Asia
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
Jetapult, an AI-driven gaming investment firm, has strengthened its AI suite by bringing on board two industry leaders—Oz Silahtar and Dr. Arjun Jain. This move reinforces Jetapult’s ongoing efforts to integrate advanced AI capabilities across mobile game studios, with a clear focus on solving real industry challenges. These include streamlining content production through large-scale asset generation, automating UA creatives and ASO strategies in a post-IDFA world, and integrating performance and user data systems to enable smarter, faster decision-making.
Oz Silahtar, an MIT alumnus and serial AI entrepreneur, brings deep expertise in machine learning and generative AI. He previously founded Tarentum AI and UA Hero (acquired by TapNation), and was Head of EMEA at Leonardo.ai, which was acquired by Canva in 2024. At Jetapult, he will guide studios in applying global AI best practices to boost operational efficiency and content innovation.
Joining him is Dr. Arjun Jain, a generative AI and computer vision expert with a Ph.D. from the Max-Planck Institute. He has held key roles at global tech leaders like Apple and is best known for his pioneering work on motion capture technology at Weta Digital for Steven Spielberg movies (The Adventures of Tintin). At Jetapult, Dr. Jain will lead efforts in large-scale asset generation and AI-assisted content creation, streamlining production pipelines across mobile gaming studios.
Oz Silahtar, Partner, AI Platforms, Jetapult, said, “As an AI entrepreneur, I’ve always been focused on pushing the boundaries of what’s possible with machine learning and generative AI. I see Jetapult’s vision as a bold and timely move to transform mobile gaming. The team is exceptional, and the opportunity to apply AI — from rapid content creation to precision player targeting — is immense.”
Sharan Tulsiani, Co-founder and CEO of Jetapult, said, “AI isn’t just a tool — it’s the new infrastructure for how games will be built, scaled, and experienced. At Jetapult, we’re not just adapting to this shift — we’re leading it. By bringing in experts like Oz and Dr. Jain, we’re doubling down on our belief that the future of game development lies in AI-native studios. With our GamePac AI platform, we’re giving studios the ability to move faster, create smarter, and operate more efficiently — unlocking a new era of scalable, data-driven creativity in mobile gaming.”
Jetapult’s proprietary GamePac AI suite is built to unlock greater efficiency for studios by integrating AI directly into everyday workflows. Currently used across its portfolio companies, GamePac helps automate asset creation, generate performance-optimized ads, and equip game teams with tools that drive speed, creativity, and smarter decision-making—laying the foundation for more scalable and efficient game development.
Jetapult is actively enhancing its AI capabilities by recruiting top-tier talent, including engineers, researchers, and creatives. The company is focused on building the next generation of AI-native studios across high-growth markets, where creativity and automation converge to unlock new opportunities in gaming.
The post Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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