Entitlement Sponsor of NASCAR Xfinity Series Race at Charlotte Motor Speedway, May 24
BetMGM, a leading iGaming and sports betting operator, announced its return for the second year as the entitlement sponsor of the BetMGM 300 race (part of NASCAR’S Xfinity Series) at Charlotte Motor Speedway on Saturday, May 24.
The sports betting operator is also the title sponsor of the BetMGM Speed Street, the epicenter of entertainment, food and interactive experiences for fans in town for NASCAR’s tripleheader weekend, May 23-25. Headlining the fan festival will be GRAMMY-nominated, global phenom Smash Mouth bringing their signature sound and chart-topping hits to the BetMGM Speed Street Stage on Saturday, May 24.
“A little over a year after launching sports betting in North Carolina, BetMGM is pleased to be at the heart of the excitement for the BetMGM 300 and BetMGM Speed Street. As NASCAR betting continues to grow, this weekend presents a wonderful opportunity to connect with passionate motorsport and music fans in the Tar Heel State,” Casey Hurbis, Chief Marketing Officer at BetMGM, said.
BetMGM will be integrated throughout the BetMGM 300 NASCAR Xfinity Series showdown, from the honorary starter to pace cars and signage on billboard turns, to barrier decals and pit signs. The winner of the race will be awarded a full-size, custom BetMGM slot machine along with the BetMGM 300 trophy. Fans will be able to take photos with the trophy, slot machine and Richard Childress Racing’s No. 8 BetMGM Chevrolet driven by Kyle Busch at a new victory lane experience located within the BetMGM Speed Street.
Charlotte Motor Speedway President and General Manager Greg Walter said: “The stakes are going to be high when the Xfinity Series returns for the BetMGM300 this Memorial Day Weekend, but one sure bet is that the fans will ultimately be the big winners. With a weekend full of great music, driver appearances and interactive displays in BetMGM Speed Street and high-octane action on the track, this will be the can’t-miss event to kick off summer.”
The post BetMGM Returns as Entitlement Sponsor of NASCAR Xfinity Series Race at Charlotte Motor Speedway, May 24 appeared first on Gaming and Gambling Industry in the Americas.
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